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GetBadges
Lean Startup by Example
Justyna Wojtczak
Krzysztof Hasiński
What is…
What is GetBadges?
What is GetBadges?
• 2014 - Badges for OpenSource tools
• 2015 - Gamification for programmers
• 2015 - Gamification Platform...
What is Lean Startup?
What is Lean Startup?
A temporary organization formed to search
for a repeatable and scalable business model.
What is Lean Startup?
Lean Startup
So you’re a startup
GetBadges v0
• Badges
• Redmine + GitLab (Espeo’s infrastructure)
• Leaderboard
Fat startup
GetBadges v0
• Started at a hackathon…6 months to deliver
• Aimed at friends
• No market validation
Lean Canvas
• Looks for problem/solution
• Not focused on customer segments
• …or money flow
GetBadges v0
• Solves no real problem
• Has no real customers
• Not an MVP (no value)
GetBadges + Lean Canvas
• Done waaaaay too late
• Shows potential problem/solution fits
• Extracts unique value (game algor...
Experiments and Pivoting
• Experiment one - go around CEOs of software
houses and find what problems do they have
• Result ...
Experiments and Pivoting
• Experiment two - go around devs of software
houses and find what problems do they have
• Result ...
Experiments and Pivoting
• Experiment three - will somebody pay for our
product?
• Result one - yes, but not for very long...
Experiments and Pivoting
• Experiment four - can we get more software
houses onboard?
• Result four - no, software houses ...
Experiments and Pivoting
• Experiment five - can we upsell or lower the
churn?
• Result five - no, the game is not long enou...
GetBadges
• We’re not a poster child of lean startup
• But it helped us a lot
• When in doubt do this:
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GetBadges - Lean Startup - Agile Poznań

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GetBadges presentation for Agile Poznań meeting 5.12.2016

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GetBadges - Lean Startup - Agile Poznań

  1. 1. GetBadges Lean Startup by Example Justyna Wojtczak Krzysztof Hasiński
  2. 2. What is…
  3. 3. What is GetBadges?
  4. 4. What is GetBadges? • 2014 - Badges for OpenSource tools • 2015 - Gamification for programmers • 2015 - Gamification Platform for IT teams • 2016 - Game for IT Teams • 2016 - Motivation platform for teams • 2017 - ?
  5. 5. What is Lean Startup?
  6. 6. What is Lean Startup? A temporary organization formed to search for a repeatable and scalable business model.
  7. 7. What is Lean Startup?
  8. 8. Lean Startup
  9. 9. So you’re a startup
  10. 10. GetBadges v0 • Badges • Redmine + GitLab (Espeo’s infrastructure) • Leaderboard
  11. 11. Fat startup
  12. 12. GetBadges v0 • Started at a hackathon…6 months to deliver • Aimed at friends • No market validation
  13. 13. Lean Canvas • Looks for problem/solution • Not focused on customer segments • …or money flow
  14. 14. GetBadges v0 • Solves no real problem • Has no real customers • Not an MVP (no value)
  15. 15. GetBadges + Lean Canvas • Done waaaaay too late • Shows potential problem/solution fits • Extracts unique value (game algorithm, integrations)
  16. 16. Experiments and Pivoting • Experiment one - go around CEOs of software houses and find what problems do they have • Result one - no problems at all, they’re doing great • Lesson learnt - software houses are liars • Pivot - none, ask developers
  17. 17. Experiments and Pivoting • Experiment two - go around devs of software houses and find what problems do they have • Result one - boring projects, problems with cooperation • Lesson learnt - a simple game can make their work more enjoyable…for a week or so • Pivot - prepare some predefined badges and arrange them into a game (with progress)
  18. 18. Experiments and Pivoting • Experiment three - will somebody pay for our product? • Result one - yes, but not for very long • Lesson learnt - improve longevity, next time implement payments sooner • Pivot - none, it works
  19. 19. Experiments and Pivoting • Experiment four - can we get more software houses onboard? • Result four - no, software houses are too tricky • Lesson learnt - change customer profile • Pivot - target product based companies
  20. 20. Experiments and Pivoting • Experiment five - can we upsell or lower the churn? • Result five - no, the game is not long enough • Lesson learnt - if you want to make a game have a game designer • Pivot - implement a game instead of just badges
  21. 21. GetBadges • We’re not a poster child of lean startup • But it helped us a lot • When in doubt do this:

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