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David Kuff - Global Brands Strategist


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Driven, astute, creative, visionary leader and key driver of growth, a PR /Media/Marcom business and media-savvy expert with demonstrated ability to launch new products, build online and offline customer base, and create and execute high profile campaigns across multiple platforms in global marketplace. Skilled at managing effective teams and leveraging operations to achieve goals where innovation, branding and marketing are keys to success. A multi-dimensional thinker who maneuvers easily across all media types from traditional to digital, to identify and implement processes and enhance long-term ROI.

Cutting edge, analytical, research-driven interactive copywriter, media planner-buyer, and corporate communications pro focused on multi-channel strategies to implement corporate vision and achieve sales objectives. A well-rounded executive who operates on past advertising experience with new approaches and developments to create successful sales and marketing programs increasing customers, revenues and promoting strong image to the public, press, stockholders and influencers.

Projects worked on and clients served include All Nippon Airways, Kenwood USA, Philips Electronics,,, Fallbrook Tax Credits, Marriott Hotels & Resorts, Nurigene Skincare, Walgreens, Kids Against Animal Cruelty, Doughboy The Movie, New Line Cinema,, Guthy-Renker, Mitchell & Company Graphic Design, U.S. Department of the Navy, Texaco Franchise Outreach Program, The McFarlin Group,, U.S. Department of Housing and Urban Development, Night of 100 Stars Gala, Pathfinder Pictures and

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David Kuff - Global Brands Strategist

