“Ravintola ei ole enää ainoa paikkakumppanin löytymiseen. Esimerkiksisosiaalinen media on tullut tähänkilpailuun mukaan. “ http://www.hs.ﬁ/kotimaa/artikkeli/Helsingin+y%C3%B6kerhot+vaikeuksissa+kolmesta+syyst%C3%A4/1135265980739
2009, SOCIAL GAMES > 600 Millions revenue 2009, known for “FarmVille”, “CityVille” (22 million users in 2 weeks) zynga foursquare2010, SOCIAL ? 2011, SOCIALLOCATIONWon SCVNGR and Gowalla in 2010 facebook SHOPPINGLocation Check-in Race Who will win it?
Inspiration Decision Buying Remorse Product 38% Ratings and Questions bookmarking Reviews and Answers 20% > Co-shopping 30% Wishlists and Shopping & Browsing history Sharing 37%Retailers considering to use in 2010.Mainstream by 2013.
30 $ Billion Market, .... by 2015. Impacting each step of the value chain!www.booz.com/media/uploads/BaC-Turning_Like_to_Buy.pdf
“Eight SXSW start-ups that AdAge can love ”“ Wantlet Helps Consumers get Recos and Second Opinions on What They Want ”
Want, then get advice & deals1. Sign-up with 2. Write or Find Facebook what you want 3. Share to Facebook/Twitter, get answers and recommendations from friends, experts + great deals 4. Wants saved in your shopping lists