Change is inevitable when you run an agency... but you can prepare by making your agency more resilient. Follow Karl's tips to be ready for both expected and unexpected changes in our industry. This presentation received a 100% audience satisfaction score at Content Marketing World 2018. Learn more at https://sakasandcompany.com/

1. Agency Change is Inevitable
How to Become More Resilient
Karl Sakas
Consultant & Coach, Sakas & Company
@KarlSakas
@ K a r l S a k a s • # C M W o r l d

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Follow along with the
4-page handout:
bit.ly/cmw2018tips

3. Ready to connect with like-
minded people? Sit as follows:
?
Mixed or
Undecided
I’ll NEVER sell
my agency
I WANT to sell
my agency

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Today is about
building resiliency,
not about specific
trends

5. Expected
vs.
Unexpected

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Growth Style
Services Model
Role
Specialization

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"People need to
be reminded
more often than
they need to be
instructed."
Samuel Johnson,
(1709-1784)

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Agency Growth Style3

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Lifestyle (LS) vs. Equity (EQ)?

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Lifestyle:
• Moderate growth
• Solid profits
• Get paid now

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Equity:
• Fast growth
• Max valuation
• Future payout

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Undecided
or
In the Middle

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Step #3 of 10: Choose your agency’s Growth Style

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EXERCISE:
GROWTH
STYLE &
WHY YOU
CHOSE IT

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Services Model4

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Step #4 of 10: Choose your Services Model

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Role Specialization6

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Role Specialties
Role Specialties (EQ vs. LS)① Account Management (AM) = happy clients
② Project Management (PM) = smooth work
③ Subject Matter Expert (SME) = bill lots of work
④ Support = help the billable people

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Step #6 of 10: Define your level of Role Specialization

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Step #6 of 10: Define your level of Role Specialization

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Lifestyle (LS) vs. Equity (EQ)?

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Growth Style
Services Model
Role
Specialization

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Get full 10-step Workbook:
Go to
cmwtips.com