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Founded in 1991, Pretzelmaker has been offering a variety of pretzel products baked fresh, twisted and baked in our stores right in front of the customer's eyes. Our pretzel products offer a great-tasting, low calorie, portable and convenient snack. As the second largest soft pretzel concept in the United States, we have over 330 stores located in 33 states domestically as well as over 50 international stores in Canada and Guam.
Pretzelmaker's commitment to fresh quality products and innovative new menu items, make it a leader in the soft pretzel category. We were the first to introduce Pretzel Bites, pretzels in a new smaller, bite-sized and even more portable form and later the Pretzel Dog and Mini Pretzel Dogs. We also offer refreshing lemonade in a variety of flavors and a delicious line of blended drinks.
The soft pretzel industry is growing quickly as customers realize what convenient and low-calorie snacks pretzels are. The pretzel industry naturally capitalizes on the trend sweeping the nation for increased focus on fresh preparation and healthier alternatives. However, it is crucial that pretzel franchises stay hip to certain trends in order to stay relevant in this highly competitive market.
There is nothing quite like a hot freshly-made pretzel with salt. Customers can only eat so many pretzels per day or week, however, so it is important to offer some variety in order to keep customers coming back day after day. Pretzelmaker offers a small but encompassing menu that is sure to delight guests while maintaining the core concepts of convenience and freshness.
Pretzelmaker has built the pretzel business beyond "just the pretzel concept in the mall," into a brand with strong positioning, a product innovation focus and a compelling look and feel.