My Double Page SpreadPlanning and Experimenting          By Kaya         Sumbland
Technologies I used do this I used•   Microsoft Power-Point•   Photoshop CS6•   Paint•   Windows Movie Maker (to edit vide...
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ROUGH DRAFT              Distraction
AUDIENCE FEEDBACK    Killing people minds    Don’t like graph    Good typography    Messy layout – don’t know where to loo...
PLAN
acebook, twitter, tumblr      This reshuffling of power has       all these sites control us    forced many companies – bo...
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ROUGH DRAFT   How Controlling Is Social   Networking?   New Documentary Series Starts Wednesday 9pm
AUDIENCE FEEDBACK    Dull    Don’t like graph    Looks old fashioned    Not creative    Grabs attention more – abnormal   ...
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Social influence           Social influence                                                          ocial influence      ...
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ROUGH DRAFT  Do You Feel Freedom  Documentary Series Starts Wednesday 9pm  Online?
AUDIENCE FEEDBACK    Its not eye catching    Looks like I pad advertisement    Doesnt like boxes    Likes drop cap    Dark...
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ROUGH DRAFT                    Does Social                    Media Run                    Our World?                     ...
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ROUGH DRAFT  Social Networking Is The Puppeteer Of Our World  New Documentary Series Starts Wednesday 9pm
AUDIENCE FEEDBACK    Understand puppet idea because of    quote    Doesnt like typography    Doesnt like drop cap    Doesn...
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twitter          pintrest                     Influence benchmarks        Influence benchmarks       Influence benchmarks ...
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ROUGH DRAFTAre You On Time?New Documentary Series Starts Wednesday 9pm
AUDIENCE FEEDBACK    Likes the comic, humorous    Likes layout of text    Less confusing    Likes the movements and colour...
Ancillary video presentation
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Ancillary video presentation

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Ancillary video presentation

