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From Idea to BusinessKristian Luoma,Head of Product, CasCard/Wantlet@kluoma
Building Products:Idea to Business
Product ManagementIdea                        Business
Building A-Team       Product ManagementIdea                                                            Business          ...
#1                     ED                   RN               L EA       TI’VEW HA                      No marketing budget...
What is a   great product?
“Perfect products are at the rightthing, right time, right place .. and              right way.”                          ...
“Perfect products are at the right thing, right time, right place .. andWHAT            WHEN             WHERE            ...
WHY  WHERE                   WHENAll 6W’s need to be figured out     for perfect products!                          HOW MU...
WHY WHERE                  WHENUsually, an “Idea” is only 1W                         HOW MUCH            HOWWHAT
WHY WHERE                 WHENAct of Product Managementexpands the answer to cover        other W’s too   HOW MUCH        ...
#2                      ED                    RN                L EA         I’VE       TW HAGreat Products are like Fish
FFun & Useful  (What?)
IInnovate by Simplifying        (How?)
SSoulful(Why?)
H Here & Now(When, Where?)
FISH   Ok, but why?FISH   Ok, it’s simpler, but why?                                                 Like 3D T            ...
Yet, Never Forget: For Who?     (not everyone loves Fish)                                                          uct.   ...
#3                      ED                    RN                L EA         I’VE       TW HA                  Is it Fish?...
#4                      ED                    RN                L EA         I’VE       TW HA        To get results, keep ...
#5                      ED                    RN                L EA         I’VE       TW HA                Value by wher...
#6                      ED                    RN                L EA         I’VE       TW HA  Start with Sushi  (not meat...
#7                      ED                    RN                L EA         I’VE       TW HA   “If I can see a little fur...
RY   MASUMWhat I’ve Learnt?
Great Products Rule Great Products are like Fish       WHAT IS FISH? NET PROMOTER SCORETo get results, keep trying it.  Va...
Recommended Reading  For Building Great ProductsHOW    WHAT    WHAT   HOW    WHO   WHATWHY    HOW     HOW    WHEN         ...
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#4 ED RN L EA Making Products

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#4 ED RN L EA I’VE TW HA To get results, keep trying it.

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