Once upon a time January 2011


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Once upon a time January 2011

  1. 1. Once Upon a Time…A Perspective on StorytellingKelly SchwagerSAP Global CommunicationsFebruary 2, 2011
  2. 2. Once Upon A Time…© SAP 2009 / Page 2
  3. 3. Great stories have the power to make things happen. We can tell stories that convey new information. We can tell stories that teach. We can tell stories that inspire. We can bring people together and spark conversation.© SAP 2009 / Page 3
  4. 4. Stories are everywhere.© SAP 2009 / Page 4
  5. 5. 0111001101110010101110010110000011001010111110100 0000110010101111101000000110010101110011100110111 001010111001011000001100101011111010000001100101 0111110100000011001010111001000000110010101110011 1001101110010101110010110000011001010111110blah01 blahblahblah10111001000000110010101110011100110111 0010101110010blahblah1100101011111010000001100101 0111110100000011001010111001000000110010101110011 100110111001010111001blahblahblah11111010000001100 101011111010000001100101011100100000011001010111 0011100110111001010111001blah00000011001010111001 11001101110010101110010110000011001blah0000001100 1010111001110011011100101011100101100000110011111 101000000110010101111101000000110010101110010000 001100101011100111001101110blahblahblahblahblahblah© SAP 2009 / Page 5
  6. 6. © SAP 2009 / Page 6
  7. 7. There are only six stories. We tell them over and over again.© SAP 2009 / Page 7
  8. 8. Story #1: THE JOURNEY “This is a story abouthow and why we went from There to Here, and where we’re going next.”
  9. 9. Story #2: THE CYCLE OF LIFE “This is a story about someone or something’s journeyexperiencing the inevitable—birth, life, death. By observing it we confront our dread and gain perspective and insight.”
  10. 10. Story #3: TRANSFORMATION“This is a story about someone who changed, and what they learned.”
  11. 11. Story #4: REDEMPTION“This is the story about how, through deeds and words,someone settles a debt and regains their good name.”
  12. 12. Story #5: LOVE/ALLIANCE “This is a story abouta Boy/Girl who meets a Boy/Girl.Their connection changes lives.”
  13. 13. Story #6: THE MORALITY TALE “This is a story about consequences,told with a strong bias and clear lesson.”
  14. 14. All of these stories can be told in business.© SAP 2009 / Page 14
  15. 15. Why tell stories?© SAP 2009 / Page 15
  16. 16. Stories can be told to INFORM.© SAP 2009 / Page 16
  17. 17. We can also tell stories that EDUCATE.© SAP 2009 / Page 17
  18. 18. There are times when we can use stories to INSPIRE.© SAP 2009 / Page 18
  19. 19. Finally, we can tell stories to CONNECT.© SAP 2009 / Page 19
  20. 20. What makes a great story great?© SAP 2009 / Page 20
  21. 21. A great story must be authentic and based on truth on multiple levels.© SAP 2009 / Page 21
  22. 22. True to the audience True to a higher ideal Great storytellers understand their The power of a great story is that it audience—what they care about and delivers a moral or lesson. The need to hear. They start where the emotional component of storytelling audience is and bring people along on allows it to be the vehicle that makes the journey. The audience members the moral stick. Your audience see themselves in the story, making it remembers their own experiences, and more meaningful and relevant. tune in to you and your message. True to the moment True to the teller The context in which you tell the story The best stories are told with strong is part of the experience. The story and integrity from the person telling it. how you tell it must connect to the Whether it’s the company or a specific situation. Consider the context when executive or you as a representative of you compose it. the company, the “teller” must make the story true to them if they expect the audience to respect its message.© SAP 2009 / Page 22
  23. 23. What are the components of a good story?© SAP 2009 / Page 23
  24. 24. Protagonist. Someone or something is the subject of every story.© SAP 2009 / Page 24
  25. 25. Event/Conflict. Something happens. It causes the character to think, act, or behave differently.© SAP 2009 / Page 25
  26. 26. Scene. The time and space within which a story takes place.© SAP 2009 / Page 26
  27. 27. Climax/Resolution. The conflict is dealt with. The character is changed in some way (an epiphany). A mystery is revealed.© SAP 2009 / Page 27
  28. 28. Where are we likely to get stuck telling stories?© SAP 2009 / Page 28
  29. 29. Audience. Losing our focus on who’s listening, and what they care about.© SAP 2009 / Page 29
  30. 30. Voice. What is the SAP voice?...What should it be today? What is YOUR voice?© SAP 2009 / Page 30
  31. 31. Medium. Presentation? Email? Video? Blog? ...None of the above?© SAP 2009 / Page 31
  32. 32. What if “The Wonderful Wizard of Oz” had been written… in PowerPoint?!?!© SAP 2009 / Page 32
  33. 33. The Wizard of Oz: - Tornado carries Dorothy to Oz - House lands on Wicked Witch of East - Dorothy meets Munchkins - Runs into Scarecrow, Tin Man, and Lion on way to Oz - Gets captured trying to steal broomstick from Wicked Witch of West - Gets rescued, kills witch - Wakes up back home© SAP 2009 / Page 33
  34. 34. Excerpt From “The Wonderful Wizard of Oz”… “The cyclone had set the house down in a country of marvelous beauty. While Dorothy stood looking eagerly at the strange and beautiful sights, she noticed coming toward her a group of the queerest people she had ever seen. They were not as big as the grown folk she had always been used to; but neither were they very small. Three were men and one a woman, and all were oddly dressed. The little old woman walked up to Dorothy and said in a sweet voice, ‘You are welcome, most noble sorceress, to the land of the Munchkins. We are so grateful to you for having killed the Wicked Witch of the East and for setting our people free from bondage.’ Dorothy looked and gave a little cry of fright. There, indeed, just under the corner of the house, two feet were sticking out, shod in silver shoes with pointed toes. ‘But who was she?’ asked Dorothy.”© SAP 2009 / Page 34
  35. 35. “Real” Real Time http://www.youtube.com/watch?v=Vo0Rmd8mous© SAP 2009 / Page 35 35 © SAP 2009 / Page
  36. 36. “Rediscovering SAP” - Timeline Project… .© SAP 2009 / Page 36
  37. 37. Timeline Project…© SAP 2009 / Page 37
  38. 38. Finding the story. It isn’t always about the technology.© SAP 2009 / Page 38
  39. 39. We are all storytellers.© SAP 2009 / Page 39
  40. 40. …And, they lived happily ever after.© SAP 2009 / Page 40