Library Space Use Study: What we Learned

Hamilton Public Library
Hamilton Public LibraryLibrarian & Library Value Researcher at Hamilton Public Library
Library Space Use Study:
What We Learned
Presented by
Kimberly Silk, MLS
Principal Consultant, Brightsail Research
OLA Super Conference 2018
Space Use Study Overview
• Commissioned by CULC in 2015
• Series of 3 studies:
– Space use
– Employee Happiness & Engagement
– Community Employment
• Participating Libraries:
– Brampton Library
– Calgary Public Library
– Markham Public Library
Research Team
• Kimberly Silk, Principal, Brightsail Research (PI)
• Brampton Library – Rebecca Raven, CEO
– Rebecca Jones, Service Delivery Director
– Alison Clarke, Service Delivery
• Calgary Public Library – Bill Ptacek, CEO
– Lisa Hardy, Facilities Design Lead
– Jacqueline Puff, Research & Planning Assistant
• Markham Public Library – Catherine Biss, CEO
– Shaun McDonough, Research Analyst
– Andrea Cecchetto, Manager, Learning and Growth
Space Use - Research Questions
1. How are people using the different spaces in
the library?
2. When they are in the library, what are they
doing there?
Scope
• Brampton Library
– Population: 593,638 (2016)
– 6 branches total, 3 in study
• Four Corners, Gore Meadows, South Fletcher’s
• Calgary Public Library
– Population: 1.4 million (2016)
– 18 branches, 5 in study
• Fish Creek, Forest Lawn, Louise Riley, Saddletowne, Southwood
• Markham Public Library
– Population: 353,000 (2016)
– 7 branches, 1 in study
• Unionville
Methodology
• Review of scholarly and professional literature
identified a common approach to assessing space
use:
– Seating sweep observation method
– Used by Vancouver PL, Toronto PL, Edmonton PL, as well
as libraries in Norway
Two data collection instruments were designed for
this study:
• Space Observation
• Patron Survey
Space Observation: Zones
• 9 defined spaces:
– Library Entrance
– Main Info Desk/Service Point
– Circulation Desk
– Quiet Study Area
– General Seating
– Displayed / Merchandised Collections
– Shelved Collections / Stacks
– Program Area
– Children's Area
Space Observation: Activities
• Louder activities across all library spaces
• Quieter activities across all library spaces
• Louder activities by time of day
• Quieter activities by time of day
• Louder activities by gender
• Quieter activities by gender
• Patron Possessions by space type
• Patron Possessions by age group
Patron Survey: 10 Questions
1. Why did you come to the library today?
2. Do you feel welcome when you come to the library?
3. Do you find the library staff helpful?
4. Did you accomplish what you intended to, by coming here today?
5. Were you able to find what you were looking for?
6. Did you interact with staff, or were you able to help yourself?
7. How do you feel about the library furniture?
8. How do you feel about the general atmosphere of the library?
9. How do you feel about the layout of the library?
10. How do you feel about the free Wi-Fi?
Data Collection
• Deployment schedule of 3 cycles of observing
the 9 defined spaces across the 9 branches
• Each cycle included scheduled observations at
different times of the day and days of the
week, over a one-week period
• Staff used tablets and/or Chromebooks to
observe the spaces, ask patrons the survey
questions, and record the responses using a
Google form
Response Rate
• Observations:
– Brampton: 1634 observations across 3 branches
– Calgary: 1483 observations across 5 branches
– Markham: 517 observations across 1 branch
• Patron survey*:
– Brampton: 221 responses across 3 branches
– Calgary: 395 responses across 5 branches
– Markham: 137 responses, 1 branch
*NB: Most patrons provided more than a single verbal response to survey questions.
Key Finding #1
• 96% of patrons feel
welcome when they visit the
library.
• 91% of patrons find the
library staff helpful.
• 69% of patrons find the
library furniture to be
comfortable.
• 1% reported the need for
more and improved
furniture.
Patrons experience libraries as
welcoming places.
Key Finding #2
• 90% of patrons report they
accomplished what they
intended to when visiting the
library.
