MobileTechnologyfor Real Estate
July 2012                               Kevin Tengan                               http://kevintengan.comFor viewing purpo...
It amazes me when I think about how far mobile technology has progressed, and how much it has impactedour lives -- both on...
Mobile technology has changed the way we travel...
...The way we shop...
...The way we eat -- or at least the way we choose the places where we want to eat...
...And the way we communicate with each other (for better and worse).
Mobile technology has forever changed the way we access information. All types of information...
...Including real estate information.
2011 was called a pivotal year for mobile. For the first time, smartphone sales exceeded PC sales. This wasexpected, but i...
60%                                                                          55%       % Mobile Phone Users               ...
TV = 290M                           Mobile Phone = 250M                           PC = 218M       Millions of UsersSmartph...
Millions of Users                                                                            47%                          ...
Apple and Android have emerged as the leaders of both smartphones and tablets, holding an approximate90% combined marketsh...
As a Realtor® , we need to understand how our clients are using their mobile devices, be able to educatethem on how mobile...
Originally, a Realtor® was the only way for people to get information about real estate -- details about theproperty, comp...
Public open houses changed the way people searched for real estate. With open houses people can seefirst-hand what is avai...
The newspaper organized the way people search for real estate. With the newspaper people can quicklysee what homes are ope...
The computer revolutionized how people search for real estate. Not only can you search all availableproperties, people now...
Mobile devices changed that, and have again revolutionized how people search for real estate. You havethe Internet and all...
...In your pocket, and with you at all times. It’s always available: anywhere, anytime.
Real estate apps and mobile web sites offer a new way for you and your clients to search for property.People have quickly ...
In fact, with smartphones, it’s not surprising that making phone calls is only the 5th most frequent activity.On average s...
Minutes per Day...With most of that time being spent using apps. In the US, smartphone users on average spend more thanan ...
94%                              87%                                             67%                           63%        ...
...As well as researching products and services. People with tablets are more inclined to reach for theirdevice to access ...
Properties Viewed Per SecondRealtor.com has experienced an explosion in mobile traffic. Over 32 properties are being viewe...
In 2010 Prudential Locations recognized the significance of the mobile app trend and developed the firstapp designed for t...
1                          2                  3There are three major benefits to using our mobile real estate app.
1The first is the ability to search and locate nearby listings.
Using GPS the app is able to show all the properties for sale in your immediate area. You are also able topan and zoom the...
You can also refine your search, showing only those properties that match your criteria. There is no longera reason to dri...
Our app also displays recently sold listings -- perfect for sellers who want to keep an eye on theirneighborhood or buyers...
2The second advantage is that the app is a virtual open house that never closes.
If offers hi-resolution, full color images which allows you and your clients to preview properties outside ofopen house ho...
You and your clients can view listing summaries at a glance, and add properties to a list of favorites.
Detailed MLS listing information is also available; and, as an agent, you have access to the Listing Agent ’scontact infor...
3The third advantage is that the app ensures you are always with your client. When is the last time you lefthome without y...
Your clients can contact you, instantly request additional information, and even send a showing request.The app helps soli...
As experts in our field we need to stay ahead of the consumer. If your clients aren ’t getting the informationfrom you, th...
Prudential Locations real estate agents have quickly adopted mobile technology. The number of agentsactively using our mob...
Mobile technology has changed the way people access information, and has made searching for homeseven easier. Prudential L...
Kevin Tenganhttp://kevintengan.com
Mobile Technology for Real Estate
Upcoming SlideShare
Loading in …5
×

