Mitchell Kuff
I am an experienced graphic designer who owns an independent design firm,
Mitchell & Company Graphic Design,...
Design Approach
Though no project is the same, I will provide typical services on wayfinding and
signage projects that inc...
Wayfinding
I understand the importance of wayfinding, signage and environmental graphics
when developing a cohesive “sense...
Portfolio
Portfolio
Portfolio
Portfolio
Portfolio




            SIGN
            SIGN SIGN

            SIGN SIGN
Portfolio




                        Service | Delivery
                        All Trucks, Buses
                       ...
Portfolio
Portfolio
Portfolio




            Elevator
            P4 Level




            SIGN MESSAGE

            SIGN MESSAGE

          ...
Portfolio
Portfolio
Portfolio




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            DIRECTORY
Mitchell Kuff Portfolio
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Mitchell Kuff Portfolio

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One of America’s leading design experts shares thoughts and visuals on wayfinding, brand identity, corporate signage and communication.

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Mitchell Kuff Portfolio

  1. 1. Mitchell Kuff I am an experienced graphic designer who owns an independent design firm, Mitchell & Company Graphic Design, for over 30 years. I have built a substantial portfolio of public and private clients in the Washington, DC Metropolitan area. These include Boston Properties, Lerner Enterprises, Georgetown University Law Center, National Archives, Washington Nationals Baseball Club and the Smithsonian Institution to name a few. I obtained my Bachelor of Arts in Graphic Design from the University of Maryland, College Park, in 1973. Overview For the past thirty years and counting I have specialized in the design of graphic identity programs, communications and signage systems. I believe design to be a highly personal, intensely individual endeavor that must reflect the personalities and needs of my clients – and as an experienced and skilled graphic design professional, I take responsibility for accomplishing this. My skills, organization, personal commitment and an ability to focus on the work at hand enables me to explore unique solutions and to deliver good design. This has produced a loyal clientele and years of growth. I wouldn’t have it any other way.
  2. 2. Design Approach Though no project is the same, I will provide typical services on wayfinding and signage projects that includes analysis, system design, documentation, and implementation. It is my goal to work with clients to create successful wayfinding programs by offering a systematic and comprehensive approach to information gathering, painstaking attention to detail and my ability to understand particular requirements. Each project is tailored to encompass the client’s unique needs. My approach is to clarify client goals, to survey existing signage conditions to understand the users and decision points, to identify any historic and/or cultural aspects, to outline guidelines for the information system, to develop a master plan and to test, experiment, and evaluate using samples. Through the knowledge of how people, their environments, and technology converge, I strive to achieve a thorough understanding of site-specific constraints and the unique characteristics of the architecture and environment. I am skilled at developing strategies and designs that display good identification and direction and that appeal to aesthetic sensibilities. Good wayfinding clarifies a possibly difficult environment, projects and reinforces a brand, communicates information and manages transportation of people.
  3. 3. Wayfinding I understand the importance of wayfinding, signage and environmental graphics when developing a cohesive “sense of place”. Signage and wayfinding provide both functional communications, as well as a projection of the cultural identity and ambiance of the district. To facilitate the specific needs of the community, I clarify the user groups, the informational and directional objectives, and the cultural aspects of the community, to develop a signage plan. This signage plan identifies the locations, signage types, and the graphic design elements that will create a unified place. With a well-conceived signage program in place, the unique identity of the district will begin to emerge. Wayfinding means knowing where you are, knowing your destination, following the best route, recognizing your destination, and finding your way back. It is organized movement through what can be a complex environment. For me a good wayfinding system provides a positive experience and facilitates getting from point A to point B. My solution is to look at every potential contact with the user as an opportunity to deliver consistent, relevant wayfinding information. And I look to the future, incorporating sophisticated tools and processes that maintain the integrity of the wayfinding system as the facility changes and expands. Well-designed wayfinding makes the architecture, landscape, interior design, and lighting of a project easier for people to access and understand. Signage plays an important role in a wayfinding system for architectural and urban spaces. A wayfinding sign system contributes to helping you find your way by creating a comfortable and intuitive means of navigating unfamiliar environments.
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  9. 9. Portfolio Service | Delivery All Trucks, Buses Guest Parking MEETING MEETING ROOM ROOM VACANT VACANT
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