SlideShare a Scribd company logo

Hockey stick growth in Twitter followers for airlines & airports

Hockey stick growth in Twitter followers for airlines and airports, after the volcanic eruption on Iceland 2010.

1 of 13
Download to read offline
AIRLINES AND AIRPORTS
     ON TWITTER
Hockey stick growth in followers after
    the volcanic eruption at the
  Eyjafjallajökul glacier on Iceland
            Hans Kullin, April 22, 2010
Consumers connect to airlines and
           airports on Twitter
•   During the eruption of the volcano at the Eyjafjallajökul glacier on Iceland, most of
    the airline traffic in Europe was stopped for a number of days. During this
    period, many airlines, airports and travel agencies communicated actively through
    social media channels like Twitter.
•   In times of crisis, the demand for accurate and timely information is almost
    insatiable. Stranded travellers turned to social media for information on cancelled
    flights, alternative routes etc and Twitter was one of the channels that provided
    this type of information.
•   Thanks to the professional and engaging way many corporate Twitter accounts
    approached the situation, they managed to gain a large number of new followers
    in a short period. Some, like Heathrow and Manchester airports, doubled the
    number of followers in just one week (April 15-22, 2010).
•   According to Kampanje.com, both SAS and Norwegian gained about 7,000 fans
    each to their respective Facebook pages during this period. Other airlines, like
    Finnair, were active on Facebook but not on Twitter were it has only secured the
    username, but are not actively tweeting.
Arlanda Airport
Heathrow Airport
Manchester Airport
Oslo Airport

More Related Content

More from Kullin Sociala Medier & PR (8)

BlogSweden 5
BlogSweden 5BlogSweden 5
BlogSweden 5
 
Sociala medier för nyföretagare
Sociala medier för nyföretagareSociala medier för nyföretagare
Sociala medier för nyföretagare
 
Borås mötesplats sociala medier 2010
Borås mötesplats sociala medier 2010Borås mötesplats sociala medier 2010
Borås mötesplats sociala medier 2010
 
Bloggsverige 5
Bloggsverige 5Bloggsverige 5
Bloggsverige 5
 
Partier Och Twitter
Partier Och TwitterPartier Och Twitter
Partier Och Twitter
 
BlogSweden 4
BlogSweden 4BlogSweden 4
BlogSweden 4
 
BloggSverige 4
BloggSverige 4BloggSverige 4
BloggSverige 4
 
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporationsCorporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
 

Hockey stick growth in Twitter followers for airlines & airports

  • 1. AIRLINES AND AIRPORTS ON TWITTER Hockey stick growth in followers after the volcanic eruption at the Eyjafjallajökul glacier on Iceland Hans Kullin, April 22, 2010
  • 2. Consumers connect to airlines and airports on Twitter • During the eruption of the volcano at the Eyjafjallajökul glacier on Iceland, most of the airline traffic in Europe was stopped for a number of days. During this period, many airlines, airports and travel agencies communicated actively through social media channels like Twitter. • In times of crisis, the demand for accurate and timely information is almost insatiable. Stranded travellers turned to social media for information on cancelled flights, alternative routes etc and Twitter was one of the channels that provided this type of information. • Thanks to the professional and engaging way many corporate Twitter accounts approached the situation, they managed to gain a large number of new followers in a short period. Some, like Heathrow and Manchester airports, doubled the number of followers in just one week (April 15-22, 2010). • According to Kampanje.com, both SAS and Norwegian gained about 7,000 fans each to their respective Facebook pages during this period. Other airlines, like Finnair, were active on Facebook but not on Twitter were it has only secured the username, but are not actively tweeting.
  • 9. KLM
  • 13. #ashtag • Hans Kullin • www.twitter.com/kullin • www.kullin.net • www.socialamedier.com