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Using social media (and networking) to land a job

Created for Algonquin College advertising students

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Using social media (and networking) to land a job

  1. 1. Using social media (and networking) to find a job<br />Presented by:<br />Kelly Rusk, <br />Thornley Fallis<br />
  2. 2. Why am I here?<br />Have never found a job using Workopolis, Monster, classified ads.<br />Currently have an awesome job—and they came to me! <br />
  3. 3. School…it’s still Real Life!<br />
  4. 4. Student Life…<br />To most employers… you’re all equal…<br />
  5. 5. Student Life…<br />With debt piling up and the excitement of moving on, students are anxious to land a job…<br />BUT… how will you ensure you land a dream job? <br />
  6. 6. You *Can* Stand out…<br />
  7. 7. Fact:<br />Over 50% of employers use social networking sites to research candidates.<br />(in your industry, it’s probably closer to 100%)<br />Pro-tip:<br />
  8. 8. They will Google You…<br />
  9. 9. You can Control What they find*<br />*eventually<br />
  10. 10. Networking<br />The more you do, the easier it is. <br />Online & Offline<br />It really, really, really is all about who you know!! (AND who knows YOU!)<br />
  11. 11. Building your network<br /> Join Professional Associations (IABC Ottawa) <br />Take advantage of free or low-cost events:<br />Third Tuesday, Social Media Breakfast, Case Study Jam, <br />Find groups on Meetup.com<br />Follow up! Send a quick email, LinkedIn invite or direct message.<br />Pro-tip:<br />Try going alone<br />
  12. 12. Social Media Etiquette <br />
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  18. 18. Be Discreet<br />@theconnor tweeted:<br />"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."<br />
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  20. 20. Facebook Fail<br />Pro-tip:<br />Just DON’T post negatively about work!<br />
  21. 21. Is this “Personal Branding”?<br />If you think of a brand as how others will perceive you… then YES. <br />But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!<br />Pro-tip:<br />Whatever you do, don’t call yourself an expert!<br />
  22. 22. Questions?<br />
  23. 23. Kelly Ruskrusk@thornleyfallis.cakellyrusk.com@krusk<br />

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