  1. 1. My Double Page SpreadPlanning and Experimenting By Kaya Sumbland
  2. 2. Technologies I used do this I used• Microsoft Power-Point• Photoshop CS6• Paint• Windows Movie Maker (to edit video)In this presentation is the double page spreads I have made, theinterview feedback I received from the public and basics on theconcept behind my spreads and newspaper advert.Some images are not my own, but taken from online –however, if I do use them in my ancillary, than all images would bemy own and would be taken with proper editing, angles, and mise-en-scene!! Thus, what you are about to see if taken and edited properlywould not look so fake, all over the place, and amateur, these are rough drafts
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  5. 5. ROUGH DRAFT Distraction
  6. 6. AUDIENCE FEEDBACK Killing people minds Don’t like graph Good typography Messy layout – don’t know where to look Intimating people Dark figure you don’t notice – brainwash Interesting figure - mysterious Liked title
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  8. 8. acebook, twitter, tumblr This reshuffling of power has all these sites control us forced many companies – both in one way or another large and small – to rethink control us in the to the to their customer service and be control. marketing. Having suddenlyHegemony had power wrested fromforced many companies – both them, many are now fightinglarge and small – to rethink their back and employing somecustomer experimental and interestingservice and marketing. methods to get back inHaving suddenly hadpower wrested from Social Networkingthem, many are now driving seat. This reshuffling of power hasDemocracy forced many companies –and interesting method both large and small –to get back in the to rethink their seat. This reshuffling customer serviceof power has forced and marketing.many companies – Having suddenly both large and small had power wrested – to rethink their from them, manycustomer service are now fighting.and marketing.Having suddenly hadpower wrested.
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  10. 10. ROUGH DRAFT How Controlling Is Social Networking? New Documentary Series Starts Wednesday 9pm
  11. 11. AUDIENCE FEEDBACK Dull Don’t like graph Looks old fashioned Not creative Grabs attention more – abnormal Instantly would know Distorted background looks like nothings clear – your not seeing things for what they are Scary photos draw more attention – like slingshot, way more effective
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  13. 13. Social influence Social influence ocial influence benchmarks such as benchmarks such as benchmarks Klout, PeerIndex and Klout, PeerIndex and such as Klout, Kred are also playing a Kred are also playing a Social influence part. Although the part. Although the benchmarks such as methods used to methods used to Klout, PeerIndex and calculate these scores Kred are also playing a Hegemony are still fuzzy at best, part. Although the calculate these scores marketing departments methods used to are still fuzzy at are using them to best, marketing decide, essentially, who Hegemony is worthy of preferential calculate these scores departments are using them to treatment. are still fuzzy at best, marketing departments decide, essentially, who are using them to decide, essentially, who is worthy of preferential treatment. Individuals who score highly in these metrics are branded "influencers", and their endorsement of a brand is deemed to have greater worth than any old Tom, Dick or Harry. Deomocracy Social influence benchmarks such as Klout, PeerIndex and Kred are also playing a part. Although the methods used to calculate these scores are still fuzzy at best, marketing departments Does social media run our world? are using them to A new documentary series explores the decide. hegemony and democracy online.ROUGH DRAFT
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  15. 15. ROUGH DRAFT Do You Feel Freedom Documentary Series Starts Wednesday 9pm Online?
  16. 16. AUDIENCE FEEDBACK Its not eye catching Looks like I pad advertisement Doesnt like boxes Likes drop cap Dark figure you don’t notice – brainwash Interesting figure - mysterious Not really eye catching though, cant tell what’s on the screen
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  18. 18. ROUGH DRAFT Does Social Media Run Our World? How free really are we online? A new documentary series explores hegemony and democracy. Social influence Hegemony benchmarks such Individuals who score highly in as Klout, these metrics are branded " PeerIndex and influencers", and their Kred are also playing a part. endorsement influencers", and Although the methods used their endorsement of a brand is to calculate these scores are deemed to have greater worth still fuzzy at best, marketing than any old Tom, Dick or Harry. departments are using them deemed to have greater worth to decide, essentially, who is than any old Tom, Dick or Harry. worthy of preferential deemed to have greater worth treatment. than any old Tom, Dick or Harry. Hegemony Tumblr Individuals who score highly 45% in these metrics are branded Digg "influencers", and their 12% endorsement of a brand is YouTube deemed to have greater worth than any old Tom, Dick Instagram 67% or Harry. deemed to have greater worth than any old Twitter 67% Tom, Dick or Harry. deemed to have greater worth than Facebook any old Tom, Dick or Harry. 56%
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  20. 20. ROUGH DRAFT Social Networking Is The Puppeteer Of Our World New Documentary Series Starts Wednesday 9pm
  21. 21. AUDIENCE FEEDBACK Understand puppet idea because of quote Doesnt like typography Doesnt like drop cap Doesnt understand concept Boring Not interesting
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  23. 23. twitter pintrest Influence benchmarks Influence benchmarks Influence benchmarks such as Klout, PeerIndex such as Klout, PeerIndex such as Klout, PeerIndex and Kred are also and Kred are also and Kred are also playing a part. Although playing a part. Although playing a part. Although the methods used to the methods used to the methods used to calculate these scores calculate these scores calculate these scores are still fuzzy at are still fuzzy at best, are still fuzzy at best, best, marketing Tom, Dick or Harry. marketing departments departments are using are using them to them to decide, essentially, who They decide, essentially, who is worthy of preferential is worthy of preferential treatment. Individuals are the treatment. Individuals who score highly in who score highly in these metrics are ones who these metrics are branded "influencers", branded "influencers", and their chose what and their endorsement of a brand is deemed to endorsement of a brand is deemed to have we see have greater worth than any old Tom, Dick greater worth than any or Harry. old Tom, Dick or Harry. Hegemony Influence benchmarks Hegemony such as Klout, Influence benchmarks PeerIndex and Kred such as are also playing a part. Klout, PeerIndex and marketing Kred are also playing a part.
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  25. 25. ROUGH DRAFTAre You On Time?New Documentary Series Starts Wednesday 9pm
  26. 26. AUDIENCE FEEDBACK Likes the comic, humorous Likes layout of text Less confusing Likes the movements and colours Eye catching Looks scary – gives sense of wanting to see it

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