Twitter for
Journalist
     s
    in 140 slides or less

   by @OCReggie http://twitter.com/ocreggie
The Orange County Reg...
What it isn't
•A marketing tool
•A complaint list
•Just an automated feed
•A way to meet page view goals
•Private
What it is
quot;Getting itquot;
For journalists
•Find story ideas
•Find sources
•Find experts
•Solicit to interested parties
•Vet ideas
•Talk with readers...
Success stories
•@ColonelTribune
•@rsylvester
•@ricksanchezcnn
•@newsguy777
•@grobbins
•Elections
Set goals
•Find x story ideas in first month
•Find x sources by second month
•Find x experts by first month
•Get x replies...
Twitter.com
Account settings
Basic tweet
Reply to a tweet
Re-tweet
Tweet with link
Eavesdrop
•search.twitter.com
(keyword, location)
•twemes.com
•tweetscan.com
•twist.flaptor.com
Find people to follow
•your friends
•search.twitter.com
•crazybob.org/twubble
•twitter.grader.com
•twitterholic.com
•mytwe...
Publicize
•Blog sidebar
•E-mail signature
•Phone
•Facebook
Measure success
•Did you find x story ideas?
•Did you find x sources?
•Did you find x experts?
•Did you get x replies to s...
Not working?
  STOP IT!
Twitter for journalists
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Twitter for journalists

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A "Twitter 101" outline created at The Orange County Register. Meant to used as an outline while presenting. Not intended to stand alone, better as a take-away after an in-person presentation.

Published in: Technology, News & Politics
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Twitter for journalists

  1. 1. Twitter for Journalist s in 140 slides or less by @OCReggie http://twitter.com/ocreggie The Orange County Register http://ocregister.com
  2. 2. What it isn't •A marketing tool •A complaint list •Just an automated feed •A way to meet page view goals •Private
  3. 3. What it is
  4. 4. quot;Getting itquot;
  5. 5. For journalists •Find story ideas •Find sources •Find experts •Solicit to interested parties •Vet ideas •Talk with readers •Share content (his, hers and ours)
  6. 6. Success stories •@ColonelTribune •@rsylvester •@ricksanchezcnn •@newsguy777 •@grobbins •Elections
  7. 7. Set goals •Find x story ideas in first month •Find x sources by second month •Find x experts by first month •Get x replies to solicits •Join x conversations •Share x links
  8. 8. Twitter.com
  9. 9. Account settings
  10. 10. Basic tweet
  11. 11. Reply to a tweet
  12. 12. Re-tweet
  13. 13. Tweet with link
  14. 14. Eavesdrop •search.twitter.com (keyword, location) •twemes.com •tweetscan.com •twist.flaptor.com
  15. 15. Find people to follow •your friends •search.twitter.com •crazybob.org/twubble •twitter.grader.com •twitterholic.com •mytweeple.com
  16. 16. Publicize •Blog sidebar •E-mail signature •Phone •Facebook
  17. 17. Measure success •Did you find x story ideas? •Did you find x sources? •Did you find x experts? •Did you get x replies to solicits? •Did you join in x conversations? •Did you share x links?
  18. 18. Not working? STOP IT!

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