E20 use cases and trends L Bryant Headshift


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Presentation given at the "Enterprise 2.0 in Europe" workshop where the results of the interim report of the “Enterprise 2.0 study were presented and discussed with experts
Brussels, 14th of September 2010

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E20 use cases and trends L Bryant Headshift

  1. 1. E2.0 use cases and trends Lee Bryant, September 2010, Brussels
  2. 2. Introductions [welcome]
  3. 3. Enterprise IT : an evolutionary rock pool
  4. 4. If your tools require training then you are doing it wrong
  5. 5. Enterprise tools
  6. 6. Social web tools
  7. 7. Competition Co-evolution See Darwin’s Finches by Sam Ramji
  8. 8. E2.0 : towards socially calibrated businesses How E2.0 is different : • Costs: reducing transaction costs in the enterprise • Value: Understanding behaviour in social networks • Humanisation: intrinsic, not just extrinsic motivation
  9. 9. State of practice today
  10. 10. We have selected 8 case studies of differing sizes and in a variety of industries from Case studies in our report across the EU. Table 5: Companies profiles Company Country Sector Size (no. of employees) Lloyd’s Register UK-based but global 1 8,000 Pfizer US-based, research base 3 90,000 in Sandwich, UK Allen & Overy UK-based but global 1 5,000 KPN Netherlands and other 2 33,000 parts of EU Westaflex Germany-based but 3 2,700 global Planet 9 Slovenia 2 110 USEO France 1 14 aRway Sweden 1 15
  11. 11. position the use cases in a space defined by two dimensions that represent these two fundamental qualities of enterprise 2.0. This space is shown in figure 1. Common use cases Cases E2.0 projects Figure 3: Typology of Enterprise 2.0 Use for
  12. 12. Example: use cases from the legal sector Social Networking for the Legal Profession Penny Edwards & Lee Bryant Published by the Ark Group ISBN: 978-1-906355-44-9 http://www.ark-group.com/home/Publications/Publication.asp?pubid= {9909C410-4AB4-42FC-8D38-5ED5F2ACFB55} Some examples... ■ Graduate recruitment & trainee networking at DLA Piper LLP, Addleshaw Goddard LLP; ■ Expertise location and networking within BT Legal; ■ Knowledge sharing at Allen & Overy LLP; ■ Improving information findability at Latham & Watkins LLP; ■ Creating a social intranet at Freshfields Bruckhaus Deringer LLP; ■ Implementing a new digital environment at Linklaters LLP; and ■ Adopting social tools at Clifford Chance LLP, Hicks Morley and Mallesons Stephen Jacques.
  13. 13. Where are we today? Current state of adoption : • Early: not yet seeing the network effects of Web 2.0 • Patchy: lack of integration with mainstream IT systems • Tool-centric: too focused on tool adoption, not biz change
  14. 14. Organisational requirements
  15. 15. Leadership
  16. 16. Organisational Culture
  17. 17. Organisational size
  18. 18. User adoption
  19. 19. What’s next for E2.0 ?
  20. 20. Separation of platforms from apps
  21. 21. Separation of platforms from apps Where this will take us: • Continued abstraction of specific business apps from underlying social platforms • More ways for people to organise and make sense of their enterprise social world • Opportunities for new forms of measurement • IT running platforms and data, with business units owning the apps • Social platforms becoming key experience integration points in the enterprise
  22. 22. Use case driven rapid development e.g. Law firms: • Current Awareness tools • Conflict checking • Bid development • Matter management • People finder • Clause manager • Document builder
  23. 23. Some general areas of change within E2.0 apps
  24. 24. Optimum combination of cloud and on-premises
  25. 25. Network, not just individual productivity
  26. 26. Proximity wormholes: intimacy at scale
  27. 27. The power of open data to change behaviour
  28. 28. The power of open data to change behaviour
  29. 29. The power of open data to change behaviour
  30. 30. Coping tools for data and signal overload
  31. 31. Thanks for listening Lee@headshift.com twitter.com/ leebryant http://www.headshift.com
  32. 32. Attribution for images Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/oddsock/282420343/sizes/o/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/violator3/93589371/ http://www.flickr.com/photos/cote/54408562/sizes/l/ http://www.flickr.com/photos/featheredtar/2305070061/ http://www.flickr.com/photos/sgt_spanky/35811144/ http://www.flickr.com/photos/notionscapital/2328274151/ Other references: http://mashable.com/2010/06/1 5/gatorade-social-media-mission-control/ http://usersguidetotheuniverse.com/?p=96 http://stackoverflow.com/questions/238177?tab=votes&page=4#tab-top http://www.gameaddictionblog.com/images/smb.jpg http://www.slideshare.net/samramji/darwins-finches-20th-century-business-and-apis http://www.csuchico.edu/~curban/DarwinSP2002Phil108.htm http://www.motherjones.com/files/legacy/mojoblog/barack-obama-pointing-250x200.jpg