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Augieray16x9 shortened-130527112906-phpapp02

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social media presentation by Augie Ray

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Augieray16x9 shortened-130527112906-phpapp02

  1. 1. The future of Social Media Augie Ray Director of Social Media Strategy
  2. 2. The future of Social Media isn’t media Trend # 1
  3. 3. The future of Social Media is business Trend # 1
  4. 4. The future is business Trend # 1
  5. 5. The future is business Trend # 1 1999: 0% 2012: 5.4%
  6. 6. The future is business Trend # 1 OLD They: Sell You: Buy & Own
  7. 7. The future is business Trend # 1 NEW They: Own You: Rent
  8. 8. The future is business Trend # 1 FUTURE You: Own & Rent
  9. 9. The future is business Trend # 1 "If the people formerly known as consumers begin consuming 10% less and peering 10% more, the effect on margins of traditional corporations is going to be disproportionately greater, which means certain industries have to rewire themselves, or prepare to sink into the quicksand of the past.” - Umair Haque, The New Capitalist Manifesto, Harvard Business Press
  10. 10. The future is business Trend # 1
  11. 11. The future is radically transparent Trend # 2
  12. 12. The future is radically transparent Trend # 2
  13. 13. The future is radically transparent Trend # 2
  14. 14. The future is radically transparent Trend # 2
  15. 15. But what about you?
  16. 16. The future is radically transparent Trend # 2 What does peer-to-peer mean? 229 52,441
  17. 17. Photo credit: http://www.flickr.com/photos/span112/3978507677/ • Friends of… • Rarely posts bad behaviors • Suspended license for 90 days in 1983 • Credit score… @augieray New York, NY Director of Social Media at Prudential. Former social media leader at @USAA & @Forrester. Pet lover. Pianist. Fan of Walt Disney & Frank Lloyd Wright. The future is radically transparent Trend # 2 Social graph Location Posts Driving record Credit score Party Gal!!! @PartyGal88 The Ether Always lookin’ for a good time; hate haters; not so good w/ mornings…or afternoons. Fightin’ for Ur right to Party! OR Photo credit: http://www.flickr.com/photos/danielmorris/2852225743/
  18. 18. The future is serendipitous Trend # 3
  19. 19. The future is serendipitous Trend # 3 “What we're really doing is building an augmented version of humanity, building computers to help humans do the things they don't do well better.”
  20. 20. The future is serendipitous Trend # 3
  21. 21. The future is serendipitous Trend # 3 It’s only creepy until it’s not
  22. 22. The future is serendipitous Trend # 3 MobileTech Where&When Photo credit: http://www.flickr.com/photos/chilledsalad/2110496081/ WhoYou’re With Photo credit: http://www.flickr.com/photos/ishootforaliving/4650238566/ Others’Ratings Photo credit: http://www.flickr.com/photos/littlelila/5399533272/ YourPast Ratings
  23. 23. The future is serendipitous Trend # 3
  24. 24. The future is serendipitous Trend # 3 Best fish? Best service? Best for kids? Most romantic? Best value? Where are my friends? Rated best by people like me? Rated Highest
  25. 25. The future is serendipitous Trend # 3 Not…. sushi? Most romantic? Rated best by people like me? Rated Highest…for clam chowder
  26. 26. The future is serendipitous Trend # 3 Not…. 14 years old? Best value? Where are my friends? Best for kids… 5 years old?
  27. 27. The future is serendipitous Trend # 3
  28. 28. 360° View How to prepare for the future Trust Experiment Photo credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/
  29. 29. Thank You Augie Ray @augieray http://ExperienceTheBlog.com “The future belongs to those who see the possibilities before they become obvious.” - John Sculley, Former CEO of Pepsi & Apple

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