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Professional Networking


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A presentation for the BIT program at Carleton University. Part of an Advanced Topics class. It covers how to network (both offline and online) for career success.

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Professional Networking

  1. 1. Professional Networking Kelly Rusk Manager, Marketing & Communities MediaMiser (not as painful as you might think!)
  2. 2. Uploaded on April 7, 2009 by rkostin There's more to Networking...
  3. 3. My Story <ul><li>Took the PR program </li></ul><ul><li>Importance of Networking was drilled in us... </li></ul>But I hated it!!!!
  4. 4. I found a way that worked for me!
  5. 5. Why? <ul><li>Connections make the world go round: </li></ul><ul><li>Career Advancements </li></ul><ul><li>Future business opportunities </li></ul><ul><li>Freelance and contract work... </li></ul><ul><li>You are building long-term relationships that pay off in the future </li></ul><ul><li>Basically it's about building a strong foundation for a successful career -- No matter what you do! </li></ul>
  6. 6. You don't have to be a 'schmoozer' <ul><li>Some people are natural talkers, who know how to “work a crowd”... </li></ul><ul><li>It's OK if you're not... In fact, it could better! </li></ul>Image:
  7. 7. It's more than handshakes and small talk. <ul><li>Get your name out there: </li></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><li>Informational interviews </li></ul></ul><ul><ul><li>Get online </li></ul></ul><ul><li>It's great when people know about you before they've actually met you! </li></ul>
  8. 8. Forget “how can you help me?” <ul><li>Think “How can I help you?” </li></ul><ul><li>The best way to get others to help you is to help others first. </li></ul><ul><ul><li>More like 'Pay it forward' than 'you owe me one' </li></ul></ul>Photo:
  9. 9. Get started... <ul><li>Set goals and objectives </li></ul><ul><ul><li>Short term and long term </li></ul></ul><ul><li>Build out your current network </li></ul><ul><ul><li>Friends, family, coworkers, other students, etc. </li></ul></ul><ul><li>Find out about relevant events </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Professional Associations (OCRI, IABC) </li></ul></ul><ul><ul><li>Informal Communities (StartupOttawa, Democamp) </li></ul></ul>
  10. 10. Be prepared <ul><li>Create an elevator speech </li></ul><ul><ul><li>About 20 words that describes who you are and what you do. </li></ul></ul><ul><li>Invest in business cards </li></ul><ul><ul><li> Cheap, but great quality cards,& you design your own! </li></ul></ul><ul><li>Don't go alone – but don't get stuck </li></ul>
  11. 11. Event Etiquette <ul><li>Dress Appropriately </li></ul><ul><li>Be courteous and polite </li></ul><ul><li>Have a drink if you must... but no more! </li></ul><ul><li>Remember your manners </li></ul><ul><li>... “You have two ears and one mouth, use accordingly!” </li></ul>
  12. 12. Go the extra mile <ul><li>Twitter: Networking tool extraordinaire! </li></ul><ul><ul><li>Find people you'd like to meet & follow on Twitter </li></ul></ul><ul><ul><li>Find out common interests, engage online if you like. </li></ul></ul><ul><ul><li>Join the conversation online and bring it offline. </li></ul></ul>
  13. 14. After an event <ul><li>Email follow up when necessary </li></ul><ul><li>Good connections </li></ul><ul><ul><li>LinkedIn invite or email </li></ul></ul><ul><ul><li>When contacting, reference where you met them and/or what you talked about </li></ul></ul><ul><ul><li>Subscribe to people's blogs or follow on Twitter to maintain relationship </li></ul></ul>
  14. 15. Lather, rinse, repeat! <ul><li>Networking takes practice! </li></ul><ul><li>The more you do, the better you get. </li></ul><ul><li>Just because you landed a job, doesn't mean you should stop! You never know when you'll need your own network. </li></ul>
  15. 16. Let's connect! <ul><li>Kelly Rusk </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>