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Twitter  for Academia
@KTDigital
AVOCADO ON TOASTFOR BREAKFAST…http://www.youtube.com/watch?v=putQn89TQzc
WHAT IS TWITTER?Twitter is a micro-blogging platformcomposed of 140 character answers(tweets) to one question “what’shappe...
WHAT IS TWITTER?
LISTEN TO THE NOISE OFOXFORD@UniofOxford @UnivOxford @KelloggOx @SomervilleOx@MansfieldOxford @WolfsonCollege @PembrokeOxf...
Social    media
THE MAJOR NETS
BUILD A PLATFORM
Starting    with twitter
YOUR TWITTER IDENTITY
PERSONAL
PERSONAL-PROFESSIONAL
INDIVIDUAL/COLLECTIVE-ORGANISATIONAL
TOTALLYORGANISATIONAL
THE CHARACTERACCOUNT
THE CHARACTERACCOUNT
Following
A WORD ONAUTO-FOLLOWS
Tweeting
JOIN THE CONVERSATION           @KTDIgital I really enjoyed your           Twitter for Academia session today.           W...
JOIN THE CONVERSATION           Great article published in           #Dickens2012 in the Times today:           http://www...
JOIN THE CONVERSATION           RT @KTDigital Slides for today’s           Twitter for Academia presentation           now...
CONVERSATIONAL
SUBSTANSIVE
THE MIDDLE WAY
TWITTER FORRESEARCHERS• Tweet your work and others (and  link to open web full/summary  versions of publications)• Ask que...
USING TWITTER INDEPARTMENTS / COLLEGES• Tweet outside speakers and events• Tweet news to students• Foster internal comms• ...
TWITTER FOR UNIVERSITYLIBRARIES AND MUSEUMS• Tweet events and activities• Tweet something we can’t find on  your homepage•...
TWITTER IN THECLASSROOM• Create a course twitter feed• Ask students to summarise points of  a lecture in 140 characters• A...
THE ACADEMICCONFERENCE• Use the conference hashtag• Introduce each session/talk• Boil statements down to main point• Link ...
A WORD ON AUTO-TWEETING
BACKUP YOUR TWEETS• RSS• Twapper Keeper• The Archivist• Twistoryhttp://www.readwriteweb.com/archives 10_ways_to_archive_yo...
Twitter                                                 strategyhttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/t...
1. TRACTION1. Tweet regularly2. Follow others and have @   conversation3.Craft your tweets to be retweetable
2. MOMENTUM1. Enhance existing relationships2. Mix social media and the physical   world3. Use some toolsHootsuiteTweetDec...
3. EXPANSION
THE IMPACT FILE• Number of followers• Names of useful people for future  collaboration• Invitations that come via twitter•...
SUMMARYIf timely communication,engagement, relationships andconversation are considered of valueto academic activities the...
@KTDigital katharine.lindsay@oucs.ox.ac.uk
Twitter for Academia
Twitter for Academia
Twitter for Academia
Twitter for Academia
Twitter for Academia
Twitter for Academia
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Twitter for Academia

