Know and grow your audience

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Being a successful communicator hinges on knowing your audience. By becoming familiar with a few basic research tools--Web analysis, focus groups, surveys, demographic and psychographic information--you can better understand and expand your audience.

Presented at the 2008 Garden Writers Association annual symposium.

Published in: Education
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Know and grow your audience

  1. 1. Know and Grow Your Audience!
  2. 2. Start with a plan
  3. 3. Know Your Audience
  4. 4. Get Personal!
  5. 5. Site Analysis
  6. 6. Audience Analysis
  7. 7. Resource: US Census QuickFacts
  8. 8. Resource: Echo Media
  9. 9. Resource: Gardening TrendsResearch
  10. 10. One-on-One Interviews How can I help?
  11. 11. Focus Groups
  12. 12. Personal Observation
  13. 13. Feedback
  14. 14. Crunching Numbers
  15. 15. Web: It’s all about measurement
  16. 16. Web Analytics
  17. 17. Surveys
  18. 18. Head Counts
  19. 19. Dig In!
  20. 20. Word-of-Mouth Marketing
  21. 21. Grow your audience with newmedia
  22. 22. Photo Sharing
  23. 23. Video Sharing
  24. 24. Video Sharing
  25. 25. Social Networks
  26. 26. Blogging
  27. 27. Successful Blogging
  28. 28. Embrace the Slugs
  29. 29. Contests & Swaps
  30. 30. Microblogging
  31. 31. Blog Communities
  32. 32. Make Your Ideas Bloom
  33. 33. PR & Publicity Press release about the launch Promotion Advertising Log on to the show site Full page ad in for a chance to win aSouthern Living magazine fertilizer sample IDEA Southern Gardening TV Show Direct Marketing Event Marketing Flyers delivered in mail VIP premiere to zip code that show of the show is airing in New Media Blog chronicling show taping, travels, plant questions from viewers
  34. 34. As you move forward, don’t forgetto
  35. 35. Contact Us

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