Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Journalism October 2015

975 views

Published on

Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.

Published in: Education
  • High paying jobs on Facebook? $25 per hour, start immediately ▲▲▲ https://tinyurl.com/rbrfd6j
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to Grip Her Attention - Unlock Her Legs ◆◆◆ http://ishbv.com/unlockher/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn a 6-Figure Side-Income Online... Signup for the free training HERE ♥♥♥ https://tinyurl.com/y3ylrovq
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Mobile Journalism October 2015

  1. 1. mo.krochmal@gmail.com Mobile Multimedia Journalism Baruch College, CUNY Oct. 7, 2015 Mo Krochmal mo.krochmal@gmail.com @krochmal
  2. 2. mo.krochmal@gmail.com Mobile Multimedia Journalism Goals  Introduce you to the emerging world of mobile journalism  Provide you with a toolkit for storytelling to help you build a portfolio of meaningful reporting
  3. 3. mo.krochmal@gmail.com Mobile Multimedia Journalism How we use our phones PollEv.com/radlion217 https://www.polleverywhere.com/multiple_choice
  4. 4. mo.krochmal@gmail.com Mobile Multimedia Journalism Right now, mobile likely won't get you a job in journalism. . . But, mobile skills may make a difference between you getting the job and someone else getting it.
  5. 5. mo.krochmal@gmail.com Mobile Multimedia Journalism HistoryHistory
  6. 6. mo.krochmal@gmail.com Mobile Multimedia Journalism Feb. 17, 2004
  7. 7. mo.krochmal@gmail.com Mobile Multimedia Journalism November 22, 2010
  8. 8. mo.krochmal@gmail.com Mobile Multimedia Journalism tevxt
  9. 9. mo.krochmal@gmail.com Mobile Multimedia Journalism Aug. 20, 2009 Jeremy Jojola, KOB-TV Albuquerque Went live from his iPhone using the Qik.com application https://twitter.com/jeremyjojola
  10. 10. mo.krochmal@gmail.com Mobile Multimedia Journalism TrendsTrends
  11. 11. mo.krochmal@gmail.com Mobile Multimedia Journalism Ownership trends Source: Pew Internet
  12. 12. mo.krochmal@gmail.com Mobile Multimedia Journalism Mobile Growth
  13. 13. mo.krochmal@gmail.com Go Ahead, Phone it in! Mobile Penetration  6.587B subscriptions globally (SIM cards, multiple devices), 345M U.S.  1.87B subscriptions 3G/4G (26.6 percent, 2014) Audience  91 percent of U.S. population has mobile subscription, 287M 3G/4G Source: Mobiforge
  14. 14. mo.krochmal@gmail.com Devices As of January 2014:  90% of American adults have a cellphone  58% of American adults have a smartphone  32% of American adults own an e-reader  42% of American adults own a tablet computer
  15. 15. mo.krochmal@gmail.com TV Truck in Your Hand “Me time” Dominates Mobile Use http://www.adweek.com/socialtimes/mobile-infographic/480663?red=at
  16. 16. mo.krochmal@gmail.com TV Truck in Your Hand People are using mobile devices for:  Self-expression – doing hobbies and interests (1%)  Discovery – seeking news and information (4%)  Preparation – preparing for activities, travel (7%)  Accomplishing – managing health, finances (11%)  Shopping – seeking products, services (12%)  Socializing – interacting with others (19%)  Me time – relaxation or entertainment (46%)
  17. 17. mo.krochmal@gmail.com TV Truck in Your Hand http://www.thevideoink.com/news/iab-finds-35-us-adults-use-smartconnected-tvs-last-year/#.VTW4lyHBzRY
  18. 18. mo.krochmal@gmail.com Mobile Multimedia Journalism Mobile FirstMobile First
  19. 19. mo.krochmal@gmail.com Mobile Multimedia Journalism Mobile first?  Think mobile before doing reporting  Content focused for mobile  Short alone is not the final answer  Interactive  Entire organization thinks mobile  Social is mobile
  20. 20. mo.krochmal@gmail.com Mobile Multimedia Journalism Mobile web Drive-by, drop-in audience. Home page is not as critical as people go to stories. What is the small unit to create a story – a picture, a video, a graphic, a tweet, a status? Mobile apps Loyalty. Apps require a certain commitment, overcoming hurdles to download. While they are there, give them something else, such as personalization, alerts.
