Using Twitter Effectively


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Presentation given at Greater Twin Cities United Way to colleagues on how to use Twitter effectively. This presentation includes the basics of setting up an account and how to use Twitter - and tips and tools that can make Twitter easier. Given by Kristin Gast and Mary Bjorneby.

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  • You don’t have to tweet to get value from Twitter – you have access to the voices and information surrounding what interests you.Some people never tweet, they simply use Twitter as a way to get the latest information on their interests.
  • 75 million Twitter users worldwide. Compared to Facebook’s staggering 600 million users, this might seem like a small number but Twitter’s ability to quickly disseminate information and activate participation makes its relatively small user base powerful.140 million tweets – a “mind-blowing volume of communication.”7% of Americans on Twitter -- compared to Facebook's adoption rate of 50% in the US, Twitter is still in mainstream adoption infancy. But with 460,00 new accounts being added daily and 182% spike in mobile users in 2010, Twitter continues to grow
  • United Way is using Twitter to champion stakeholders – in this case, Julie retweeted—or called out--@lauren_kinsey who tweeted about a blog post on the Whitehouse twitter feed. And Lauren tweeted back a few minutes later, saying… Great public recognition for us. (Note hashtags.)Julie posts to Twitter
  • Using Twitter Effectively

    1. 1. Twitter in a Nutshell<br />Mary Bjorneby and Kristin Gast<br />April 2011<br />
    2. 2. What we’ll cover<br />What is Twitter? Why use it?<br />Twitter basics<br />Twitter tools<br />How to Tweet<br />How to find people to follow <br />
    3. 3. What is Twitter?<br />Twitter is a real-time information network that connects you to the latest information you find interesting.<br />
    4. 4. Twitter is what you make it<br />A place to get info on news and events <br />A real-time search engine<br />A place to hold or participate in discussions<br />A business networking tool<br />A means to talk about what you are doing right now—flight delays, traffic tie-ups, weather news<br />
    5. 5. Common uses for Twitter<br />
    6. 6. Twitter stats<br />75 million Twitter users worldwide<br />140 million tweets per day<br />7% of Americans on Twitter<br />Twitter users are more educated<br />47% earn $50K, 24% earn > $75K<br />67% are more likely to buy brands that they follow<br />Companies that use Twitter average 2x more leads per month than those who do not<br />-- Marta Kagan. 10 Essential Twitter Stats. HubSpot Blog. April 2011<br />
    7. 7. How does United Way use Twitter?<br />“Be part of the conversation or be invisible.”<br />
    8. 8. How does United Way Use Twitter?<br />
    9. 9. How does United Way use Twitter?<br />
    10. 10. How does United Way use Twitter?<br />
    11. 11. Signing up<br />Go to<br />Click on ‘Sign Up’ to create a new account <br />
    12. 12. Signing up<br />
    13. 13. Complete your profile<br /><ul><li>“Profile” tab
    14. 14. Complete your profile
    15. 15. Upload a picture
    16. 16. Add your location, website, bio</li></li></ul><li>Talkin’ Twitter<br />Tweets<br />@ replies <br />Direct Messages <br />RTs<br />Hashtags<br />
    17. 17. Finding People to Follow<br />
    18. 18. Twitter lists<br />
    19. 19. Using Twitter effectively<br />Great tools exist to help you use Twittereasily and effectively <br />TweetDeck or Hootsuite<br />URL shorteners (i.e.<br />
    20. 20. Using Twitter effectively<br />
    21. 21. Twitter best practices<br />Shoot for one Tweet, one @reply and one RT per day<br />Be a human being<br />Show your personality<br />Best practice: follow people back<br />However…<br />It’s okay to unfollow people<br />
    22. 22. Twitter chats<br />Use #hashtags to organize a group around a certain topic <br />Happen at the same time every week<br />Participate using websites like<br />Great opportunity to showcase thought leadership, “meet” new people, learn new things <br />#bikeschool, Thursdays 8-9pm CST<br />#EmailTalk, Wednesdays 1-2pm CST<br />#kinderchat, Mondays 8pm CST<br />#nptalk, Wednesdays 2-3pm CST<br />
    23. 23. Tools for Measurement<br />
    24. 24. Tools for Measurement<br />
    25. 25. Questions?<br />