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Findings from an A|B comparison showing that users reading text formatted with ReadSmart remember more and are more likely to forward what they read.
380 Participants read either a RS formatted or default formatted of the (same) newsletter. Those who read the formatted copy did better on comprehension questions (better on 7 out of 7 questions). In addition, they were 10% more likely to say that they would forward the newsletter onto a friend. (29% unformatted vs 34% formatted).