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#me
#myjob
#you
#why?
#why?
#what?
WW +1 billion on socialBelgium #context
#goodstrategy
P         People            Define your audience(s)  O         Objectives            Decide what you want to accomplish  S...
1. Who is your audience?   2. What are their demographics, psychographics, needs and wants?   3. What are their social med...
#people (1)
Creators#people (1)
Conversationalists#people (1)
Critics#people (1)
Collectors#people (1)
Joiners#people (1)
Spectators#people (1)
#people (1)
1. What will you achieve?    2. How will you measure success?    3. Which category of objective:        Listening?        ...
a) Listening (Research)    b) Talking (Marketing)    c) Energizing (Sales/Marketing)    d) Supporting (Help/Support)    e)...
1. What does success look like?    2. Who will you involve (internally, externally)?    3. What roadblocks need to be over...
1. What technologies will be needed?    2. What are the core functions or features?    3. What skills do you need to learn...
#peopletalk
#authenticity
#content
#notforfree
#usetheforce
#nofixall
#inspire
www.slidehare.net/krrisis#Be What’s Next 
ResourcesInspiration*:    BVLG social media monitor LINK    Insites / Conversation Manager LINK    Clo Willaerts – Convers...
Lessius Hogeschool Pitch
Lessius Hogeschool Pitch
Lessius Hogeschool Pitch
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Lessius Hogeschool Pitch

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Social Media Strategy for companies, to help Lessius students with the preparation of a Pitch

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Lessius Hogeschool Pitch

  1. 1. #me
  2. 2. #myjob
  3. 3. #you
  4. 4. #why?
  5. 5. #why?
  6. 6. #what?
  7. 7. WW +1 billion on socialBelgium #context
  8. 8. #goodstrategy
  9. 9. P People Define your audience(s) O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T Technology & Tactics Decide which social technologies to use#approach
  10. 10. 1. Who is your audience? 2. What are their demographics, psychographics, needs and wants? 3. What are their social media behaviors? 4. What is their relationship to brand?#people (1)
  11. 11. #people (1)
  12. 12. Creators#people (1)
  13. 13. Conversationalists#people (1)
  14. 14. Critics#people (1)
  15. 15. Collectors#people (1)
  16. 16. Joiners#people (1)
  17. 17. Spectators#people (1)
  18. 18. #people (1)
  19. 19. 1. What will you achieve? 2. How will you measure success? 3. Which category of objective: Listening? Talking? Supporting? Energizing? Embracing?#objectives (2)
  20. 20. a) Listening (Research) b) Talking (Marketing) c) Energizing (Sales/Marketing) d) Supporting (Help/Support) e) Embracing (Development)#objectives (2)
  21. 21. 1. What does success look like? 2. Who will you involve (internally, externally)? 3. What roadblocks need to be overcome (internally, externally)? 4. What resources are needed? 5. How will you measure your efforts?#strategy (3)
  22. 22. 1. What technologies will be needed? 2. What are the core functions or features? 3. What skills do you need to learn? 4. What are the risks? 5. What are the associated costs (fixed/soft/ongoing)?#tactics/technology (4)
  23. 23. #peopletalk
  24. 24. #authenticity
  25. 25. #content
  26. 26. #notforfree
  27. 27. #usetheforce
  28. 28. #nofixall
  29. 29. #inspire
  30. 30. www.slidehare.net/krrisis#Be What’s Next 
  31. 31. ResourcesInspiration*: BVLG social media monitor LINK Insites / Conversation Manager LINK Clo Willaerts – Conversity Model LINK Social Media tools - Bert van Wassenhove LINK Eloqua social media probook - LINK B2N emerging social trends B2B LINK Getting your company ready LINK Forrester POST LINK Getty LINK *’Talent imitates, genius steals’ ;-)

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