What if we could register people interested in walking 30 minutes a day, and also help them in reaching their goals?

1. HOW COULD WE CREATE A
NATIONAL WALKING REGISTRY?
here’s one prototype.
Kelly Schmutte
Stanford University
11.11.12

2. Join
the
League
of
Walkers
Join
the
League
of
Walkers
do you want to walk for
30 minutes
every day?
JOIN THE
LEAGUE OF
WALKERS. start HERE.

3. Join
the
League
of
Walkers
Join
the
League
of
Walkers
THE LEAGUE OF WALKERS IS A NATIONAL REGISTRY OF
PEOPLE COMMITTED TO WALKING 30 MINUTES A DAY,
EVERY DAY.
WHO?
Anyone can join, whether you are just getting
started with walking, or are already a daily walker.
WHY?
When you fill out our digital postcard, we’ll post
your name on our site to show your pledge.
We’ll also send you a real postcard in the mail to
display at home or work.
And best of all, we’ll send you a nifty pendant to
lace on your shoes or watch. When you advance GO.
to the next level of walking, we’ll send you a new
pendant.

4. Join
the
League
of
Walkers
Join
the
League
of
Walkers
FILL OUT THIS POSTCARD AND WE’LL MAIL YOU A REAL
ONE.
I walk days a
week for 30 minutes.
I walk because…
name
address
city zip
SUBMIT.

5. WALKERS GET 2 THINGS IN THE
MAIL: POSTCARD + PENDANT.
After submitting their
information on
www.leagueofwalkers.com,
people get a postcard in the
mail to post on their fridge or
at work. This serves as a
reminder of their pledge and
also lets them publicly share
their commitment with
friends and family.

6. THE PENDANT DISPLAYS YOUR
PLEDGE.
People also receive a pendant along with
the postcard to loop on their shoelaces or
watch. This is a way to publicly identify as
being part of this walking registry, and
increases their sense of personal pride.
Like the coveted Tiffany's necklaces that
finishers of the Nike Women's Marathon
get, the pendants are like a badge of
honor.
The physical postcard and pendant also
act as a visible trigger to remind the
person to continue walking, too.

7. AS YOU WALK MORE OFTEN, YOU
EARN NEW PENDANTS.
When people reach a
new category of
walking, they get a new
color pendant, similar to
advancing in levels of
karate. This makes the
pendants even more
aspirational. BEGINNER ENTHUSIAST DEVOTEE CHAMPION
1x/wk 3x/wk 5x/wk 7x/wk