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Morning Keynote presentation at the annual Wisconsin Learning Assistance Network (WLAN) Conference, 2013.
As professionals working in higher education learning centers, we don't always think about our departments and services as being part of an overall identity. Through strategic marketing and communication in-person, print, and online, learning centers can create a consistent image for their centers while increasing student traffic and awareness. This presentation provides five steps to implementing a marketing plan on your campus, a discussion of the benefits, and a case study of the Carroll University Learning Commons.