Wantlet: Social Shopping (Stockholm 2011)

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My preso at Social Shopping forum in Stockholm in May 2011.

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Wantlet: Social Shopping (Stockholm 2011)

  1. 1. What do you want to buy?Kristian Luoma, VP Product - Wantlet, @kluoma, kristian@wantlet.com 17th May, 2011 - Stockholm
  2. 2. Wantlet Ltd.Founded 2007, funded in 2009Wantlet.com launched in SXSW2011Headquartered in Oulu, FinlandBranch offices in Helsinki and NewYork, USATeam of 13 consisting of ex-Nokia,ex-MTV Networks, ex-Sony, etc.employees.
  3. 3. Idea?
  4. 4. Ads are annoying
  5. 5. desirable!Ads are annoying
  6. 6. desirable! Ads are annoying.. when displayed in the right context.
  7. 7. “Social Commerce” .. is anything and everything during shopping lifecycle that uses friends’ relayed trust to drive commerce.Inspiration Decision Buying Remorse “Shopping Lifecycle”
  8. 8. Inspiration Decision Buying Remorse Product 38% Ratings and Questions Reviews bookmarking and Answers 20% 30% Co-shopping Shopping Wishlists and & Browsing Sharing history 37%Retailers considering to use in 2010.Mainstream by 2013.
  9. 9. Our Mission: Solve the“Shopping Planning” Problem.Inspiration Decision Buying Remorse “Shopping Lifecycle”
  10. 10. Friends fromFacebook & Twitter. People nearby. Ronny knows: Cheapest at Leicester Square! Tim says: We will rock you was good! ”John wants to buy Hockey Game John wants to go to a theater show in tickets near Bratislava” London Brands,Experts. publishers, retail. James says: I loved the opening night for “we will rock you”. Just now, a great deal! I wonder if Brad is still playing in the crew?
  11. 11. Friends from Facebook & People nearby. Twitter.By sharing Wants inWantlet, you’ll be ”John wants to buy Hockey Game tickets near Bratislava”connected to thosewho can help youout when buying! Brands, publishers, Experts. retail.
  12. 12. Our brainsreact to friendsdifferently
  13. 13. We trust Friends more than anything! Advertisement Experts Friends 33% 90% 59%http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  14. 14. 1. Ads as info 2. Connect through Wants3. Friends trust, familiar face
  15. 15. How?
  16. 16. Want, then get advice & deals1. Sign-up with 2. Write or Find Facebook what you want 3. Share to Facebook/Twitter, get answers and recommendations from friends, experts + great deals 4. Wants saved in your shopping lists
  17. 17. Want, then get advice & deals1. Sign-up with Wishlists and 2. Write or Find Product Facebook Sharing what you want bookmarking Questions 3. Share to Facebook/Twitter, get answers and recommendations and Answers from friends, experts + great deals 4. Wants saved in your shopping lists Inspiration Decision Buying Remorse “Shopping Lifecycle”
  18. 18. On mobile as well
  19. 19. Helping decide: Which one would you recommend?
  20. 20. White-label solution for retailers and brands Product Sharing toCustomizable Social Facebook, Twitter Wish List solution Re-targeting tools
  21. 21. Case: Toronto Fashion Week by LG
  22. 22. “Eight SXSW start-ups that AdAge can love ”“Wantlet Helps Consumers get Recos and Second Opinions on What They Want ”
  23. 23. Future?
  24. 24. For consumer?
  25. 25. Perfect blend:Social Graph +Taste Graph +Interest Graph = Imagine Coffee Table Talk, but Digital.
  26. 26. 2009, SOCIAL GAMES > 600 Millions revenue 2009, known for “FarmVille”, “CityVille” (22 million users in 2 weeks) zynga foursquare2010, SOCIAL ? 2011, SOCIALLOCATIONWon SCVNGR and Gowalla in 2010 facebook SHOPPINGLocation Check-in Race Who will win it?
  27. 27. For advertiser?
  28. 28. Ad in wrong context is NoiseAvg. CTR FB Banners Google 0.05% 0.1-0.2% 0.5-1%
  29. 29. Ad served as information context is ... Information!Avg. CTR FB Banners Google 0.05% 0.1-0.2% 0.5-1% 8%
  30. 30. It’ll be simpler and more effective(target people who want your product) is “-targeting “I sell th
  31. 31. Summary
  32. 32. Idea? How? Future? Graphs Blend: Social + 1. Facebook Login Taste + Interest = New Cafè. 2. Want / List Simpler life for all, 3. Recommend / Share especially for retailers. 4. Comment / get deals 1. Ads as info 2. Connect through Wants3. Friends trust, familiar face
  33. 33. Thanks!

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