The brand new feature of Facebook which provides the semantic search results to users and works like a search engine is called Facebook Graph Search. Check out this presentation by ZealousWeb Technologies.
An Overview of Facebook Graph Search by ZealousWeb Technologies
An Overview of Facebook Graph
Facebook Graph Search:
Facebook Graph Search provides answers to users of their
queries in a natural manner instead of a list of links. It extracts
the answers from the big data acquired from its over 1 billion
users and additional data from Microsoft Bing search engine
providing user specific search results.
Intro to Facebook Graph Search:
• The feature of FGS (Facebook Graph Search) has been developed by
two former Google worker named as Lars Rasmussen and Tom
Stocky. It is named so to signify the social graph nature of Facebook
which maps the relationship among users.
• The search algorithm of FGS is just like any other search engines.
The only difference is the search feature is specified as semantic
search (Searching based upon expected meaning). The search results
show answers to the query match phrases rather than returning
results based upon matching keywords.
Features of FGS
Graph search is able to implement as a result of its beta test and also include:
The search box is easy
to find and use
More relevant and exact
results will be shown
Like Google Maps, FGS is also very efficient to boost
your business in internet world. You can expand your
business and brand name by this stupendous and
semantic search engine. So now here we go:
How to Optimize FGS:
There are 8 steps to optimize Facebook Graph Search.
1. Choose the Right Category
Question is why to choose the right category?
People can find your company by searching appropriate category which you have updated in
your FB business page. So it is very essential to choose right category. Here are the steps to
update your category.
Go to your business page and choose as shown in image:
2. Give Your Exact Address:
Obvious graphs or maps based upon the location of any
company or business.
3. Update Your Entire Profile:
By completing your profile page properly, you can make ensure
to your users or visitors about your business or company. So
that your target will be completed.
3. Include Keywords:
I never mean that include your keyword means keyword stuffing. Update your about
section with keywords properly and also can update your status with keywords using
#tags. Your primary goal should be to communicate with users not the keyword
4. Increase Your Likes:
Business or company with more likes and followers will tend to get better search
results in FGS. You can increase your like by:
• By advertising your page
• Running contest
• Adding like icons at your website and blogs
6. Encourage People for Check-ins:
It allows people to share their locations on Facebook. Getting lots of check-ins to your
company can help to improve your visibility in FGS.
7. Update Photos, Videos and Tag
• Posting photos, videos, links etc and tagging
friends with your business page can enhance
your ranking in FGS.
• Never forget to tag timeline covers and
• Tag your business page with your photos and
• Update your profile several times in a week
• Include your keywords in them as I
mentioned above (Using #tag)
8. Get A User Name in URL:
It is very very important not only for users but also for search engines. See the URL:
Having a name that match with your company or business helps your ranking in graph
If you know more about your Facebook fans and friends, you can easily
promote your marketing endeavor. Marketers can use this awesome Facebook
Graph Search feature to execute fully focused searches that will return the
best, more accurate search results that can be of real use to your business.