Chef Ana Garciaof La Villa Bonita                     1
Chef Ana GarciaAna
 Garcia
is
 one
 of
 the
 most
exci1ng
 chefs
 in
 Mexico
 today.
 
 Born
 in
 Monterrey
 and
raised
 i...
Popularity of Mexican CuisineMexican Cuisine is one of the most popular food choices bygeneral populationMexican Cuisine i...
Ana GarciaThe Face of Mexico   Chef Ana Garcia is the face of modern Mexico. She is educated, talented, aspirational, fami...
ChefFood is at the heart of life in Mexico – colorful, fresh, locally grown and raisedingredients and livestock make up th...
Ana DeliversPartnering with Ana will...• Change the subject• Underscore the positive attributes of the country• Give poten...
Partnership IdeaSpokesperson for Mexico Tourism Board                                                     As the face of M...
Partnership IdeaThe James Beard Foundation     • Sponsor a specialty dinner at the James Beard House in New York     • Spo...
Chef Ana in ActionChef Ana Garcia in the My Mexico TV show pilot.To watch the pilot, visit http://www.lavillabonita.com   ...
U.S. ContactKaren SperlingSperling Greene Partners(201) 871-0605(201) 543-7421ksperling@optonline.netThank you            ...
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Ana Garcia V3 2

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Proposal to position Mexican Chef as corporate spokesperson

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Ana Garcia V3 2

  1. 1. Chef Ana Garciaof La Villa Bonita 1
  2. 2. Chef Ana GarciaAna
 Garcia
is
 one
 of
 the
 most
exci1ng
 chefs
 in
 Mexico
 today.
 
 Born
 in
 Monterrey
 and
raised
 in
 Cuernavaca,
Morelos,
Mexico,
Ana
traces
 her
 lineage
well
beyond
the
 Mexican
Revolu1on.

Her
abili1es
as
a
chef
were
passed
down
from
her
mother,
aunts,
grandmothers
and
great
grandmother,
 and
 her
 repertoire
 includes
 tradi1onal
 central
 and
 northern
 Mexican
special1es
as
well
 as
 experimental
nouvelle
Mexican
cuisine
using
tradi1onal
ingredients
in
new
and
gastronomically
adventurous
ways.She
has
given
culinary
demonstra1ons
and
lectures
at
the
Orlando
Culinary
 Ins1tute,
the
Arizona
 Culinary
 Ins1tute,
 the
 Hospitality
 Ins1tute
 of
 Chicago,
 Central
 Market
 Cooking
School,
 and
 the
 Na1onal
 Restaurant
 Associa1on
 Conven1on,
 and
 has
 served
 as
 a
spokesperson
for
Modelo
Beers
and
Méxicana
Airlines.