Mobile Technology for Real Estate

506 views

Published on

The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
506
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Source: Kevin Tengan
  • Source: Kyle Bean
  • Source: Square
  • Source: Apple
  • Source: Kevin Tengan
  • Source: Kevin Tengan
  • Source: Nielsen July 2012
  • Source: Frank N. Magid Associates, Inc and Online Publishers Association June 2012
  • Source: Frank N. Magid Associates, Inc and Online Publishers Association June 2012
  • Source: comScore July 2012
  • Source: Jun Seita
  • Source: O2 June 2012
  • Source: Flurry Jan 2012
  • Source: Frank N. Magid Associates, Inc and Online Publishers Association June 2012
  • Source: Frank N. Magid Associates, Inc and Online Publishers Association June 2012
  • Source: Realtor.com Traffic Reports
  • Source: Kevin Tengan
  • Source: Kevin Tengan
  • Mobile Technology for Real Estate

    1. 1. MobileTechnologyfor Real Estate
    2. 2. July 2012 Kevin Tengan http://kevintengan.comFor viewing purposes this deck includes the presenter notes as part of the slides
    3. 3. It amazes me when I think about how far mobile technology has progressed, and how much it has impactedour lives -- both on a personal and business level.
    4. 4. Mobile technology has changed the way we travel...
    5. 5. ...The way we shop...
    6. 6. ...The way we eat -- or at least the way we choose the places where we want to eat...
    7. 7. ...And the way we communicate with each other (for better and worse).
    8. 8. Mobile technology has forever changed the way we access information. All types of information...
    9. 9. ...Including real estate information.
    10. 10. 2011 was called a pivotal year for mobile. For the first time, smartphone sales exceeded PC sales. This wasexpected, but it happened well ahead of analysts’ predictions. In November 2010 Morgan Stanley stated ina report that it would take until the end of 2012 for smartphone sales to outpace PC sales. Little did theyrealize it would only take three more months for it to become a reality.
    11. 11. 60% 55% % Mobile Phone Users 50% 45% 40%In the US we’ve already passed the tipping point. According to a Nielsen study released in July, 55% of USmobile phone users own a smartphone. With two-thirds of new mobile phone buyers purchasingsmartphones, and half of “dumb” phone users purchasing smartphones when upgrading, it’s expected thatsmartphone ownership will reach at least 60% by the end of 2012.
    12. 12. TV = 290M Mobile Phone = 250M PC = 218M Millions of UsersSmartphone users are quickly closing the gap on the number of PC users, with nearly 150 million usersexpected by the end of 2012.
    13. 13. Millions of Users 47% 31% 12%And we can’t forget about tablet users who will have almost tripled in the past year alone. Tablet usersgrew from 28M in 2011 to an estimated 74M in 2012. A projected 117M tablet users are expected in 2013,which will equate to 47% of Internet users in the US.
    14. 14. Apple and Android have emerged as the leaders of both smartphones and tablets, holding an approximate90% combined marketshare in each arena. This means there is a better than 1 in 2 chance that the nextperson you meet owns an iPhone or Android phone, and (in 2013) a nearly 1 in 2 chance that they own aniPad or Android tablet.
    15. 15. As a Realtor® , we need to understand how our clients are using their mobile devices, be able to educatethem on how mobile devices can enhance their search for real estate, and how we ourselves can use mobiledevices to be more productive and efficient while on the go.
    16. 16. Originally, a Realtor® was the only way for people to get information about real estate -- details about theproperty, comps, and what listings were available. This caused a bottleneck in the flow of information. Itwas difficult not only for consumers to obtain information, but also for the agents to remember all of theinformation and continually stay apprised of the market.
    17. 17. Public open houses changed the way people searched for real estate. With open houses people can seefirst-hand what is available in their areas of interest. However, open houses are still an inconvenient way tosearch for property. Not every available home is open, it’s frustrating following signs in search of openhouses, and homes that are open are only open one day a week (which is really three hours on Sunday).
    18. 18. The newspaper organized the way people search for real estate. With the newspaper people can quicklysee what homes are open, and plan their day and route accordingly. However, the newspaper is still aninconvenient way to search for a home. Open house ad descriptions are short, and the photos (if there areany) are usually small, grainy, and black and white.