  1. 1. David Kuff Copywriter / Strategist
  2. 2. CLI ENTPeter DoyleSupervising ColoristPR OJ EC TDevelop and execute awareness campaigntargeting film producers, directors,cinematographers and journalistsR E SUL T S• Peter Doyle has become one of filmmaking’s leading visual effects and color design experts To Peter Jackson and Andrew Lesnie,• Major feature articles for The Lord of the Rings trilogy color design and technology in film and "Thank you for inviting us into your fellowship entertainment media• His films include Harry Potter, Dark Shadows, King Kong, X-Men 3, and The Matrix and trusting us to color your Middle-Earth." THE POST HOUSE LTD. Digital Color Grading Peter Doyle Supervising Colorist, The Lord of the Rings Los Angeles ∙ USA 310.672.4600 Wellington ∙ New Zealand + Hamburg ∙ Germany + David Kuff Copywriter
  3. 3. CLI ENTTexaco IncPR OJ EC TDevelop and execute franchise outreach activitiesand support materials including planning, applicantscreening, curriculum catalog, advertising, tradeshows, speaker bureau, public relations andcommunity outreach.R E SUL T S• Major placements in top U.S. dailies, magazines and broadcast media• Improved relations with communities and outreach groups• Increased minority and women-owned service station and convenience store franchise locationsIf You Have Always Wanted To Run Your Own BusinessHere’s An Opportunity to Take It to The Star.Most people think corporate America should provide more opportunities tothose with limited resources. We couldn’t agree more.We recognize our responsibility to foster business in neighborhoods wherewe do business, employment in communities where it’s needed most andequal opportunity for everyone.Franchising lets you run your own business by combining entrepreneurialdrive and ambition with the experience and expertise of a large company.The result is a rewarding relationship for both parties.That’s why Texaco’s Franchise Outreach Program is offering servicestation, fast food and other retail opportunities in one of today’s mostexciting and progressive franchises.Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved David Kuff Copywriter
  4. 4. TE XACO ST AR M AR TDirect response advertising, media planningand placement, franchise solicitation, publicrelations, and sales development whileworking with agency. David Kuff Copywriter
  5. 5. CLI ENTFlower Council of HollandPR OJ EC TDevelop sales, education and marketingcampaign for North American floral tradeincluding advertising, direct response,workshops, seminars and public relations.R E SUL T S• Received major placements and cover features in top U. S. dailies, trade magazines and business media• Increased U.S. and Canada sales of fresh Dutch flowers from $7 million to $49 million within two years• Helped establish Holland flowers as a leading brand among retailers and consumers The high reputation of produced in thousands of Dutch ϐlower quality did not varieties. Variety without come easily. Generations of compromise. diligent Dutch growers have spent years cultivating the You can have fresh Dutch world’s best fresh ϐlowers. ϐlowers in your cooler practically overnight. The Flowers from Holland offer wholesalers listed on the brighter, more glowing next page will bring you colors. Stronger stems. ϐlowers from Holland, the Longer lasting freshness. ϐinest ϐlowers on earth. And Dutch ϐlowers are 250 West 57th Street New York, NY 10019 Telephone (212) 307-1818 David Kuff Copywriter
  6. 6. FLOW ER C O U N CIL O F H O LLA N DCreative Director, Content, Marketingand Public Relations David Kuff Copywriter
  7. 7. CLI ENTArnold Zegarelli Hair CarePR OJ EC TDevelop and produce professional haircare line including product development,naming, packaging, trade shows,advertising, media planning and salescollateral copywriting.R E SUL T SSuccessful development of high qualityline of hair care products, retailing andeducational program David Kuff Copywriter
  8. 8. AR NOLD Z EG AR EL L I H A I R C A R ECreative Director and Marketing Manager David Kuff Copywriter
  9. 9. CLI ENTDaher AmericaPR OJ EC TBrochure copywriting, sales and marketingstrategy.R E SUL T SBrochure and sales presentation convey highquality and brand positioning desired by client.Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved. David Kuff Copywriter
  10. 10. CLI ENTU. S. Department of the NavyPR OJ EC TResearch, content, press materials, speeches,case studies on energy efficiency andalternative fuels.R E SUL T SThe U.S. Navy has saved billions of gallonsof fuel, water and reduced energyconsumption by more than $3 billionunder this program. David Kuff Copywriter
  11. 11. CLI ENTCamp Jack Apple WinePR OJ EC TBrand strategy, creative, media planning andplacement, radio advertising, promotionsand sales support in selected U. S. test marketsincluding Austin, Columbus and Santa Cruz.R E SUL T SThe successful product launch in Austin,Columbus and other markets featured CampJack at Whole Foods, Giant Eagle and specialtywine stores. Advertising included Clear Channelradio stations, daily newspapers, weekly maga-zines, college media, and online marketing. Anational rollout with line extensions will debutin the coming months. David Kuff Copywriter
  12. 12. CLI ENTWalgreensPR OJ EC TPrint & Media Advertising campaign.R E SUL T SThe success of this product launch at 30South Florida Walgreens stores exceededobjectives. Spot advertising ran on CBS, NBC,ABC and Fox TV stations, local cable, inGlamour, Allure, Woman’s Day, Miami Herald,Sun-Sentinel, plus plublicity, promotions,and celebrity store appearances. A nationalrollout at 3,000 Walgreens stores is planned. David Kuff Copywriter
  13. 13. CLI ENTPriori®PR OJ EC TPrint Advertising Campaign.R E SUL T SPriori anti-aging skincare products are soldby spas, estheticians, dermatologists andskincare specialists nationwide. Priori’sCoffeeberry extract is the only clinicallyvalidated, medically endorsed and patentedextract of the whole coffee fruit in topicalskincare. Priori skincare has been featuredon The Today Show and in nearly everymajor beauty magazine. David Kuff Copywriter
