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La comunicazione di qualità. (ovverosia il Pensiero è a monte di qualunque device)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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La comunicazione di qualità. (ovverosia il Pensiero è a monte di qualunque device)

  1. 1. LA COMUNICAZIONE " DI QUALITÀ " Per ridurre ciò che è complesso a semplice! senza essere semplicisti ! occorre la dolorosa necessità del pensiero.! (Bertrand Russell)! 2 cOOkies Adv
  2. 2. Che differenza notate tra questo annuncio…! cOOkies Adv
  3. 3. cOOkies Adv
  4. 4. …e questi?! cOOkies Adv
  5. 5. cOOkies Adv
  6. 6. cOOkies Adv
  7. 7. …e tra questo…. ! cOOkies Adv
  8. 8. cOOkies Adv
  9. 9. e questi?! cOOkies Adv
  10. 10. cOOkies Adv
  11. 11. cOOkies Adv
  12. 12. Ancora uno sforzo, e due confronti…! cOOkies Adv
  13. 13. cOOkies Adv
  14. 14. cOOkies Adv
  15. 15. cOOkies Adv
  16. 16. cOOkies Adv
  17. 17. cOOkies Adv
  18. 18. cOOkies Adv
  19. 19. Scegliete sempre una cosa da dire 
 e ditela al meglio.! cOOkies Adv
  20. 20. cOOkies Adv
  21. 21. Ma cosa significa al meglio?! cOOkies Adv
  22. 22. cOOkies Adv
  23. 23. Significa nel modo più semplice (ma non banale).! cOOkies Adv
  24. 24. cOOkies Adv
  25. 25. cOOkies Adv
  26. 26. Trovando punti di vista rilevanti per il target… ! cOOkies Adv
  27. 27. cOOkies Adv
  28. 28. cOOkies Adv
  29. 29. per affermare che soluzione offrite.! cOOkies Adv
  30. 30. cOOkies Adv
  31. 31. cOOkies Adv
  32. 32. Metà del successo (o dellʼinsuccesso) sta nel brief. ! cOOkies Adv
  33. 33. Spiegare subito e bene lo scopo del progetto.! cOOkies Adv
  34. 34. -qual è lo scenario nel quale opereremo
 -per quale ragione dobbiamo pubblicizzare questo prodotto/servizio
 
