Darc pres

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Darc pres

  1. 1. Dallas Athletic Rugby Club2011 Sponsorship Opportunity
  2. 2. the future of rugby"Participation in and viewership of rugby has been growing atan accelerating rate in the U.S. in recent years.”- Nigel Melville, CEO of USA Rugby the stats Nearly 250,000 people in North America play Rugby. 85,000 people in the U.S. are registered players with USA Rugby Youth Rugby has increased 25% over the last three years. Rugby is the fastest growing collegiate sport for both men and women. The Rugby World Cup is the 3rd largest sporting event in the world
  3. 3. the clubEstablished 1999, DARC was formed as a merger of two clubs,Dallas Our Gang and the Dallas Blues. DARC competes in theTexas Rugby Union, Division 2, and has built a winning traditionin recent years, culminating in appearances on the nationalarena in the last two years, reaching 4th place in the USA in2011Achievements:4th Place in the Nation, Division 3, 2011Top 12 in Nation, Division 3, 20102nd Place in the Western Regional Championships, 2011, 20102nd Place in the Texas Rugby Union, Division 3, 201120103rd Place in the Texas Rugby Union, Division 3, 2010Undefeated regular season with maximum points, 2010-2011The only team from Texas to participate in the ChampionshipPlayoffs in 2011
  4. 4. the clubOne of DARC’s best achievements has been the rise ofTakudzwa Ngwenya who went from DARC to the USA Eaglesnational team, scored the “Try of the Cup” in the 2007World Rugby Cup and is now a professional player forBIarritz- Olympique Pays Basque, perrenially among the topteams in European rugby.
  5. 5. the scheduleInsert
  6. 6. why sponsorDemographics of Men’s Club Rugby:Education of rugby players and supporters88% College Educated why…27% Two or More Degrees7% Medical Professionals19% Legal Professionals22% Self-Employed69% Professional Occupations33% Military or Former Military because it43% Traveled Outside of U.S.age range is your4% Rugby players age 18 - 2438.6% Rugby players age 25 - 3445.5% Rugby players age 35 - 49 audience300 Rugby tournaments in U.S. annuallyincome range67% Rugby players w/ annual income over $50,000ImpressionsKARL NEED YOU TO PUT THE AMOUNT OF PEOPLE WHOATTEND MATCHES X BY THE SEASON
  7. 7. 2011 Sponsorship Opportunity
  8. 8. the knight packageThis package is the top level of sponsorship with the highestamount of exposureWebsite title sponsor (DARC-RUGBY.COM)Jersey SponsorshipOn filed signage opportunitiesTeam T-Shirts (BACK OF SHIRT)Supports T-ShirtsPACKAGE COST: $XXXX
  9. 9. the knight package Insert image of jersey
  10. 10. the dallas packageThis package is the middle level of sponsorshipWebsite secondary sponsor (DARC-RUGBY.COM)On filed signage opportunitiesTeam T-ShirtsSupports T-ShirtsPACKAGE COST: $XXXX
  11. 11. the dallas package
  12. 12. the supporters packageThis package is the entry level of sponsorshipOn filed signage opportunitiesTeam T-ShirtsPACKAGE COST: $XXXX
  13. 13. the supporters package
  14. 14. What’s thebottom lineYou have the unique opportunity to support a sport that topbrands around the world sponsor (such as Heinken, LandRover, MBNA, Emirates Airlines, Nike, Adidas , Panasonic )at a grass roots and regional level in the emerging USmarket.With DARC you have the added vaiue of the opportunity togain national exposure as the season moves on to a nationallevel.As a 501c3 organization any sponsorship opportunities istax deductable
  15. 15. thank you for your time

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