  21. 21. mo.krochmal@gmail.com Mobile Multimedia Journalism
  22. 22. mo.krochmal@gmail.com Mobile Multimedia Journalism AppsApps
  23. 23. mo.krochmal@gmail.com Mobile Multimedia Journalism
  24. 24. mo.krochmal@gmail.com Mobile Multimedia Journalism Via FlurryAnalytics
  25. 25. mo.krochmal@gmail.com Mobile Multimedia Journalism Forrester via MarketingLand
  26. 26. mo.krochmal@gmail.com Mobile Multimedia Journalism
  27. 27. mo.krochmal@gmail.com Mobile Multimedia Journalism Need MoreNeed More Video!Video!
  28. 28. mo.krochmal@gmail.com Mobile Multimedia Journalism  People watching more video on devices  Expensive to produce at the high end  Higher advertising revenues available  Mobile video storytelling just beginning  Tools are becoming widely available  Make a reel. Be creative.
  29. 29. mo.krochmal@gmail.com Mobile Multimedia Journalism Reporting Don't be this guy!
  30. 30. mo.krochmal@gmail.com Mobile Multimedia Journalism PlatformsPlatforms
  31. 31. mo.krochmal@gmail.com Mobile Multimedia Journalism Video PlatformsVideo Platforms
  32. 32. mo.krochmal@gmail.com Mobile Multimedia Journalism Social Media PlatformsSocial Media Platforms
  33. 33. mo.krochmal@gmail.com Mobile Multimedia Journalism Media PlatformsMedia Platforms http://www.slideshare.net/eMarketerInc/emarketer-webinar-best-practices-in-digital-video-advertising
  34. 34. mo.krochmal@gmail.com Mobile Multimedia Journalism AudioAudio
  35. 35. mo.krochmal@gmail.com Mobile Multimedia Journalism Podcasts Debuted in October, 2014 Reinvigorated the podcast form
  36. 36. mo.krochmal@gmail.com Mobile Multimedia Journalism Podcasts Debuted in October, 2014 Reinvigorated the podcast form Other popular podcasts include TED Radio Hour, The Nerdist It takes commitment, consistency and great content You can do it with your phone Platforms: SoundCloud, Blogtalkradio Shortform: AudioBoo http://lifehacker.com/how-to-start-your-own-podcast-1709798447
  37. 37. mo.krochmal@gmail.com Mobile Multimedia Journalism Audio  The subject's voice complements photos.  Interviewing subjects leads to picture opportunities.  Adds detail to captions or a full text story, increasing the chance of getting published.  People are searching on the text associated with media.  Audio communicates information beyond via images or text such as emotion, humor, pauses or breaks in their voice, or the ambient sound that transports you to a location.  Audio provides the narrative spine necessary for linear broadcast and the Web. http://mediastorm.com/train/resources/gathering-audio/1
  38. 38. mo.krochmal@gmail.com Mobile Multimedia Journalism Writing for audio  must be clear  must be for the ear (to be heard, not read)  short words  short sentences, one idea or fact per sentence  simple sentence structure  Subject > Verb > Predicate > Period  pronounceable words  use of contractions  casual but not informal  efficient – make every word count, write in active voice http://www.jem200.com/lecture-notes/audio-journalism-1-writing-for-sound/
  39. 39. mo.krochmal@gmail.com Mobile Multimedia Journalism Mark your script  underline for emphasis,  insert vertical lines for pauses,  arrows for vocal inflections
  40. 40. mo.krochmal@gmail.com Mobile Multimedia Journalism
  41. 41. mo.krochmal@gmail.com Mobile Multimedia Journalism Types of Sound  Interview clips  Voice-overs  Natural sounds  Ambient sounds Want to know more? http://www.newsu.org/courses/telling-stories-sound
  42. 42. mo.krochmal@gmail.com Mobile Multimedia Journalism WritingWriting
  43. 43. mo.krochmal@gmail.com Mobile Multimedia Journalism “I have made this longer than usual because I have not had time to make it shorter.” Blaise Pascal
  44. 44. mo.krochmal@gmail.com Mobile Multimedia Journalism No. 1 Rule Be concise, but not necessarily short. Tighten, tighten, tighten
  45. 45. mo.krochmal@gmail.com Mobile Multimedia Journalism Short, strong headlines
  46. 46. mo.krochmal@gmail.com Mobile Multimedia Journalism Go with your strongest content first. Inverted pyramid, plus!