    19. 19. The computer revolutionized how people search for real estate. Not only can you search all availableproperties, people now have access to the complete MLS listing data, property details, neighborhoodinformation, market trends, and full color hi-res images. However, the computer is still inconvenient. Inorder to search with the computer you must be sitting at your computer in your home or office.
    20. 20. Mobile devices changed that, and have again revolutionized how people search for real estate. You havethe Internet and all this information...
    21. 21. ...In your pocket, and with you at all times. It’s always available: anywhere, anytime.
    22. 22. Real estate apps and mobile web sites offer a new way for you and your clients to search for property.People have quickly realized that smartphones are much more than just a phone.
    23. 23. In fact, with smartphones, it’s not surprising that making phone calls is only the 5th most frequent activity.On average smartphone users spend more than 2 hours per day on their devices...
    24. 24. Minutes per Day...With most of that time being spent using apps. In the US, smartphone users on average spend more thanan hour and a half per day using mobile apps.
    25. 25. 94% 87% 67% 63% 66% 64% 61% 58% 53% 51% 51% 58% 42% 42% 31% 31% Millions of Tablet UsersWith tablet users, an overwhelming majority use their device to access information. This includesconsuming content such as news, video, and sports...
    26. 26. ...As well as researching products and services. People with tablets are more inclined to reach for theirdevice to access this information over their desktop computers and laptops. People are changing theirbehavior, using their mobile devices, and becoming accustomed to having information instantly available,from anywhere, at anytime. This extends into real estate.
    27. 27. Properties Viewed Per SecondRealtor.com has experienced an explosion in mobile traffic. Over 32 properties are being viewed everysecond with their mobile apps, representing a 4x increase over just a year ago.
    28. 28. In 2010 Prudential Locations recognized the significance of the mobile app trend and developed the firstapp designed for the Hawaii real estate market.
    29. 29. 1 2 3There are three major benefits to using our mobile real estate app.
    30. 30. 1The first is the ability to search and locate nearby listings.
    31. 31. Using GPS the app is able to show all the properties for sale in your immediate area. You are also able topan and zoom the map, focusing on your areas of interest. This is extremely useful while you are onshowings with your client, or if your client is driving around a neighborhood they like.
    32. 32. You can also refine your search, showing only those properties that match your criteria. There is no longera reason to drive around aimlessly looking for open houses.
    33. 33. Our app also displays recently sold listings -- perfect for sellers who want to keep an eye on theirneighborhood or buyers who want to research comps.
    34. 34. 2The second advantage is that the app is a virtual open house that never closes.
    35. 35. If offers hi-resolution, full color images which allows you and your clients to preview properties outside ofopen house hours.
    36. 36. You and your clients can view listing summaries at a glance, and add properties to a list of favorites.
    37. 37. Detailed MLS listing information is also available; and, as an agent, you have access to the Listing Agent ’scontact information and private showing remarks. This is helpful for contacting an agent about a property.
    38. 38. 3The third advantage is that the app ensures you are always with your client. When is the last time you lefthome without your cell phone? When is the last time you think your clients left home without theirs? Eachtime your clients go into their phone and see the app they will think of you – it ’s your virtual business card.
    39. 39. Your clients can contact you, instantly request additional information, and even send a showing request.The app helps solidify the relationship between you and your clients.
    40. 40. As experts in our field we need to stay ahead of the consumer. If your clients aren ’t getting the informationfrom you, then they are getting it from someone, or somewhere, else. Why not make yourself invaluable byoffering the best resources available. Resources that will save them time and take some of the frustrationout of finding a home.
    41. 41. Prudential Locations real estate agents have quickly adopted mobile technology. The number of agentsactively using our mobile app has more than tripled, with an enormous rise during 2011.
    42. 42. Mobile technology has changed the way people access information, and has made searching for homeseven easier. Prudential Locations recognizes the importance and potential of this trend, and strives toprovides the best tools and expertise to leverage this technology.
    43. 43. Kevin Tenganhttp://kevintengan.com

    ×