• 85% of patrons report
being able to find what
they were looking for.
• Most patrons are
accomplishing this without
help from staff (60%), while
many interacted with staff
(35%) during their visit.
Patron expectations are being met
Key Finding #3
• Patrons are interacting with
staff, and with other
patrons, throughout the day:
– 40% in the evening
– 31% in the afternoon
– 24% in the morning
• When patrons are talking in
groups, they are both
socializing and studying.
Libraries are social places
Key Finding #4
• There is often conflict between
patrons who expect the library to
be quiet, and patrons who are
using the library to socialize,
engage with their children, and
participate in programs.
• While 14% of patrons described
the library as quiet and
peaceful, 13% reported the
library as too noisy.
• Loud and quiet activities are
taking place throughout the day,
and with very little difference in
participation by gender.
Managing noise-level expectations is
challenging
Key Finding #5
• Libraries continue to be places
where people seek quiet
activities, including browsing the
collection, reading, writing and
studying:
– 25% of patrons reported that
they use the library to study.
• Patrons continue to depend on
the library as a place to borrow
books:
– 36% of patrons reported
borrowing a book as the primary
reason for visiting the library.
• 3% of patrons indicated the
need for more study space.
Traditional library activities are still
popular
Key Finding #6
• Handheld devices and
laptop computers are
common possessions patrons
bring with them to the
library:
– 72% of adults and 21% of
teens have a handheld
device with them at the
library.
– 56% of adults and 33% of
teens have a laptop with
them at the library.
BYO device is the new normal
Lessons Learned
Benefits
• Using an accepted and
common methodology allows
for some comparison across
studies and over time.
• Contributes to body of
knowledge.
• Lots of data were collected,
specific to system and
branch, to inform practice,
policies, space and service
design.
Challenges
• Observation studies depend
upon staff participation.
• Data collection is time
consuming, and competes
with other staff
responsibilities.
Learn More
CULC Research Reports at CULC.ca:
– Community Employment Study
– Employee Happiness & Engagement Report
– Library Space Use Study
Q & A
Thank You
Kimberly Silk, MLS
Principal Consultant, Brightsail Research
kim@brightsail.com
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Library Space Use Study: What we Learned

  • 1. Library Space Use Study: What We Learned Presented by Kimberly Silk, MLS Principal Consultant, Brightsail Research OLA Super Conference 2018
  • 2. Space Use Study Overview • Commissioned by CULC in 2015 • Series of 3 studies: – Space use – Employee Happiness & Engagement – Community Employment • Participating Libraries: – Brampton Library – Calgary Public Library – Markham Public Library
  • 3. Research Team • Kimberly Silk, Principal, Brightsail Research (PI) • Brampton Library – Rebecca Raven, CEO – Rebecca Jones, Service Delivery Director – Alison Clarke, Service Delivery • Calgary Public Library – Bill Ptacek, CEO – Lisa Hardy, Facilities Design Lead – Jacqueline Puff, Research & Planning Assistant • Markham Public Library – Catherine Biss, CEO – Shaun McDonough, Research Analyst – Andrea Cecchetto, Manager, Learning and Growth
  • 4. Space Use - Research Questions 1. How are people using the different spaces in the library? 2. When they are in the library, what are they doing there?
