1. How web 2.0 is changing medicine* Dean Giustini UBC Biomedical Branch Librarian Vancouver General Hospital April 12 th , 2007 *A presentation at the 2007 Emerging Trends in Scholarly Publishing seminar, National Press Club, Washington, D.C.
16. In summary: Web 2.0 & medicine, Giustini – April 2007 Open access, data liberation Proprietary, closed access Integrated, virtual, mashed Disparate pieces Social tagging ie. Connotea, del.icio.us Medical directories, bookmarks, favorite sites Blog posts, RSS readers E-mail alerts, listservs Syndication, RSS “push” Information comes to you Sticky sites “ Pull” information “ The open web as platform” Standalone, firewalls Participative, non-hierarchical “wisdom of crowds” Static websites; hierarchies Social search ie. Google health Yahoo, Google, MSN Web 2.0 Web 1.0
Thank you for that introduction. It’s a great pleasure to be here in the capitol, and I look forward to hearing the papers presented today. My talk is entitled “How Web 2.0 is changing medicine” which is an update of an article I published in the Christmas issue of the British Medical Journal.