Visual Literacy

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Tutorial on importance of visual literacy skills

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  • Hi, I’m Kate Brigham, and I’m an Interactive Designer here at CAST. I’m here to talk about literacy - which might seem a bit odd But, we’ll get back to that in a second…
  • Visual Literacy

    1. 1. Literacy Kate Brigham Senior Interactive Designer August 4, 2005
    2. 2. What does a designer do?
    3. 3. Why am I talking to you about literacy?
    4. 4. What is Literacy?
    5. 5. My job requires me to be visually literate
    6. 6. Producers vs. Consumers
    7. 7. color choice image selection scale juxtaposition Elements of Visual Literacy (but not an exhaustive list by any means!) * * * *
    8. 8. Color Choice Color is an element with strong ties to our emotions Depending on the context, it can have symbolic, associative, or evocative meanings
    9. 9. Color Choice symbolic associative evocative
    10. 10. Image Selection Photographs vs. Illustrations Images can have representational, symbolic, and provocative meanings
    11. 11. Image Selection representational symbolic provocative
    12. 12. Image Selection confuse
    13. 13. Image Selection clarify confuse
    14. 14. Scale Scale is often used to indicate the importance of something It can also be used to clarify our understanding of the size of objects
    15. 15. Juxtaposition Placing visual elements side by side to stimulate an interaction It can be done with images, or with text and image
    16. 16. Juxtaposition
    17. 17. Juxtaposition
    18. 19. Show prototype
    19. 22. Final Thoughts

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