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Why we love the products we love

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Slides from my talk at the UI/UX conference on Fundamentals of User Experience Design, held in Delhi.

Published in: Design

Why we love the products we love

  1. 1. KSHITIZ ANAND L’école de design Nantes Atlantique @kshitiz WHY WE LOVE THE PRODUCTS WE LOVE 17 April 2015, Delhi
  2. 2. Presently Dean & Director - India Operations at L'École de Design Nantes Atlantique Founder & Principal Designer - Happy Horizons Consulting Visiting Faculty – Institute of Product Leadership, exec MBA programs Previous Design Head, Kuliza Technologies Founder & Director, Deskala Research and Design & Consulting Designer @Motorola, Infosys Education M S in HCI Design , Indiana University Bloomington, USA B Des in Communication Design, IIT Guwahati, India Contact kshitiz@happyhorizons.in Twitter: @kshitiz LinkedIn: in.linkedin.com/in/kshitizanand/ Website: www.kshitizanand.com
  3. 3. WE LIVE IN A COMPLEX WORLD
  4. 4. SURROUNDED BY PRODUCTS
  5. 5. SURROUNDED BY UNUSABLE PRODUCTS
  6. 6. WITH INFORMATION OVERLOAD
  7. 7. WE ARE SPOILT FOR CHOICES
  8. 8. GOOD UX IS THE DIFFERENTIATOR
  9. 9. UX SPANS ACROSS PRODUCTS SYSTEMS SERVICES
  10. 10. What are some Products & Services you love WHY?
  11. 11. WE LOVE THINGS BECAUSE WE CONNECT WITH IT EMOTIONALLY
  12. 12. We’ve a lot more power in our tools
  13. 13. UX will get more challenging now!
  14. 14. TO HAVE A GOOD USER EXPERIENCE IS TO DELIGHT!
  15. 15. Delight = Features ? Avoid this popular misunderstanding
  16. 16. USERS ALWAYS HAVE A BIAS
  17. 17. Contour Bias : Users prefer more rounded, smoother edges products
  18. 18. SPEAK THE USER’s LANGUAGE
  19. 19. What users say could be different than what users do.
  20. 20. COLOURS DEFINE PRODUCT VALUES
  21. 21. The Red Dress effect
  22. 22. ANTICIPATE USER NEEDS
  23. 23. When iPads became popular as Teethers for babies
  24. 24. CLEAR PRODUCT LANGUAGE & LABELS
  25. 25. AVOID CONFUSING THE USER WITH MANY CHOICES
  26. 26. LOOK AT OVERALL UX AS A SUM OF SMALL EXPERIENCES
  27. 27. “The” experience An experience An experience An experience An experience An experience An experienceAn experience An experience
  28. 28. ALWAYS ASK HOW HAVE YOU IMPACTED USER BEHAVIOR
  29. 29. WHAT BRAND VALUE YOU STAND FOR
  30. 30. UX IS A LARGER THING
  31. 31. NOW REFLECT BACK ON THOSE PRODUCTS WE SAW WITH THESE UX ATTRIBUTES
  32. 32. ROBUSTNESS
  33. 33. EASY ADOPTION
  34. 34. ASPIRATION
  35. 35. USER BEHAVIOR
  36. 36. ERGONOMIC
  37. 37. PLAYFUL
  38. 38. ENGAGEMENT
  39. 39. DOING IT RIGHT
  40. 40. SIMPLICITY
  41. 41. USER NEEDS
  42. 42. JOY TO USE
  43. 43. CHALLENGING
  44. 44. EASY EXPLORE
  45. 45. LONG LASTING
  46. 46. LIFESTYLE
  47. 47. A GOOD STORY
  48. 48. MULTI SENSORY
  49. 49. STICKINESS
  50. 50. EASE OF USE
  51. 51. …and that is why, we love the products we love.
  52. 52. LET UX help you May the force of UX guide you in this quest. J
  53. 53. Organized by UNICOM Training & Seminars Pvt. Ltd. contact@unicomlearning.com www.unicomlearning.com www.kshitizanand.com THANK YOU Twitter: @kshitiz

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