  47. 47. mo.krochmal@gmail.com Mobile Multimedia Journalism Use images with everything
  48. 48. mo.krochmal@gmail.com Mobile Multimedia Journalism Practice
  49. 49. mo.krochmal@gmail.com Mobile Multimedia Journalism Cards Circa Pinterest Twitter
  50. 50. mo.krochmal@gmail.com Mobile Multimedia Journalism Short, chunks
  51. 51. mo.krochmal@gmail.com Mobile Multimedia Journalism Practice
  52. 52. mo.krochmal@gmail.com Mobile Multimedia Journalism Writing for Radio The International Standardization Organization, which is composed of acoustics experts, today opened its annual convention. The convention is meeting in Geneva, Switzerland. Delegates from 51 countries are attending the convention, which will continue through Sunday. An annual report issued by the organization warned that noise levels in the world are rising by one decibel a year. If the increase continues, the report warned, "everyone living in cities could be stone deaf by the year 2020." The report also said that long-term exposure to a noise level of 100 decibels can cause deafness, yet a riveting gun reaches a level of 130 decibels and a jet aircraft 150.
  53. 53. mo.krochmal@gmail.com Mobile Multimedia Journalism Doing Interviews  Find a good subject (chat with them first)  Be prepared  What are you trying to accomplish?  Make them comfortable  Start slow, and easy  Mimic body language Ask them to spell their name, age, job  Always be live, don't stop recording  Open ended questions  Be quiet  Get them to reflect: How did that feel?  Ask them if you forgot to ask anything http://www.sparkminute.com/2011/11/07/30-tips-on-how-to-interview-like-a-journalist/
  54. 54. mo.krochmal@gmail.com Mobile Multimedia Journalism Audio Interviews  Find a quiet place for interviews.  Always wear headphones. Check your levels.  Record 30 seconds of room tone for easier editing.  Place microphone a few inches below or to side of mouth to avoid “plosives.”  Get name, age, hometown, and occupation.  Encourage subject to answer in complete sentences. Ask people to repeat themselves if necessary.  Be silent. Don’t say “uh huhh.” Maintain eye contact.  At end of interview, ask, “What else should I know?”  Record ambient sound effects. Identify the sound into your microphone before recording it.  Don’t stop recording.
  55. 55. mo.krochmal@gmail.com TV Truck in Your Hand The DeviceThe Device
  56. 56. mo.krochmal@gmail.com Go Ahead, Phone it in! Know how your phone works
  57. 57. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs
  58. 58. mo.krochmal@gmail.com Go Ahead, Phone it in! Go Kit
  59. 59. mo.krochmal@gmail.com Mobile Multimedia Journalism
  60. 60. mo.krochmal@gmail.com Mobile Multimedia Journalism Practice
  61. 61. mo.krochmal@gmail.com Mobile Multimedia Journalism Ethics  Do not reconstitute the truth.  Be judicious in your use of music and special sound effects.  Use photographic and editing special effects sparingly and carefully.  Apply the same careful editing ethics standards to your teases, promotions and headlines that you do for your news stories. http://www.rtdna.org/content/guidelines_for_ethical_video_and_audio_editing#.VXZNC89VhBc
  62. 62. mo.krochmal@gmail.com Mobile Multimedia Journalism StillsStills
  63. 63. mo.krochmal@gmail.com Mobile Multimedia Journalism Stills  Shoot more than you need. Get closer.  Compose using the rule of thirds. Shoot horizontally.  Shoot wide, medium, close-up and extreme close-ups.  Shoot details (eyes, hands and personal items).  Compose clean portraits of sources.
