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Instagram – Mehr als nur schöne Bilder (@surfinthewaves / Lars Kroll)

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Das Instagram mehr als "nur" schöne Bilder ist zeigt diese Präsentation. Belegt wird dies mit allgemeinen Daten der Mediennutzung (speziell bei Jugendlichen), welche den Trend der Mobile- / sich verschiebenden Mediennutzung verdeutlichen. Außerdem gibt es Toolempfehlungen und Best Practice Beispielen von Mercedes-Benz, Oreo und Ikea.

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Instagram – Mehr als nur schöne Bilder (@surfinthewaves / Lars Kroll)

  1. 1. INSTAGRAM – MEHR ALS ‘NUR’ SCHÖNE BILDER Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute
  2. 2. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  3. 3. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  4. 4. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  5. 5. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  6. 6. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  7. 7. NUTZUNGSVERHALTEN Quelle: BITKOM Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute - Kinder & Jugend 3.0 Studie
  8. 8. NUTZUNGSVERHALTEN Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute Quelle: JIM 2014
  9. 9. NUTZUNGSVERHALTEN Lars Kroll, Projektmanager Online & Social Media, SocialMedia Institute Quelle: JIM 2014
  10. 10. HOW TO START • Profilbild hochladen • Beschreibung á la Twitter einfügen • Homepage- / weiteres Social Network verlinken • Bilder hochladen • Für Unternehmensprofile • Ziele definieren • Strategie entwickeln (Bildsprache, Filter, Hashtags, ..)
  11. 11. HASHTAGS #ThrowbackThursday #TBT
  12. 12. HASHTAGS #Clouds #Sky
  13. 13. HASHTAGS #Urlaub
  14. 14. HASHTAGS • Weitere oft genutzte Hashtags • #Follow4Follow • #Like4Like • #Food • #IgersStuttgart • #Stuttgart
  15. 15. TOOLS / APPS • Bildbearbeitung • Snapseed • Afterlight • Aftertext • ColorThief • Pic Jointer
  16. 16. TOOLS / APPS • Analyse / Monitoring • Socialight.io • Tagboard • Iconosquare • Webstagram • Hootsuite
  17. 17. TOOLS / APPS • Timed Posting • ScheduGram • Latergramme • Instapult • Hootsuite • TakeOff
  18. 18. BEST PRACTICE Mercedes-Benz – Build your own GLA
  19. 19. BEST PRACTICE OREO – How To’s / Ideas
  20. 20. BEST PRACTICE IKEA – PS 2014
  21. 21. “Die beste Kamera ist immer die, die du bei dir hast.” Lars Kroll / @surfintheswaves / www.lars-kroll.me

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