Kris Decoodt
VP Marketing
#VOKALerendNetwerk
Social Media
After the Hype
#me
One powerful tool to manage all your
social media activity.
From monitoring & analytics to engagement,
Engagor has you cov...
#the social break-up
On YouTube
A new era, a new
customer
1. The consumer is the product
#engagement
A new era, a new
customer
2. Sceptical of brands
Concerned about privacy
#insights
A new era, a new
customer
3. Instant information gratification
#relevance
Digital Darwinism
The evolution of consumer
behavior when society &
technology evolve faster
than your ability to adapt.
Be agile
1. Be real-time & truly engaged
#engagement
Be customer-centric
2. Be insightful & where the customer is
#insights
Learn to earn
Focus on unique, relevant content
#relevance
#stages of social adoption
https://www.gartner.com/doc/2604215/stages-
social-media-adoption-crm
(redacted)
#implementing social
- WHO is your (social) audience?
- WHAT are your objectives?
- HOW will you get there?
- What is your...
Gather valuable insights on the performance of your social profiles
#Engagor: Insights
Where are people talking about your brand?
#Engagor: Insights
Influencers: who’s most influential with what they say
about your brand or competitors
#Engagor: Insights
Top photos that are being shared about your brand
#Engagor: Insights
Discover top conversations and compare amount of buzz
amongst your competitors
#Engagor: Insights
Keep track of everything said about your brand online and
interact with your custmers on all your social profiles at once
...
# Final thoughts
Be Engaged Be Insightful Be Relevant
Kris Decoodt
kris@engagor.com
@krrisis
linkedin.com/in/krisdecoodt
Voka Lerend Netwerk: Social After The Hype
Voka Lerend Netwerk: Social After The Hype
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Voka Lerend Netwerk: Social After The Hype

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Engagor Presentation for #VokaLerendNetwerk - Externe Communicatie & Public Affairs

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Voka Lerend Netwerk: Social After The Hype

  1. 1. Kris Decoodt VP Marketing #VOKALerendNetwerk Social Media After the Hype
  2. 2. #me
  3. 3. One powerful tool to manage all your social media activity. From monitoring & analytics to engagement, Engagor has you covered.
  4. 4. #the social break-up On YouTube
  5. 5. A new era, a new customer 1. The consumer is the product #engagement
  6. 6. A new era, a new customer 2. Sceptical of brands Concerned about privacy #insights
  7. 7. A new era, a new customer 3. Instant information gratification #relevance
  8. 8. Digital Darwinism The evolution of consumer behavior when society & technology evolve faster than your ability to adapt.
  9. 9. Be agile 1. Be real-time & truly engaged #engagement
  10. 10. Be customer-centric 2. Be insightful & where the customer is #insights
  11. 11. Learn to earn Focus on unique, relevant content #relevance
  12. 12. #stages of social adoption https://www.gartner.com/doc/2604215/stages- social-media-adoption-crm (redacted)
  13. 13. #implementing social - WHO is your (social) audience? - WHAT are your objectives? - HOW will you get there? - What is your planning/roadmap - What are the roles & responsibilities - Who are your ambassadors ànd influencers (int+ext) - What is your content strategy? - Which channels to use - What tools will you use? -
  14. 14. Gather valuable insights on the performance of your social profiles #Engagor: Insights
  15. 15. Where are people talking about your brand? #Engagor: Insights
  16. 16. Influencers: who’s most influential with what they say about your brand or competitors #Engagor: Insights
  17. 17. Top photos that are being shared about your brand #Engagor: Insights
  18. 18. Discover top conversations and compare amount of buzz amongst your competitors #Engagor: Insights
  19. 19. Keep track of everything said about your brand online and interact with your custmers on all your social profiles at once #Engagor: Engagement
  20. 20. # Final thoughts Be Engaged Be Insightful Be Relevant
  21. 21. Kris Decoodt kris@engagor.com @krrisis linkedin.com/in/krisdecoodt

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