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Twitter for Academia

  1. Twitter for Academia
  2. @KTDigital
  3. AVOCADO ON TOASTFOR BREAKFAST…http://www.youtube.com/watch?v=putQn89TQzc
  4. WHAT IS TWITTER?Twitter is a micro-blogging platformcomposed of 140 character answers(tweets) to one question “what’shappening?”http://youtu.be/0UFsJhYBxzYhttp://www.youtube.com/watch?v=PThAriHjk10
  5. WHAT IS TWITTER?
  6. LISTEN TO THE NOISE OFOXFORD@UniofOxford @UnivOxford @KelloggOx @SomervilleOx@MansfieldOxford @WolfsonCollege @PembrokeOxford@magdalenoxford @StAnnesCollege @WadhamAlumni@OxfordSBS @oxfordclassics @oiioxford @oxmartinschool@engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro@AshmoleanMuseum @OBGHA @OxfordTheses@OxfordCareers @oxfordpodcasts @oxfordweblearn@LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER@bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib@TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams@OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks@OpenSpires @galaxyzoo @oxford_thinking @oucunews@mobileox @ww1lit @RunCoCo @modelling4all…….
  7. Social media
  8. THE MAJOR NETS
  9. BUILD A PLATFORM
  10. Starting with twitter
  11. YOUR TWITTER IDENTITY
  12. PERSONAL
  13. PERSONAL-PROFESSIONAL
  14. INDIVIDUAL/COLLECTIVE-ORGANISATIONAL
  15. TOTALLYORGANISATIONAL
  16. THE CHARACTERACCOUNT
  17. THE CHARACTERACCOUNT
  18. Following
  19. A WORD ONAUTO-FOLLOWS
  20. Tweeting
  21. JOIN THE CONVERSATION @KTDIgital I really enjoyed your Twitter for Academia session today. What was the link to that Twitter archive tool? . @KTDigital Can you send out the links to the Twitter archive tools you mentioned today? Really enjoyed today’s Twitter for Academia session by @KTDigital today. Links to the slides are here http://www….
  22. JOIN THE CONVERSATION Great article published in #Dickens2012 in the Times today: http://www…. Great article published on the legacy of Charles Dickens in the Times today http://www…. #Dickens2012
  23. JOIN THE CONVERSATION RT @KTDigital Slides for today’s Twitter for Academia presentation now up at http://www… Very useful, especially the strategy bit RT @KTDigital Slides for today’s Twitter for Academia presentation now up at http://www… Really enjoyed today’s Twitter for Academia session by @KTDigital today. Links to the slides are here http://www….
  24. CONVERSATIONAL
  25. SUBSTANSIVE
  26. THE MIDDLE WAY
  27. TWITTER FORRESEARCHERS• Tweet your work and others (and link to open web full/summary versions of publications)• Ask questions• Crowdsource data• Reach out to external audiences
  28. USING TWITTER INDEPARTMENTS / COLLEGES• Tweet outside speakers and events• Tweet news to students• Foster internal comms• Use separate accounts for admin alerts or teaching info• Connect with alumni
  29. TWITTER FOR UNIVERSITYLIBRARIES AND MUSEUMS• Tweet events and activities• Tweet something we can’t find on your homepage• Gather user/visitor feedback• Customer service• Create a daily/weekly feature
  30. TWITTER IN THECLASSROOM• Create a course twitter feed• Ask students to summarise points of a lecture in 140 characters• Ask students to tweet questions during a lecture• Ask students questions and display the answers and discuss
  31. THE ACADEMICCONFERENCE• Use the conference hashtag• Introduce each session/talk• Boil statements down to main point• Link to speaker resources• Any questions?http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/
  32. A WORD ON AUTO-TWEETING
  33. BACKUP YOUR TWEETS• RSS• Twapper Keeper• The Archivist• Twistoryhttp://www.readwriteweb.com/archives 10_ways_to_archive_your_tweets.php
  34. Twitter strategyhttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
  35. 1. TRACTION1. Tweet regularly2. Follow others and have @ conversation3.Craft your tweets to be retweetable
  36. 2. MOMENTUM1. Enhance existing relationships2. Mix social media and the physical world3. Use some toolsHootsuiteTweetDeckTweepi
  37. 3. EXPANSION
  38. THE IMPACT FILE• Number of followers• Names of useful people for future collaboration• Invitations that come via twitter• Number of hits to your blog / website via twitter
  39. SUMMARYIf timely communication,engagement, relationships andconversation are considered of valueto academic activities then, if usedeffectively, platforms such as Twittercan have a marked impact.http://www.youtube.com/watch?v=dYP-wBaqQAI
  40. @KTDigital katharine.lindsay@oucs.ox.ac.uk

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