Successfully reported this slideshow.

Lessons from Lunchbox

5

Share

Upcoming SlideShare
Thank u
Thank u
Loading in …3
×
1 of 16
1 of 16

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Lessons from Lunchbox

  1. 1. Lessons from Lunchbox Satya Mahesh www.LCDing.com
  2. 2. Office lunch hour a month ago…
  3. 3. 15 Days back…
  4. 4. …a week ago
  5. 5. Yesterday..
  6. 6. The Challenger He… Never read Kotler uncle Does not understand Blue Ocean Never heard of Omega Rules and Delta Moments
  7. 7. He just did..
  8. 8. PackagingDifferentiation Rural cousin’s Dabba Urban Uncle’s Hotpack
  9. 9. ServiceDifferentiation “ ” Hello Sir :-) How is the food ? any special needs today ?
  10. 10. QualityDifferentiation Healthy & Bland Rich, Variety & Spicy
  11. 11. CustomerExperienceDifferentiation ‘Envious’ Colleagues Happy Customers
  12. 12. PriceDifferentiation So,
  13. 13. Debrief…
  14. 14. Yesterday.. my last dabba
  15. 15. I still wonder…how he learned Kotler uncle’s Mantra Jack Trout’s Sutra Create, Communicate, Deliver Value to Target market at Profit CCDVTP Marketing
  16. 16. Credits are due.. To “The Challenger” for the lessons and also to the unknown artists and photographers of the images downloaded after a Google Search

×