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The power of online activism

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The power of online activism

  1. 1. Social media is like a raging river, and governments can either move with it or be toppled by it The Power of Online Activism
  2. 2. Numbers Speak! <ul><li>India has has 100 million active internet users. 5.6 million are on twitter and 17 million on Facebook. So, if your organization has online presence, it proves to be a great tool to spread awareness about your work, help find volunteers and also raise donations. </li></ul>
  3. 3. It’s Free! Free! Free! <ul><li>Facebook and Twitter pages and blogs are free and easy to create/manage </li></ul>
  4. 4. Let’s Facebook <ul><li>I guess a lot of people here would be using Facebook to interact with their friends. It doesn’t take a lot of effort to set up a Facebook page for your organization. To create a Facebook page just follow these easy steps: </li></ul><ul><li>Click here- http://www.facebook.com/help/#!/pages/create.php </li></ul><ul><li>Choose the organization tab and fill in some basic info like your company name and topic and your page is created! </li></ul><ul><li>You can then fill in the details to tell everyone about the organization. Send suggestions to all your friends and like the page. Update your page just once the day with new info, pictures etc. It shouldn’t take more than 15 minutes to do so. </li></ul><ul><li>You will surprised to see the growth of your page over time. </li></ul>
  5. 5. The Twitverse <ul><li>Twitter can be used to target a lot of Indian celebs (who care about your cause). You can tag them in your tweets and they might retweet your tweet to their followers. This can help you in getting more people on board with us. </li></ul><ul><li>For example Shabana Azmi who was associated with Ngo, Goonj lent her support to their campaign Ek Jodi Kapda. She tweeted a lot about the campaign and it was all over twitter. Other celebs on twitter also tweeted about it and so did their followers. </li></ul><ul><li>Here’s a database of Indian celebs on twitter- http://www.tweetsdekho.com/indian-celebrities-on-twitter </li></ul>
  6. 6. Battle it out Online! <ul><li>  </li></ul><ul><li>Another online tool at your disposal is creating Online Petitions . www.Change.org allows you to send petitions to a target. </li></ul><ul><li>Here is an example of a petition targeted at PM of India and other ministries for achieving justice for tigress killed in Bhandavgarh. You can see how many people have signed it. All you need to do is just fill in your details and the email automatically gets delivered to PM’s email address when you sign it. </li></ul><ul><li> http://www.change.org/petitions/justice_for_tigress_killed_in_bhandavgarh_and_her_cubs_in_india </li></ul><ul><li>Online petitions are effective too! Recently, Lipton Tea decided to end animal testing after it received more than 40,000 emails from people all over the world. </li></ul>
  7. 7. Can’t manage a Website? Give blog a chance! <ul><li>If your organization doesn’t have the funds and resources to manage its own website you can go for a blog instead. You can easily create a blog with your gmail account  for your organization here: www.blogger.com </li></ul><ul><li>You can choose the layout of your blog, post videos, pictures, write articles, share your blog on social networking sites and monitor the comments as well </li></ul>

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