Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Snsd Ppt 101 4 Biz


Published on

After going through this power point presentation you WILL have a good idea on where social networking for business is headed.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Snsd Ppt 101 4 Biz

  1. 1. Social Networking 101 for Business <ul><li>“ Doing Business in the Digital Age Through Social Networking” </li></ul><ul><li>By Justin French CEO & Keith Tacla VP </li></ul>
  2. 2. 1 st - Why did you request us to come here today? Write down 1 or 2 things you wish to gain from this presentation and we will answer
  3. 3. What is the #1 Failure of Online Marketing? <ul><li>Education </li></ul><ul><li>Not the Right Person </li></ul><ul><li>No Plan (Fail to Plan vs. Plan to Fail) </li></ul><ul><li>No Strategy (Overall Picture) </li></ul><ul><li>Too New (Too Uncomfortable) </li></ul><ul><li>Not Big Enough Budget </li></ul>
  4. 4. 10 Questions to Ask Yourself Before Working with an Internet Marketing Consultant <ul><li>1. Do you have the Time to learn? </li></ul><ul><li>2. Do you have a desire to dominate your niche market? </li></ul><ul><li>3. Do you have a willingness to succeed? </li></ul><ul><li>4. Do you see the value in having an on-line presence? </li></ul><ul><li>5. Want to gain first mover advantage in your market? </li></ul><ul><li>6. Do you have the time to dedicate to marketing your company on-line or do you want our TEAM of consultants to do it for you? </li></ul><ul><li>7. How much is NOT having a strong on-line presence is costing your business? </li></ul><ul><li>8. Are you still trying traditional marketing approaches like direct mail/ telemarketing that are producing diminishing returns? </li></ul><ul><li>9. Is what you are currently doing with social networking & social media working for your business? </li></ul><ul><li>10. Do you have someone at your company ready to work with us or do you want to out-source this campaign to our on-line business development team? </li></ul>
  5. 5. What Challenges? <ul><li>I’ll try to address in the hour, if not, we can schedule a 1 on 1 brainstorming session </li></ul><ul><li>Be Aware- Social Media 4 Business is New (No One Knows it All)- months /years not days </li></ul><ul><li>How Much is NOT Having a Social Media Marketing Strategy Costing You? </li></ul><ul><li>Do you know your Competitors Online? </li></ul><ul><li>Have you given up trying to deal with the problem? </li></ul>
  6. 6. Then (20 th Century Marketing)
  7. 7. Now (21 st Century Marketing)
  8. 8. The Sales Pipeline for 21 st Century
  9. 9. Business Problem <ul><li>80% of websites don’t generate traffic. </li></ul><ul><li>Businesses are frustrated with web designers charging 5K-20K for a website with NO strategy. </li></ul><ul><li>Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments. </li></ul><ul><li>Companies Don’t have time to do internet marketing/ don’t even understand it! </li></ul><ul><li>Time = Money </li></ul>
  10. 10. The FUTURE of Marketing & Business Development= E-Marketing or Social Marketing Internet Marketing Strategies for Business Mission: “We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites which in turn increase sales”
  11. 11. Are There People Even Online? <ul><li>Internet Usage in United States </li></ul><ul><li>United States Population: 303,824,646 </li></ul><ul><li>Internet Usage: 220,141,969 </li></ul><ul><li>Penetration rate: 72.5% </li></ul><ul><li>Growth from 2000-2008: 130.9% </li></ul>
  12. 12. Presidential Election <ul><li>Facebook </li></ul><ul><li>Obama has 380% more supporters than McCain </li></ul><ul><li>MySpace </li></ul><ul><li>Obama has 380% more supporters than McCain </li></ul><ul><li>Twitter </li></ul><ul><li>Obama: @barackobama had 112,474 followers </li></ul><ul><li>McCain: @JohnMcCain had 4,603 followers </li></ul><ul><li>Obama has 240 times more followers than McCain </li></ul><ul><li>Video Program </li></ul><ul><li>YouTube </li></ul><ul><li>Obama had 403% more subscribers than McCain </li></ul><ul><li>Obama had 905% more viewers than McCain </li></ul>
  13. 13. SNSD’s View of The Web What part of the internet puzzle do you need help with? Most important
  14. 14. Case Studies (9 month process) <ul><li>Company A, losing online sales to competitor, spent 1000$/ month, increased traffic 27%, increased website ranking, increased brand/exposure and sales. (joint partnership) </li></ul><ul><li>Company B spent 4000$/month, increased traffic 71%, increased website ranking, increased brand/exposure and sales. (100% out-sourced) </li></ul><ul><li>Quarterly reviews/reports/ measurements. </li></ul>
  15. 15. Internet Marketing Plan For Your Company: <ul><li>1.    Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service…. </li></ul><ul><li>2.    Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy / plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!) </li></ul><ul><li>3.    Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign… </li></ul>
  16. 16. Internet Marketing Plan Cont. <ul><li>4.    Test Your Hypothesis by Doing an Experiment -we will assign the right team, implement the strategy , and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy) </li></ul><ul><li>5.    Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts </li></ul><ul><li>6.    Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward. </li></ul><ul><li>We work in these 4 capacities: Hourly Consulting Monthly Retainer Per Project Basis Monthly Subscription </li></ul>
  17. 17. We help with <ul><li>Strategy Building </li></ul><ul><li>Training </li></ul><ul><li>Consulting </li></ul><ul><li>Marketing </li></ul><ul><li>Branding </li></ul><ul><li>Coaching </li></ul><ul><li>Design </li></ul>
  18. 18. Ready for the FAST TRACK? <ul><li>Schedule In-Depth Assessment </li></ul><ul><li>We’ll help Develop a CUSTOM On-line Marketing Strategy for your Business. </li></ul><ul><li>Not every Business is a good fit. Let us help you Identify whether your Business will Benefit. </li></ul><ul><li>Schedule some Twitter Training/ Linked-in Training? </li></ul><ul><li>Sign up for a FREE white paper. </li></ul><ul><li>Hourly consulting from an Internet Marketing Strategist. </li></ul>
  19. 19. Questions?