1.
KSHITIZ ANAND
L’école de design Nantes Atlantique
@kshitiz
WHY WE LOVE
THE PRODUCTS
WE LOVE
17 April 2015, Delhi

2.
Presently
Dean & Director - India Operations at L'École de Design Nantes Atlantique
Founder & Principal Designer - Happy Horizons Consulting
Visiting Faculty – Institute of Product Leadership, exec MBA programs
Previous
Design Head, Kuliza Technologies
Founder & Director, Deskala Research and Design & Consulting
Designer @Motorola, Infosys
Education
M S in HCI Design , Indiana University Bloomington, USA
B Des in Communication Design, IIT Guwahati, India
Contact
kshitiz@happyhorizons.in
Twitter: @kshitiz
LinkedIn: in.linkedin.com/in/kshitizanand/
Website: www.kshitizanand.com

3.
WE LIVE
IN A
COMPLEX
WORLD

4.
SURROUNDED
BY
PRODUCTS

5.
SURROUNDED
BY
UNUSABLE
PRODUCTS

6.
WITH
INFORMATION
OVERLOAD

7.
WE ARE
SPOILT FOR
CHOICES

8.
GOOD UX
IS THE
DIFFERENTIATOR

9.
UX SPANS
ACROSS
PRODUCTS
SYSTEMS
SERVICES

10.
What are some
Products &
Services you love
WHY?

11.
WE LOVE THINGS
BECAUSE WE
CONNECT
WITH IT
EMOTIONALLY

12.
We’ve a lot more power in our tools

13.
UX will get more challenging now!

14.
TO HAVE A
GOOD
USER
EXPERIENCE IS
TO DELIGHT!

15.
Delight = Features ?
Avoid this popular misunderstanding

16.
USERS
ALWAYS
HAVE
A BIAS

17.
Contour Bias : Users prefer more rounded,
smoother edges products

18.
SPEAK THE
USER’s
LANGUAGE

19.
What users say could be different than what users do.

20.
COLOURS
DEFINE
PRODUCT
VALUES

21.
The Red Dress effect

22.
ANTICIPATE
USER
NEEDS

23.
When iPads became popular as Teethers for babies

24.
CLEAR
PRODUCT
LANGUAGE &
LABELS

25.
AVOID
CONFUSING
THE USER WITH
MANY CHOICES

26.
LOOK AT
OVERALL UX
AS A SUM OF
SMALL
EXPERIENCES

27.
“The”
experience
An
experience
An
experience
An
experience
An
experience
An
experience
An
experienceAn
experience
An
experience

28.
ALWAYS ASK
HOW HAVE YOU
IMPACTED
USER
BEHAVIOR

29.
WHAT
BRAND VALUE
YOU STAND
FOR

30.
UX IS A LARGER
THING

31.
NOW REFLECT
BACK ON THOSE
PRODUCTS WE SAW
WITH THESE
UX ATTRIBUTES

32.
ROBUSTNESS

33.
EASY ADOPTION

34.
ASPIRATION

35.
USER BEHAVIOR

36.
ERGONOMIC

37.
PLAYFUL

38.
ENGAGEMENT

39.
DOING IT RIGHT

40.
SIMPLICITY

41.
USER NEEDS

42.
JOY TO USE

43.
CHALLENGING

44.
EASY EXPLORE

45.
LONG LASTING

46.
LIFESTYLE

47.
A GOOD STORY

48.
MULTI SENSORY

49.
STICKINESS

50.
EASE OF USE

51.
…and that is why,
we love the
products we love.

52.
LET UX
help you
May the
force of UX
guide you
in this quest.
J

53.
Organized by
UNICOM Training & Seminars Pvt. Ltd.
contact@unicomlearning.com
www.unicomlearning.com
www.kshitizanand.com
THANK YOU
Twitter: @kshitiz