Simple 02 presentation

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Ross Sutherland креативный директор McCann Erickson Russia - "Keep it simple"

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Simple 02 presentation

  1. 1. simple[sim - phul ]adjective
  2. 2. simple[sim - phul ]adjectiveeasy to understand, not elaborate, withoutunnecessary additions
  3. 3. simple[sim - phul ]adjectiveeasy to understand, not elaborate, withoutunnecessary additionssimple[sim - phul ]adjectivelacking sophistication, retarded
  4. 4. We do advertising, not add-vertising.
  5. 5. Bovine excrement.
  6. 6. You cannot bore people into buying stuff.
  7. 7. Every picture is supposed to tell a story
  8. 8. Consumers aren’t stupid.
  9. 9. It’s that easy. And that difficult.

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