 -cosa abbiamo bisogno che la comunicazione faccia per 
 il nostro prodotto/servizio.! cOOkies Adv
  35. 35. Per esempio…! cOOkies Adv
  36. 36. cOOkies Adv
  37. 37. cOOkies Adv
  38. 38. ! 
 Descrivere lʼaudience in termini ispiranti !per chi deve ideare il progetto di comunicazione.! cOOkies Adv
  39. 39. Donna, sulla trentina, sta per diventare mamma o lo è diventata da poco. Non credeva potesse mai accadere, anche se lʼha desiderato. Del resto siamo uno dei paesi a più bassa natalità del mondo. Non sa molto di bambini, sembra ieri che ballava sui tavoli. Ma è curiosa, intelligente, e soprattutto ama quel bebè.
 Preferisce cercare informazioni su Internet, perché è rapido e perché non ha molta voglia di far sapere alla madre (e tantomeno alla suocera) che le servono indicazioni su cosa comprare per il suo bambino.
  ! cOOkies Adv
  40. 40. cOOkies Adv
  41. 41. 22 anni, maschio, la sua educazione sessuale  deriva fondamentalmente da materiale pornografico e racconti di amici. Poca esperienza pratica sul campo, e molti i luoghi comuni in testa. Tra questi, “le dimensioni contano” è il tarlo principale. Subito seguito da “i neri ce lʼhanno enorme”. A lui basterebbero  quei cinque centimetri in più. Ma firmerebbe per due.! cOOkies Adv
  42. 42. cOOkies Adv
  43. 43. Donna, non necessariamente compulsiva ma sicuramente molto sensibile allʼigiene. Evita i bagni pubblici, e in caso di bisogno estremo ha un disinfettante spray in borsetta. Grande utilizzatrice di carta di credito, non necessariamente perché benestante ma per evitare di dover toccare il contante. È lʼamica o la zia schifiltosa che a tutti noi capita prima o poi di incontrare. Evita di pronunciare la parola “sporco”, per le immagini che potrebbe evocarle.! cOOkies Adv
  44. 44. cOOkies Adv
  45. 45. . Qual è la sola cosa importante da dire?  " cOOkies Adv
  46. 46. È il cuore del brief. É anche la causa di interminabili discussioni tra gli attori del processo di comunicazione. Implica una scelta netta e quindi decisione oltre che idee chiare. Per quanto ricco di prerogative vincenti possa sembrarci il prodotto, dovremo isolare una sola cosa importante da dire. ! cOOkies Adv
  47. 47. CONSIGLI UTILI DA NON DIMENTICARE! cOOkies Adv
  48. 48.   "La verità non è verità fin quando la gente non ti crede; e la gente non può crederti  se non sa cosa stai dicendo; e non può sapere cosa stai dicendo se non ti sta ascoltando; e non ti ascolterà mai se non sarai interessante. E non sarai  mai    interessante  se  non  dirai  le  cose  in  modo  fresco,  intelligente  e fantasioso". (Bill Bernbach) cOOkies Adv
  49. 49. cOOkies Adv
  50. 50. cOOkies Adv
  51. 51. cOOkies Adv
  52. 52. cOOkies Adv
  53. 53. cOOkies Adv
  54. 54.  " “In comunicazione la familiarità genera apatia”. " (Bill Bernbach) cOOkies Adv
  55. 55. cOOkies Adv
  56. 56. cOOkies Adv
  57. 57. cOOkies Adv
  58. 58. cOOkies Adv
  59. 59. cOOkies Adv
  60. 60. cOOkies Adv
  61. 61. cOOkies Adv
  62. 62. cOOkies Adv
  63. 63. cOOkies Adv
  64. 64. cOOkies Adv
  65. 65. cOOkies Adv
  66. 66. Acik è una radio indipendente di Instanbul cOOkies Adv
  67. 67. "Sii  provocatorio. Ma assicurati che gli stimoli nascano dal prodotto stesso.  NON  E'  GIUSTO  mettere in un annuncio un uomo a testa in giù solo per attirare l'attenzione.  E'  GIUSTO  mettere  un uomo a testa in giù per dimostrare che il prodotto impedisce alle cose di cadergli dalle tasche". (Bill Bernbach)"   cOOkies Adv
  68. 68. cOOkies Adv
  69. 69. cOOkies Adv
  70. 70. cOOkies Adv
  71. 71. cOOkies Adv
  72. 72. cOOkies Adv
  73. 73. cOOkies Adv
  74. 74. cOOkies Adv
  75. 75. cOOkies Adv
  76. 76. cOOkies Adv
  77. 77. cOOkies Adv
  78. 78. “Il  nostro lavoro consiste nello sconfiggere quel tipo di abilità che mette in  luce  noi  stessi  invece  del  prodotto.  Il  nostro  lavoro  consiste  nel semplificare,  nell'eliminare  ciò  che  non è pertinente, nello strappare via le erbacce che soffocano il messaggio del     prodotto". (Bill Bernbach)" cOOkies Adv
  79. 79. cOOkies Adv
  80. 80. cOOkies Adv
  81. 81. Dobbiamo evidenziare la funzione del prodotto, quella sola cosa che abbiamo deciso di dire, al primo sguardo e nella maniera meno “già vista” possibile.
 cOOkies Adv
  82. 82. cOOkies Adv
  83. 83. cOOkies Adv
  84. 84. cOOkies Adv
  85. 85. cOOkies Adv
  86. 86. cOOkies Adv
  87. 87. cOOkies Adv
  88. 88. "Non fare perdere tempo a chi ti legge". " (Bill Bernbach)" cOOkies Adv
  89. 89. cOOkies Adv
  90. 90. cOOkies Adv
  91. 91. cOOkies Adv
  92. 92. cOOkies Adv
  93. 93. cOOkies Adv
  94. 94. cOOkies Adv
  95. 95. cOOkies Adv
  96. 96. cOOkies Adv
  97. 97. cOOkies Adv
  98. 98. E quando si può, cercare di strappare un sorriso." Significa dare, prima di chiedere." cOOkies Adv
  99. 99. cOOkies Adv
  100. 100. cOOkies Adv
  101. 101. cOOkies Adv
  102. 102. "Nobody reads ads. 
 People read what interest them 
 and sometimes itʼs an ad". (Howard Gossage) 
 cOOkies Adv
  103. 103. Grazie. !

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