  64. 64. mo.krochmal@gmail.com Mobile Multimedia Journalism Shot Sequences Cover shot – Brings the reader into story. Establishing shot – wide, environmental Detail shot – closer Closing shot – a picture that stays with the reader
  65. 65. mo.krochmal@gmail.com Mobile Multimedia Journalism Shot types  Newsworthy – one frame to tell a news story  Emotional – capturing an emotion  Intimate – capturing emotions between two people  Unusual – the photographer's eye The Phoblographer http://www.thephoblographer.com/2010/02/17/the-beginner%E2%80%99s-guide-to-photojournalism/#.VXWc1s9V
  66. 66. mo.krochmal@gmail.com Mobile Multimedia Journalism Captions are critical  What is the thought communicated by the photo?  Short sentence that sums up what you see.  Give more information  Don't state the obvious  Don't use caption-ese  Pick a style – complete sentences, headlinese.  Standalone, or part of package  Cut and paste names. Double check spelling, facts  Write what you know http://www.theslot.com/captions.html
  67. 67. mo.krochmal@gmail.com Mobile Photography Awards
  68. 68. mo.krochmal@gmail.com Mobile Multimedia Journalism VideoVideo
  69. 69. mo.krochmal@gmail.com Mobile Multimedia Journalism  50 per cent of people drop off halfway through every video  If you don’t engage in the first 10 seconds, your video will fail No exact rules for length, but be concise and edit ruthlessly.
  70. 70. mo.krochmal@gmail.com Mobile Multimedia Journalism Video Interviews  When possible, use a tripod.  Use microphone and headphones. Check your sound levels.  Set white balance for each location.  Pay attention to head and nose room in composition. The subject should not look directly into the camera; they should look into frame, not out of it.  If you are not using additional lights, make sure sun or main light source is over your shoulder.
  71. 71. mo.krochmal@gmail.com Mobile Multimedia Journalism B-roll  Shoot a variety of shots and angles.  Shoot in sequences. The five-shot rule is a good guide.  Hold each shot for 10-15 seconds.  Avoid pans or zooms.  Let action move across frame rather than moving with it.  Shoot an opening and closing shot.
  72. 72. mo.krochmal@gmail.com Mobile Multimedia Journalism  Opening shot  Wide shot  Money shot  Medium  Extreme  Closing shot
  73. 73. mo.krochmal@gmail.com Mobile Multimedia Journalism CamerasCameras
  74. 74. mo.krochmal@gmail.com Mobile Multimedia Journalism Q: What's the best camera? A: The one that's with you. Your phone is always with you. Master it as a reporting tool and you will be ahead of the pack. How? Practice, practice, practice.
  75. 75. mo.krochmal@gmail.com Mobile Multimedia Journalism SmartphonesSmartphones • iPhoneiPhone • AndroidAndroid • MSFT/NokiaMSFT/Nokia • BlackberryBlackberry Feature (flip) phoneFeature (flip) phone TabletsTablets What to get?
  76. 76. mo.krochmal@gmail.com Mobile Multimedia Journalism Pro TipPro Tip
  77. 77. mo.krochmal@gmail.com 180 Degree Rule Keep on one side of the axis for every shot. Two cameras: Shoot over each person's shoulder One camera: Shoot over interviewer's shoulder, Then shoot questions, camera facing interviewer, include reaction shots. Backcuts, noddies.
