Marketing Lessons from Lunchbox

1. Lessons from Lunchbox
Satya Mahesh
www.LCDing.com

2. Office lunch hour a month ago…

3. 15 Days back…

4. …a week ago

5. Yesterday..

6. The Challenger
He…
Never read Kotler uncle
Does not understand Blue Ocean
Never heard of Omega Rules and Delta Moments

7. He just did..

8. PackagingDifferentiation
Rural cousin’s Dabba
Urban Uncle’s Hotpack

9. ServiceDifferentiation
“ ”
Hello Sir :-)
How is the food ?
any special needs today ?

10. QualityDifferentiation
Healthy & Bland
Rich, Variety & Spicy

11. CustomerExperienceDifferentiation
‘Envious’ Colleagues Happy Customers

12. PriceDifferentiation
So,

13. Debrief…

14. Yesterday.. my last
dabba

15. I still wonder…how he learned
Kotler uncle’s Mantra Jack Trout’s Sutra
Create, Communicate,
Deliver Value to Target
market at Profit
CCDVTP Marketing

16. Credits are due..
To “The Challenger” for the lessons
and also to the unknown artists and photographers of the images downloaded after a Google Search