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Next 20 mins… Equip MR with data Territory mapping Data to target doctors In scope : Only ethical Rx
The Good news is… No Data Data need to create data
to gain the right data,Survey Questionnaire Field Survey Data Validation Analysis Field realities Territories & Lists
Survey .. a Caution… Field Capabilities Market Realities
So called …Potential How many Customer On Patients Cases of Pain Doc 1 40 A Doc 2 35 B Doc 3 30 C Doc 4 25 D How many Customer On Rx Rxs of Brand Doc 1 5 D Doc 2 10 C Doc 3 15 B Doc 4 20 A Customer How Long ? On Total Tabs Doc 1 90 B Doc 2 60 A Doc 3 5 DWeightage is strategically decided and depends on Stage Doc 4 20 of product in Its life cycle C
Weighted Score on brand Gr.leversStrategic 40% 40% 20%Weightage How many How many StrategicCustomer How Long ? Score Cases of Pain Rxs of Brand Potential Doc 1 40 5 90 36 A Doc 2 35 10 60 30 B Doc 3 30 15 5 19 D Doc 4 25 20 20 22 C
Segmentation National Segmentation Or Territorial Segmentation Call Load: Call Per day x Number of working days In a Month or a Promo Cycle