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Pr Campaign Plan 1


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Pr Campaign Plan 1

  1. 2. <ul><li>Promote the Great American Smokeout: providing students with information on how to quit </li></ul><ul><li>Primary Target : SUNY Oswego students who are trying to quit Secondary Target : SUNY Oswego students who would like to help friends or family members quit </li></ul><ul><li>Based on information from a poll from LifeStyles, around 17% of SUNY Oswego students have smoked within the past 30 days. (out of 8,000 students on campus, about 1400 have smoked within the past 30 days) </li></ul><ul><li>It is important to help those students who need information on how to quit, but do not know where to go or what to do . </li></ul>
  2. 3. <ul><li>Our objectives will be to: </li></ul><ul><ul><li>Promote the Great American Smokeout </li></ul></ul><ul><ul><li>Raise awareness about quitting smoking </li></ul></ul><ul><ul><li>Provide information on: </li></ul></ul><ul><ul><ul><li>reasons to quit </li></ul></ul></ul><ul><ul><ul><li>what methods can be most effective </li></ul></ul></ul><ul><ul><ul><li>resources available to help someone wanting to quit </li></ul></ul></ul><ul><ul><li>Evaluate the success of the event </li></ul></ul>
  3. 4. <ul><li>This campaign will be targeting OSU students who: </li></ul><ul><ul><li>Are trying to quit smoking </li></ul></ul><ul><ul><li>Would like to help others try to quit </li></ul></ul><ul><ul><li>Would like to raise awareness about smoking </li></ul></ul><ul><ul><li>Are interested in information and resources on quitting smoking </li></ul></ul>
  4. 5. <ul><li>Promoting quitting smoking and awareness on smoking by taking part in the Great American Smokeout </li></ul><ul><li>-People will join the event, and knowledge on the subject will be increased </li></ul>
  5. 6. <ul><li>Create five 30-second media blitzes advertising the event </li></ul><ul><ul><li>This will help raise awareness, and let viewers know that more information will be given at the actual event </li></ul></ul><ul><li>Create an event on Facebook, inviting OSU students to attend the Great American Smokeout, and giving them resources to find information on the event </li></ul><ul><ul><li>This will promote the event on a popular social networking site, creating opportunity for more information to be dispersed to Facebook users </li></ul></ul><ul><li>Spread awareness of event by word of mouth to peers </li></ul><ul><ul><li>This will promote the event to people in a way that is more personal, and descriptive </li></ul></ul><ul><li>Set up an informational table on November 19 th to represent the Great American Smokeout to: </li></ul><ul><ul><li>Get smokers/students wanting to help smokers to sign pledges to quit/ help quit smoking </li></ul></ul><ul><ul><ul><li>Each student who signs a pledge gets a coupon for a free beverage on campus with the purchase of a turkey sandwich (a “cold turkey” reference), as well as be entered into a raffle for a free sweatshirt </li></ul></ul></ul><ul><ul><li>Hand out cards and flyers with information directing students to resources (possibly free) to help the quitting process </li></ul></ul>
  6. 7. <ul><li>Secure time slot to promote event in the Campus Center on November 19 th by November 10 th </li></ul><ul><li>Create cards and flyers to hand out containing websites with information on resources to help quit by: November 11 th </li></ul><ul><li>Contact Auxiliary Services to donate coupons for the quitting “cold turkey” concept and obtain raffled sweatshirt by: November 15 th </li></ul><ul><li>Create five 30-second media blitzes advertising the event by: November 16th </li></ul><ul><li>Put together an informational table in the Campus Center on November 19 th (Day of Great American Smokeout) from 11am-3pm </li></ul><ul><ul><li>Conduct informal interviews to obtain information about the success of the event by: November 20th </li></ul></ul><ul><ul><li>Evaluate effectiveness of event, including information and statistics from interviews and the number of people who attended the event by: December 1 st </li></ul></ul><ul><ul><li>Put together all final materials from the campaign including research, event planning, and evaluation materials by: December 11 th </li></ul></ul>
  7. 8. <ul><li>F or this campaign there is no budget needed, however there are some resources that will be used provided to us without cost: </li></ul><ul><ul><li>Recording resources for the media blitzes </li></ul></ul><ul><ul><li>Materials for all of the information which will be handed out at the event </li></ul></ul><ul><ul><li>Coupons for “cold turkey” concept at the event </li></ul></ul><ul><ul><li>Sweatshirt that will be raffled at event </li></ul></ul><ul><ul><li>Materials for pledges to be signed on November 19th </li></ul></ul>
  8. 9. <ul><li>After the event on November 19 th , we will begin to collect data from the event, as well as conduct interviews with OSU students to evaluate the successfulness of the event </li></ul><ul><li>We will want to find out: </li></ul><ul><ul><li>Did the event help anyone quit smoking? </li></ul></ul><ul><ul><li>Was the event a good source of information? </li></ul></ul><ul><ul><li>How many people attended the event, and signed a pledge? </li></ul></ul><ul><ul><li>Did the Facebook event, word of mouth, etc. advertising the event contribute to attendance? </li></ul></ul>