  14. 14. CLI ENTNational Association of Temporary HelpCompaniesPR OJ EC TWrite, develop and produce public serviceradio and TV spots to raise awareness aboutunemployment.R E SUL T S• Received major air play in all day parts in top 20 markets across the country• Thousands were employed in part-time jobs; this campaign ran for three consecutive years David Kuff Copywriter
  15. 15. CLI ENTNuriSkin®PR OJ EC TBrand strategy, creative, copywriting, mediaplanning, beauty magazines, newspapers, web,television affiliate and cable advertising in ageo-targeting campaign.R E SUL T SExceeded sales goals. David Kuff Copywriter
  16. 16. CLI ENTAll Nippon AirwaysPR OJ EC TDirected U.S. media relations, trade publicityand special events for inauguration of non-stopservice between Tokyo and Washington, DC.R E SUL T S• Received global print, broadcast and online media coverage• Successful launch lead to opening additional U. S. markets• ANA has become one of the world’s top ten largest carriers David Kuff Copywriter
  17. 17. CLI ENTMarriott Hotels & ResortsPR OJ EC TDirected trade and consumer public relations,grand openings and promotions for propertiesin the U.S. and Europe.R E SUL T S• Received major press placements in trade publications and consumer, tracvel, business and broadcast media• Developed successful grand openings, collegiate tennis tournaments and promotions increasing occupancy rates David Kuff Copywriter
  18. 18. CLI ENTOrbit Tanning SystemsPR OJ EC TCreative, copywriting, sales and marketing,retail sales support. David Kuff Copywriter
  19. 19. CLI ENTJZ EnterprisesPR OJ EC TDirect response advertising, sales andmarketing, global publicity. David Kuff Copywriter
  20. 20. CLI ENTCosmetic Group USAPR OJ EC TDirected sales, marketing, research, mediaplanning, direct response advertising andcopywriting for client; also helped raise$8 million in investment capital to expandclient equipment and product offerings.R E SUL T S• Received major press placements in beauty trade and cosmetics manufacturing publications• Company operates today as The Color Factory exceeding operations and revenue goals David Kuff Copywriter
  21. 21. CLI ENTAffinity CorporationPR OJ EC T How to Eliminate Mortgage Fraud For GoodProvide branding product names, advertising,public relations, web site copy and sales collateraltargeting banks, mortgage bankers, mortgagebrokers, credit unions, and institutional lenders.R E SUL T S• Helped Affinity become one of the leading mortgage fraud prevention companies• Established National Prevention Database as the largest database of public and private mortgage information• Affinity was sold after six years for $37 million and now operates as Sysdome, based in Calabasas, CA“Inflated property values around the country along with the rise ofonline banking have helped make mortgage fraud a $60 billion peryear industry, a mortgage expert said yesterday. Consumers arepaying for this through higher loan costs, lending fees and interestrates, said Richard Ward, Affinity spokesperson…”The Boston Globe Are you ready to learn more about your brokers and third parties than ever before, review 100% of your production volume and prevent fraud beforeAffinity’s National Fraud Protection Database™ is the largest North loans are funded?American repository of public and private mortgage fraud Affinity Corporation introduces on-line access to one billion mortgage-relatedinformation. Affinity’sFraud Protection Service™ and TPO Software records. We help you manage your brokers better, deliver instant loan reviewsoffer comprehensive searches, reporting, fraud analysis, lists and protect your assets. Affinity’s FraudGuard™ Protection Services include:management and other benefits. Faster Broker ApprovalAffinity Brand Brochure Enjoy faster broker approvals, automatic annual renewals and work with higher quality brokers using our TPO Certification Program. Affinity U-9 Numbers Identify and track every individual, company and third-party you do business with from job to job and state-to-state with Affinity’s U-9 Numbers. Electronic Loan Review Our Electronic Loan Review checks every loan against our database over 300 fields of potential fraud. Get instant notification of changes in our database, your watch lists or other information you need to know through seamless integration to your existing loan origination system. We provide the software to make it all happen. You pay only for the services you use. Let us help you eliminate mortgage fraud for good. Contact Affinity at or call 800/333.4510. AFFINITY CORPORATION Asset Protection Through Information & Technology 6700 Fallbrook Avenue, Suite 293 ■ West Hills, CA 91307 (800) 333-4510 ■ (818) 712-9081 (fax) David Kuff Copywriter
  22. 22. APPEA R AN C E L AW F I R MSales consulting, customer service,advertising and collateral David Kuff Copywriter
  23. 23. HELGA F ASH IIO NCopywriting.Copyright McFarlin Group, a Marketing & Communications Agency(800) 908-7676. All Rights Reserved. David Kuff Copywriter
  24. 24. E XAM PL ES O F C L IEN TS & SERVICESAll Nippon AirwaysCamp JackCoolCalifornia.orgCable News Network (CNN)Turner Broadcasting System (TBS)Mitchell & Company Graphic DesignMaddocks.comCSI Biodegradable PackagingLido Advisors, Inc.Diamond Council of AmericaDoughboy The MovieFallbrook Tax CreditsFlower Council of HollandGuthy-Renker, Inc.JurliqueInternational Code CouncilKenwood USAThe Lord of The RingsMonica Olsen SkincareNEC CorporationNight of 100 Stars Awards GalaOutdoor Adventure ExpoPathfinder Pictures, LLC6th Annual GI Film FestivalPhilips ElectronicsRed BullSapporo BeerShell Oil CompanyTexacoU.S. Department of Housing and Urban DevelopmentU.S. Department of The NavyWalgreens Branded-SkincareWilshire Marketing Group David Kuff Copywriter
  25. 25. David Kuff Copywriter / Strategist 918 Havenhurst W Hollywood CA 90046 328 848 8332