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Getting into the donor experience business means,
1) Every time a charity and donor interact, the donor learns something about the charity. But, do not mistake “learns” for dumping the kitchen sink of programmatic information on them. We are talking about donors learning something about the basic experience with you, the benefit they derive, the feeling they get, etc…
2) Depending upon what is learned from each experience; donors may alter their behavior in ways that affect their individual profitability.
3) Thus, by managing these experiences, charities can orchestrate more profitable relationships with their donors.
Donor experience management gathers and analyzes information on the interactions between charities and donors – at the individual donor level. This information is fed back to the charity in a self-calibrating system or set of processes that makes optimal use of every opportunity to influence donor behavior.
Donor experience management examines both the quality of the charity’s execution and the efficacy of the result. It is far more than just the binary world of “donated“ or “not donated.” It focuses on the individual donor experience, revealing the impact of the experience on behavior and accordingly indicating opportunities for improvement or reinforcement.
Getting into the donor experience business means,
1) Every time a charity and donor interact, the donor learns something about the charity. But, do not mistake “learns” for dumping the kitchen sink of programmatic information on them. We are talking about donors learning something about the basic experience with you, the benefit they derive, the feeling they get, etc…
2) Depending upon what is learned from each experience; donors may alter their behavior in ways that affect their individual profitability.
3) Thus, by managing these experiences, charities can orchestrate more profitable relationships with their donors.
Donor experience management gathers and analyzes information on the interactions between charities and donors – at the individual donor level. This information is fed back to the charity in a self-calibrating system or set of processes that makes optimal use of every opportunity to influence donor behavior.
Donor experience management examines both the quality of the charity’s execution and the efficacy of the result. It is far more than just the binary world of “donated“ or “not donated.” It focuses on the individual donor experience, revealing the impact of the experience on behavior and accordingly indicating opportunities for improvement or reinforcement.
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