  • 5. Scope • Brampton Library – Population: 593,638 (2016) – 6 branches total, 3 in study • Four Corners, Gore Meadows, South Fletcher’s • Calgary Public Library – Population: 1.4 million (2016) – 18 branches, 5 in study • Fish Creek, Forest Lawn, Louise Riley, Saddletowne, Southwood • Markham Public Library – Population: 353,000 (2016) – 7 branches, 1 in study • Unionville
  • 6. Methodology • Review of scholarly and professional literature identified a common approach to assessing space use: – Seating sweep observation method – Used by Vancouver PL, Toronto PL, Edmonton PL, as well as libraries in Norway Two data collection instruments were designed for this study: • Space Observation • Patron Survey
  • 7. Space Observation: Zones • 9 defined spaces: – Library Entrance – Main Info Desk/Service Point – Circulation Desk – Quiet Study Area – General Seating – Displayed / Merchandised Collections – Shelved Collections / Stacks – Program Area – Children's Area
  • 8. Space Observation: Activities • Louder activities across all library spaces • Quieter activities across all library spaces • Louder activities by time of day • Quieter activities by time of day • Louder activities by gender • Quieter activities by gender • Patron Possessions by space type • Patron Possessions by age group
  • 9. Patron Survey: 10 Questions 1. Why did you come to the library today? 2. Do you feel welcome when you come to the library? 3. Do you find the library staff helpful? 4. Did you accomplish what you intended to, by coming here today? 5. Were you able to find what you were looking for? 6. Did you interact with staff, or were you able to help yourself? 7. How do you feel about the library furniture? 8. How do you feel about the general atmosphere of the library? 9. How do you feel about the layout of the library? 10. How do you feel about the free Wi-Fi?
  • 10. Data Collection • Deployment schedule of 3 cycles of observing the 9 defined spaces across the 9 branches • Each cycle included scheduled observations at different times of the day and days of the week, over a one-week period • Staff used tablets and/or Chromebooks to observe the spaces, ask patrons the survey questions, and record the responses using a Google form
  • 11. Response Rate • Observations: – Brampton: 1634 observations across 3 branches – Calgary: 1483 observations across 5 branches – Markham: 517 observations across 1 branch • Patron survey*: – Brampton: 221 responses across 3 branches – Calgary: 395 responses across 5 branches – Markham: 137 responses, 1 branch *NB: Most patrons provided more than a single verbal response to survey questions.
  • 12. Key Finding #1 • 96% of patrons feel welcome when they visit the library. • 91% of patrons find the library staff helpful. • 69% of patrons find the library furniture to be comfortable. • 1% reported the need for more and improved furniture. Patrons experience libraries as welcoming places.
  • 13. Key Finding #2 • 90% of patrons report they accomplished what they intended to when visiting the library. • 85% of patrons report being able to find what they were looking for. • Most patrons are accomplishing this without help from staff (60%), while many interacted with staff (35%) during their visit. Patron expectations are being met
  • 14. Key Finding #3 • Patrons are interacting with staff, and with other patrons, throughout the day: – 40% in the evening – 31% in the afternoon – 24% in the morning • When patrons are talking in groups, they are both socializing and studying. Libraries are social places
  • 15. Key Finding #4 • There is often conflict between patrons who expect the library to be quiet, and patrons who are using the library to socialize, engage with their children, and participate in programs. • While 14% of patrons described the library as quiet and peaceful, 13% reported the library as too noisy. • Loud and quiet activities are taking place throughout the day, and with very little difference in participation by gender. Managing noise-level expectations is challenging
  • 16. Key Finding #5 • Libraries continue to be places where people seek quiet activities, including browsing the collection, reading, writing and studying: – 25% of patrons reported that they use the library to study. • Patrons continue to depend on the library as a place to borrow books: – 36% of patrons reported borrowing a book as the primary reason for visiting the library. • 3% of patrons indicated the need for more study space. Traditional library activities are still popular
  • 17. Key Finding #6 • Handheld devices and laptop computers are common possessions patrons bring with them to the library: – 72% of adults and 21% of teens have a handheld device with them at the library. – 56% of adults and 33% of teens have a laptop with them at the library. BYO device is the new normal
  • 18. Lessons Learned Benefits • Using an accepted and common methodology allows for some comparison across studies and over time. • Contributes to body of knowledge. • Lots of data were collected, specific to system and branch, to inform practice, policies, space and service design. Challenges • Observation studies depend upon staff participation. • Data collection is time consuming, and competes with other staff responsibilities.
  • 19. Learn More CULC Research Reports at CULC.ca: – Community Employment Study – Employee Happiness & Engagement Report – Library Space Use Study
  • 20. Q & A
  • 21. Thank You Kimberly Silk, MLS Principal Consultant, Brightsail Research kim@brightsail.com