What do you want to buy?Kristian Luoma, VP Product - Wantlet, @kluoma, email@example.com 17th May, 2011 - Stockholm
Wantlet Ltd.Founded 2007, funded in 2009Wantlet.com launched in SXSW2011Headquartered in Oulu, FinlandBranch offices in Helsinki and NewYork, USATeam of 13 consisting of ex-Nokia,ex-MTV Networks, ex-Sony, etc.employees.
desirable! Ads are annoying.. when displayed in the right context.
“Social Commerce” .. is anything and everything during shopping lifecycle that uses friends’ relayed trust to drive commerce.Inspiration Decision Buying Remorse “Shopping Lifecycle”
Inspiration Decision Buying Remorse Product 38% Ratings and Questions Reviews bookmarking and Answers 20% 30% Co-shopping Shopping Wishlists and & Browsing Sharing history 37%Retailers considering to use in 2010.Mainstream by 2013.
Friends fromFacebook & Twitter. People nearby. Ronny knows: Cheapest at Leicester Square! Tim says: We will rock you was good! ”John wants to buy Hockey Game John wants to go to a theater show in tickets near Bratislava” London Brands,Experts. publishers, retail. James says: I loved the opening night for “we will rock you”. Just now, a great deal! I wonder if Brad is still playing in the crew?
Friends from Facebook & People nearby. Twitter.By sharing Wants inWantlet, you’ll be ”John wants to buy Hockey Game tickets near Bratislava”connected to thosewho can help youout when buying! Brands, publishers, Experts. retail.
We trust Friends more than anything! Advertisement Experts Friends 33% 90% 59%http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
1. Ads as info 2. Connect through Wants3. Friends trust, familiar face
Want, then get advice & deals1. Sign-up with 2. Write or Find Facebook what you want 3. Share to Facebook/Twitter, get answers and recommendations from friends, experts + great deals 4. Wants saved in your shopping lists
Want, then get advice & deals1. Sign-up with Wishlists and 2. Write or Find Product Facebook Sharing what you want bookmarking Questions 3. Share to Facebook/Twitter, get answers and recommendations and Answers from friends, experts + great deals 4. Wants saved in your shopping lists Inspiration Decision Buying Remorse “Shopping Lifecycle”
2009, SOCIAL GAMES > 600 Millions revenue 2009, known for “FarmVille”, “CityVille” (22 million users in 2 weeks) zynga foursquare2010, SOCIAL ? 2011, SOCIALLOCATIONWon SCVNGR and Gowalla in 2010 facebook SHOPPINGLocation Check-in Race Who will win it?
Idea? How? Future? Graphs Blend: Social + 1. Facebook Login Taste + Interest = New Cafè. 2. Want / List Simpler life for all, 3. Recommend / Share especially for retailers. 4. Comment / get deals 1. Ads as info 2. Connect through Wants3. Friends trust, familiar face