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A PROVEN tool to improve acquisition by lowering the cost, increasing the net and getting you to rollout faster.
This patent pending survey process uses donor input to objectively and empirically help determine the direct mail elements and packages with the best chance of success.
• Reduce the number of test packages going in the mail by identifying most likely “winners” upfront.
• This reduces cost AND puts more spend/volume against the better performers, which increases net revenue and gets you to rollout faster
• As a side benefit, this tool allows you to test MORE options than you could ever afford with live-testing in a risk-free, low cost environment. This means more innovation and creativity with low risk and low cost.