Together
 with
 her
 husband
 Robb,
 Ana
 owns
 and
 operates
 La
 Villa
 Bonita
 an
 award
winning
 cooking
 school
 and
 culinary
 vaca1on
 des1na1on
 in
 Tepoztlan,
 Mexico
(www.lavillabonita.com).Ana in the News 2
  3. 3. Popularity of Mexican CuisineMexican Cuisine is one of the most popular food choices bygeneral populationMexican Cuisine is now  the third most popular cuisine on menusfollowing American and Italian (Mintel Menu Insights 2007)The American public is becoming more sophisticated aboutauthentic Mexican cuisineLatin is the fastest growing ethnic food category in the U.S.,splitting into 30 sub-sectors of food-service cuisine (Marketresarch.com2007)There is a booming interest in home cooking in the US. 53% ofU.S.  consumers say they are cooking from scratch more than theywere six months before (Information Resources 2008) 3
  4. 4. Ana GarciaThe Face of Mexico Chef Ana Garcia is the face of modern Mexico. She is educated, talented, aspirational, family- oriented, successful, recognizable, and accessible. Ana personifies Mexico’s rich history, art, landscape, culture, music, cuisine and people. • Ana understands and communicates the intersection of Mexican culture and cuisine • She is a national spokesperson for Negra Modelo and Modelo Especial • She is warm, knowledgeable, and professional • She is born and raised in Colonial Mexico • She is bilingual and part of the Mexican Hospitality Industry Ana brings together all the different attributes of the country into one deliciousMexico – A celebration of the five senses: • TASTE • TOUCH • SIGHT • SOUND • SMELL 4
  5. 5. ChefFood is at the heart of life in Mexico – colorful, fresh, locally grown and raisedingredients and livestock make up the healthy Mexican diet. Recipes are passed downfrom one generation to the next with love and commitment. As a professional chefwith a rich cooking heritage, Ana demonstrates food’s power to: · Inspire community · Spur discussion · Bring people together · Reinforce tradition · Bring back memories · Nourish the spirit and the soul The Many Faces of AnaGuideAna opens the door to North American visitors and demystifies thisland and its people as she takes her guests on a multi-sensory tour ofher world, ranging from the sights and sounds of everyday life, to thebrilliance and pageantry of festivals and celebrations. Ana highlights theobvious, uncovers the hidden and provides an entirely new lens to viewthe country that focuses on the taste, sights, sounds, smells and feel ofMexico.SpokespersonAna is a born communicator who understands how to reach anaudience, and how to inspire their interest. She speaks their language,understands their interests, and knows how to pique their curiosity. As aspokesperson for the Mexico Tourism Board, Ana will tailor her messageto her audience, and as a member of the hospitality industry, she canreach out to a broad network of consumers and travel professionals.She is adept at spotting and capitalizing on market trends and nuanceswithin the industry, and will help raise interest and awareness andultimately increase visitor traffic to Mexico. 5
  6. 6. Ana DeliversPartnering with Ana will...• Change the subject• Underscore the positive attributes of the country• Give potential visitors more reasons to visit• Open up a wider audience of potential visitors• Introduce the charms of the interior and other areas of the country• Help change negative perceptions• Be the fresh face of a new direction• Give a wholesome image to the country• Introduce audiences to the healthy benefits of authentic Mexican cuisine• Personify young, strong, smart, nurturing, exciting, hardworking 21st Century Mexico 6
  7. 7. Partnership IdeaSpokesperson for Mexico Tourism Board As the face of Moder nAs Spokesperson, Ana would: Mexico, Ana Garcia would be• Attend key industry conventions and trade an exceptional spokesperson for the Mexico Tourism Board, shows in specified locations around the and would be instrumental in U.S. raising the visibility of Mexico• Perform cooking demos at high visibility while attracting both leisure and business travelers. and prestigious venues around the U.S. including culinary institutions, festivals and As the owner and operator of food events a Cooking School/Culinar y• Include The Tourism Board in all print and Va c a t i o n D e s t i n a t i o n i n Te p o z t l a n , A n a f u l l y broadcast interviews comprehends the importance• Maintain an active blog presence and take of a strong network, and will advantage of new social media outlets to work on your behalf to forge effective bonds with maximize awareness, exposure and visibility commercial tour operators,• Include The Tourism Board in on-going agents, influencer s and development of cookbook and Public executives within the travel industry. Television series opportunities 7
  8. 8. Partnership IdeaThe James Beard Foundation • Sponsor a specialty dinner at the James Beard House in New York • Sponsor a table at the James Beard Awards Ceremony at Lincoln Center • Sponsor Celebrity Chef Tour at restaurants around the countryThe James Beard Foundation is at the center of Americas culinary community, dedicatedto exploring the way food enriches our lives.Since its founding in 1986, The Foundation has become the preeminent food associationpromoting all the best in the culinary arts and fine dining including world cuisines, upcomingchefs, notable restaurants, wine and spirits and purveyors of fine foodsDeemed “the Oscars of the food world,” by Time magazine, The James Beard FoundationAwards are the country’s most coveted honor for chefs, food and beverage professionals,broadcast media, journalists, and authors working on food; and restaurant architects anddesigners. 8
  9. 9. Chef Ana in ActionChef Ana Garcia in the My Mexico TV show pilot.To watch the pilot, visit http://www.lavillabonita.com 9
  10. 10. U.S. ContactKaren SperlingSperling Greene Partners(201) 871-0605(201) 543-7421ksperling@optonline.netThank you Copyright 2009 La Villa Bonita 10

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