The Hashtag Wedding

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How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.

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The Hashtag Wedding

  1. 1. The Hashtag Wedding How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.Kevin Skobac | @kskobac
  2. 2. Who am I?+ Kevin Skobac+ VP, Digital + Social Strategy @ SS+K+ 8 years in digital marketing+ Brandeis University alum
  3. 3. What is SS+K+ “An integrated marketing and communications agency specializing in social engagement”+ Roots in politics and social action+ 75 people in NYC, DC + Detroit+ Going on 20 years, still private and media agnostic
  4. 4. The Work We Do
  5. 5. How to choreograph your brand’ssocial engagement to achieve yourdesired results
  6. 6. (That’s me on October 14th, 2012)
  7. 7. How the pursuit of the most socialwedding ever taught me the eightsteps to choreographing socialengagement
  8. 8. 1. Start with a goal2. Identify your target participants3. Educate the audience4. Incentivize participation5. Stimulate reasons to act6. Illustrate the impact7. Participate with your community8. Close the loop
  9. 9. 1. Start With a Goal Ang and Kev host the most social wedding ever
  10. 10. 2. Identify Your Target Participants
  11. 11. 2. Identify Your Target Participants Where they are Where they aren’t
  12. 12. 3. Educate the Audience
  13. 13. 3. Educate the Audience
  14. 14. 3. Educate the Audience
  15. 15. Dave Shuto4. Incentivize Participation Mark Ulber Flower girl ......................................................Leah Im The Korean ceremony (Paebaek) with the immediate family to follo during cocktail hour. All guests are welcome to watch but please fe free to continue to mingle, eat and drink during this ceremony. Martha Clara Vineyards | Riverhead, NY October 14th, 2012 Don’t forget to Instagram the wedding! Best Photo wins a prize.Officiant ........................................Rabbi Barry Schwartz #angwedskevMother of the Bride ................................... Kum Jong ImMother of the Groom .................................... Gay SkobacFather of the Groom ................................ Edward SkobacMaid of Honor ............................................... Clara ImBest Man ............................................... Andrew SkobacBridesmaids ..................................... Martine Boursiquot Edna Chen Hilary Goss Noor Mayal Tanayia WashingtonGroomsmen ................................................ Benn Egan Santosh Ganesan Ari Genauer Bruce Greenspan Paul Im Conor Kilroy Dave Shutoff Mark UlbergFlower girl ......................................................Leah ImThe Korean ceremony (Paebaek) with the immediate family to followduring cocktail hour. All guests are welcome to watch but please feelfree to continue to mingle, eat and drink during this ceremony.Don’t forget to Instagram the wedding! Best Photo wins a prize. #angwedskev
  16. 16. 5. Stimulate Reasons to Act
  17. 17. 5. Stimulate Reasons to Act
  18. 18. 5. Stimulate Reasons to Act
  19. 19. 5. Stimulate Reasons to Act
  20. 20. 5. Stimulate Reasons to Act
  21. 21. 6. Illustrate the Impact
  22. 22. 6. Illustrate the Impact
  23. 23. 7. Participate With Your Community
  24. 24. 8. Close the Loop
  25. 25. 8. Close the Loop
  26. 26. Why I’m Talking About This
  27. 27. “#sceneyyc”“Calgary #SceneYYC”
  28. 28. A Few Real Examples
  29. 29. REGISTER AT GOTTAREGISTER.COMMake a photo. Post it on Instagram. Tag it #ForAll THE DEADLINE IS OCTOBER 9TH
  30. 30. Thank You. Kevin Skobac kskobac@ssk.com @kskobac kskobac http://www.ssk.com

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