Using social media (and networking) to land a job


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Created for Algonquin College advertising students

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  • As students it seems like you exist in a microcosm—like what you do in school doesn’t matter, like everything will change when you graduate and enter “real life” Well guess what, it *is* real life, and if you haven’t already started publicly building your career—then you need to go out and do it!
  • In the eyes of most employers, all students are pretty much equal. While it definitely helps to win awards or scholarships, volunteer in your community and do extra-curricular activities, the reality is many employers may overlook these or simply not place value in them. When employers are scanning resumes
  • I speak to a lot of students and it’s not
  • If you want to get the best job –first you have to *be* the best, then you can use social media to show it off. Social media doesn’t
  • You may have noticed that when you start typing in Google, it now has predictive results and pulls up common used search terms… While I definitely think it’s freaky to know people are out there searching me on Google—I’m glad I do know it’s going on…
  • Now first, I’m lucky that I don’t have a terribly common name, and don’t share a name with anyone who’s really popular on the Internet. I can tell you right now, if your name is Justin Bieber or
  • As a general rule, don’t talk about where you’re interviewing, who you are speaking with unless you have explicit permission. There’s a lot you can do online, but some things are better left offline.
  • Another Facebook faux pas: you may have forgotten you accepted your boss as a friend! In general Facebook has really weird privacy rules and the scary thing is they switch them
  • Using social media (and networking) to land a job

    1. 1. Using social media (and networking) to find a job<br />Presented by:<br />Kelly Rusk, <br />Thornley Fallis<br />
    2. 2. Why am I here?<br />Have never found a job using Workopolis, Monster, classified ads.<br />Currently have an awesome job—and they came to me! <br />
    3. 3. School…it’s still Real Life!<br />
    4. 4. Student Life…<br />To most employers… you’re all equal…<br />
    5. 5. Student Life…<br />With debt piling up and the excitement of moving on, students are anxious to land a job…<br />BUT… how will you ensure you land a dream job? <br />
    6. 6. You *Can* Stand out…<br />
    7. 7. Fact:<br />Over 50% of employers use social networking sites to research candidates.<br />(in your industry, it’s probably closer to 100%)<br />Pro-tip:<br />
    8. 8. They will Google You…<br />
    9. 9. You can Control What they find*<br />*eventually<br />
    10. 10. Networking<br />The more you do, the easier it is. <br />Online & Offline<br />It really, really, really is all about who you know!! (AND who knows YOU!)<br />
    11. 11. Building your network<br /> Join Professional Associations (IABC Ottawa) <br />Take advantage of free or low-cost events:<br />Third Tuesday, Social Media Breakfast, Case Study Jam, <br />Find groups on<br />Follow up! Send a quick email, LinkedIn invite or direct message.<br />Pro-tip:<br />Try going alone<br />
    12. 12. Social Media Etiquette <br />
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Be Discreet<br />@theconnor tweeted:<br />"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."<br />
    19. 19.
    20. 20. Facebook Fail<br />Pro-tip:<br />Just DON’T post negatively about work!<br />
    21. 21. Is this “Personal Branding”?<br />If you think of a brand as how others will perceive you… then YES. <br />But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!<br />Pro-tip:<br />Whatever you do, don’t call yourself an expert!<br />
    22. 22. Questions?<br />
    23. 23. Kelly<br />