Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Great War Archive: How audiences engaged with WW1 Kate Lindsay Manager for Engagement katharine.lindsay@oucs.ox.ac.uk ...
Project Aims <ul><li>To collect and make available online digital version of WW1 memorabilia </li></ul><ul><li>held by the...
The Great War Archive (GWA) Year:  2008 Length:  16 Weeks Main Country:  UK Collection Days:  6 Website:  http://www.oucs....
Ester Weltkreg in Altagsdokumenten (EWA) Year:  2011 - Length:  6 Months (ongoing) Main Country:  Germany Collection Days:...
Submissions A submission is the objects + description contributed to the archive  together .
Submissions
Files Overall, GWA submissions have fewer files attached than EWA submissions (on average 3.4 and 14.5)
People Contributing
People Contributing (EWA) Whilst audience data was not collected for the GWA, we do know that 1/3 of online  contributors ...
Observations <ul><li>The audiences of GWA and EWA were largely over 45 yrs and male. </li></ul><ul><li>The project audienc...
Upcoming SlideShare
Loading in …5
×

The Great War Archive: How audiences engaged with WW1

1,512 views

Published on

Presents an audience analysis on the Great War Archive projects. Prepared for JISC, September 6th 2011.

Published in: Education, News & Politics
  • Be the first to comment

  • Be the first to like this

The Great War Archive: How audiences engaged with WW1

  1. 1. The Great War Archive: How audiences engaged with WW1 Kate Lindsay Manager for Engagement katharine.lindsay@oucs.ox.ac.uk @ktdigital
  2. 2. Project Aims <ul><li>To collect and make available online digital version of WW1 memorabilia </li></ul><ul><li>held by the public. </li></ul>
  3. 3. The Great War Archive (GWA) Year: 2008 Length: 16 Weeks Main Country: UK Collection Days: 6 Website: http://www.oucs.ox.ac.uk/ww1lit/gwa
  4. 4. Ester Weltkreg in Altagsdokumenten (EWA) Year: 2011 - Length: 6 Months (ongoing) Main Country: Germany Collection Days: 8 Website: http://www.europeana1914-1918.eu
  5. 5. Submissions A submission is the objects + description contributed to the archive together .
  6. 6. Submissions
  7. 7. Files Overall, GWA submissions have fewer files attached than EWA submissions (on average 3.4 and 14.5)
  8. 8. People Contributing
  9. 9. People Contributing (EWA) Whilst audience data was not collected for the GWA, we do know that 1/3 of online contributors were uploading submissions on the behalf of someone else.
  10. 10. Observations <ul><li>The audiences of GWA and EWA were largely over 45 yrs and male. </li></ul><ul><li>The project audiences were often genealogists, military collectors and local historians. </li></ul><ul><li>Tapping into existing audiences, conversing with them in the spaces and places that they already existed led to effective engagement. </li></ul><ul><li>It is indicated that a significant proportion of our audience did not have the IT literacy skills to engage with the project via technologies. </li></ul><ul><li>Research needs to be done into finding “the hook” for younger audiences. </li></ul>

×