  78. 78. mo.krochmal@gmail.com Mobile Multimedia Journalism AppsApps
  79. 79. mo.krochmal@gmail.com Go Ahead, Phone it in!  Primary Apps
  80. 80. mo.krochmal@gmail.com Go Ahead, Phone it in!  Sound, Storytelling
  81. 81. mo.krochmal@gmail.com Go Ahead, Phone it in!  Photos, video editing tools
  82. 82. mo.krochmal@gmail.com Go Ahead, Phone it in!  Live Streaming Mobile Video
  83. 83. mo.krochmal@gmail.com Go Ahead, Phone it in!  Fresh Out of the App Store
  84. 84. mo.krochmal@gmail.com To Test Stre.am app
  85. 85. TV Truck in Your Hand Best for desktop  Livestream/Ustream/YouTube Connect  Google Hangouts Best for mobile  Mobile->Social: Bambuser  Collaborative->Vyclone  Instant audience->Meerkat, Periscope
  86. 86. TV Truck in Your Hand  Use built-in phone app for video  Edit with Splice, export to camera roll  Import to SocialCam  Distribute to Twitter, Facebook, YouTube
  87. 87. TV Truck in Your Hand  IFTTT (recipes)  Photography – ProHDR, VSCOcam, ToonCamera, PS Express, Facetune  Gifography – Cinemagram, Echogram
  88. 88. mo.krochmal@gmail.com Mobile Multimedia Journalism MobileMobile == SocialSocial
  89. 89. mo.krochmal@gmail.com Mobile Multimedia Journalism The Big Nine of social media are:  Facebook  YouTube  Google Plus  Soundcloud  Twitter  LinkedIn Instagram Pinterest Tumblr
  90. 90. mo.krochmal@gmail.com Most Instagrammed city Most liked color Fortune 500 Top 100 brands Top Brand Mobile Multimedia Journalism New York Blue 24 percent 43 percent Victoria's Secret
  91. 91. mo.krochmal@gmail.com Mobile Multimedia Journalism  35 million selfies posted though Oct. 17; New York is No. 2.  A 38 percent increase in likes for Instagrams with faces in them.
  92. 92. mo.krochmal@gmail.com Mobile Multimedia Journalism  Pinterest  Snapchat  Viber – voice  What’sApp  Quora  Google Plus  Slideshare/Prezi  Sulia  Empire Avenue  Flipboard  Vine Foursquare/Swarm Hootsuite Tweetdeck Foodspotting ForTalent.com SoundCloud.com Niche.co Livestream Ustream SocialCam
  93. 93. TV Truck in Your Hand
  94. 94. mo.krochmal@gmail.com Mobile Multimedia Journalism https://steller.co/s/4cV2PxwKMJj http://knightcunyjinterns15.tumblr.com/post/1246
  95. 95. TV Truck in Your Hand Skills you need:  Non-linear video editing  Operate a broadcast quality camera  Write and communicate clearly  Digital media  Attitude Avid, FCP, Premiere, Quantel Panasonic, Sony, Hitachi, Canon and JVC are the main ones. Also DSLR are on the rise. Streaming media, content management systems, Photoshop, social media and analytics, HTML Yes, I can http://www.workinentertainment.com/blog/five-skills-you-need-to-master-for-television-jobs/
  96. 96. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs
  97. 97. TV Truck in Your Hand Virtual Reality – Google CardboardVirtual Reality – Google Cardboard
  98. 98. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs
  99. 99. TV Truck in Your Hand CollabraCam Live 6-camera editing!
  100. 100. TV Truck in Your Hand
  101. 101. TV Truck in Your Hand
  102. 102. TV Truck in Your Hand
  103. 103. TV Truck in Your Hand Share on a network  Create a network on a MacBook Pro  click on Wi-Fi in the menu bar,  go down to “Create Network…”, rename
  104. 104. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs
  105. 105. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs
  106. 106. mo.krochmal@gmail.com Mobile Multimedia Journalism Jobs

×