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Snsd Ppt 101 4 Biz

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After going through this power point presentation you WILL have a good idea on where social networking for business is headed.

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Snsd Ppt 101 4 Biz

  1. 1. Social Networking 101 for Business <ul><li>“ Doing Business in the Digital Age Through Social Networking” </li></ul><ul><li>By Justin French CEO & Keith Tacla VP </li></ul>
  2. 2. 1 st - Why did you request us to come here today? Write down 1 or 2 things you wish to gain from this presentation and we will answer
  3. 3. What is the #1 Failure of Online Marketing? <ul><li>Education </li></ul><ul><li>Not the Right Person </li></ul><ul><li>No Plan (Fail to Plan vs. Plan to Fail) </li></ul><ul><li>No Strategy (Overall Picture) </li></ul><ul><li>Too New (Too Uncomfortable) </li></ul><ul><li>Not Big Enough Budget </li></ul>
  4. 4. 10 Questions to Ask Yourself Before Working with an Internet Marketing Consultant <ul><li>1. Do you have the Time to learn? </li></ul><ul><li>2. Do you have a desire to dominate your niche market? </li></ul><ul><li>3. Do you have a willingness to succeed? </li></ul><ul><li>4. Do you see the value in having an on-line presence? </li></ul><ul><li>5. Want to gain first mover advantage in your market? </li></ul><ul><li>6. Do you have the time to dedicate to marketing your company on-line or do you want our TEAM of consultants to do it for you? </li></ul><ul><li>7. How much is NOT having a strong on-line presence is costing your business? </li></ul><ul><li>8. Are you still trying traditional marketing approaches like direct mail/ telemarketing that are producing diminishing returns? </li></ul><ul><li>9. Is what you are currently doing with social networking & social media working for your business? </li></ul><ul><li>10. Do you have someone at your company ready to work with us or do you want to out-source this campaign to our on-line business development team? </li></ul>
  5. 5. What Challenges? <ul><li>I’ll try to address in the hour, if not, we can schedule a 1 on 1 brainstorming session </li></ul><ul><li>Be Aware- Social Media 4 Business is New (No One Knows it All)- months /years not days </li></ul><ul><li>How Much is NOT Having a Social Media Marketing Strategy Costing You? </li></ul><ul><li>Do you know your Competitors Online? </li></ul><ul><li>Have you given up trying to deal with the problem? </li></ul>
  6. 6. Then (20 th Century Marketing)
  7. 7. Now (21 st Century Marketing)
  8. 8. The Sales Pipeline for 21 st Century
  9. 9. Business Problem <ul><li>80% of websites don’t generate traffic. </li></ul><ul><li>Businesses are frustrated with web designers charging 5K-20K for a website with NO strategy. </li></ul><ul><li>Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments. </li></ul><ul><li>Companies Don’t have time to do internet marketing/ don’t even understand it! </li></ul><ul><li>Time = Money </li></ul>
  10. 10. The FUTURE of Marketing & Business Development= E-Marketing or Social Marketing Internet Marketing Strategies for Business Mission: “We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites which in turn increase sales”
  11. 11. Are There People Even Online? <ul><li>Internet Usage in United States </li></ul><ul><li>United States Population: 303,824,646 </li></ul><ul><li>Internet Usage: 220,141,969 </li></ul><ul><li>Penetration rate: 72.5% </li></ul><ul><li>Growth from 2000-2008: 130.9% </li></ul>
  12. 12. Presidential Election <ul><li>Facebook </li></ul><ul><li>Obama has 380% more supporters than McCain </li></ul><ul><li>MySpace </li></ul><ul><li>Obama has 380% more supporters than McCain </li></ul><ul><li>Twitter </li></ul><ul><li>Obama: @barackobama had 112,474 followers </li></ul><ul><li>McCain: @JohnMcCain had 4,603 followers </li></ul><ul><li>Obama has 240 times more followers than McCain </li></ul><ul><li>Video Program </li></ul><ul><li>YouTube </li></ul><ul><li>Obama had 403% more subscribers than McCain </li></ul><ul><li>Obama had 905% more viewers than McCain </li></ul>
  13. 13. SNSD’s View of The Web What part of the internet puzzle do you need help with? Most important
  14. 14. Case Studies (9 month process) <ul><li>Company A, losing online sales to competitor, spent 1000$/ month, increased traffic 27%, increased website ranking, increased brand/exposure and sales. (joint partnership) </li></ul><ul><li>Company B spent 4000$/month, increased traffic 71%, increased website ranking, increased brand/exposure and sales. (100% out-sourced) </li></ul><ul><li>Quarterly reviews/reports/ measurements. </li></ul>
  15. 15. Internet Marketing Plan For Your Company: <ul><li>1.    Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service…. </li></ul><ul><li>2.    Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy / plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!) </li></ul><ul><li>3.    Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign… </li></ul>
  16. 16. Internet Marketing Plan Cont. <ul><li>4.    Test Your Hypothesis by Doing an Experiment -we will assign the right team, implement the strategy , and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy) </li></ul><ul><li>5.    Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts </li></ul><ul><li>6.    Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward. </li></ul><ul><li>We work in these 4 capacities: Hourly Consulting Monthly Retainer Per Project Basis Monthly Subscription </li></ul>
  17. 17. We help with <ul><li>Strategy Building </li></ul><ul><li>Training </li></ul><ul><li>Consulting </li></ul><ul><li>Marketing </li></ul><ul><li>Branding </li></ul><ul><li>Coaching </li></ul><ul><li>Design </li></ul>
  18. 18. Ready for the FAST TRACK? <ul><li>Schedule In-Depth Assessment </li></ul><ul><li>We’ll help Develop a CUSTOM On-line Marketing Strategy for your Business. </li></ul><ul><li>Not every Business is a good fit. Let us help you Identify whether your Business will Benefit. </li></ul><ul><li>Schedule some Twitter Training/ Linked-in Training? </li></ul><ul><li>Sign up for a FREE white paper. </li></ul><ul><li>Hourly consulting from an Internet Marketing Strategist. </li></ul>
  19. 19. Questions?

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