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Kristina	
  Hendrix,	
  APR	
  
Communications	
  Consultant	
  
	
  
Emerald	
  Coast	
  Public	
  Relations	
  Organizat...
It	
  is	
  ensuring	
  that	
  all	
  of	
  your	
  key	
  
stakeholders	
  understand	
  your	
  
communication	
  goals...
¡  Gives	
  focus	
  to	
  each	
  discipline	
  
¡  Makes	
  your	
  team	
  stronger	
  	
  
¡  Ensures	
  your	
  le...
¡  Get	
  yourself	
  organized	
  
	
  
¡  Identify	
  key	
  people	
  	
  -­‐	
  
INTERNALLY	
  AND	
  
EXTERNALLY	
 ...
1.  Goals	
  
2.  Target	
  Audiences	
  	
  
3.  Objectives	
  
4.  Strategies	
  
5.  Tactics	
  
6.  Activities	
  	
  ...
¡  Share	
  your	
  plan	
  with	
  your	
  
senior	
  leadership	
  and	
  
partners	
  
	
  
¡  Give	
  status	
  upda...
¡  Print	
  all	
  documents	
  
¡  Plan	
  final	
  meetings	
  with	
  
everyone	
  
¡  Expect	
  the	
  unexpected!	
...
¡  Develop	
  a	
  lessons	
  learned/	
  
after	
  action	
  report	
  
¡  Brief	
  your	
  senior	
  leadership	
  
ab...
¡  Find	
  an	
  awards	
  
category	
  that	
  fits	
  
your	
  project	
  
¡  Look	
  at	
  
programs	
  that	
  
are	
...
Kristina	
  Hendrix,	
  APR	
  
Communications	
  Consultant	
  
	
  
Emerald	
  Coast	
  Public	
  Relations	
  Organizat...
Communication Integration Briefing for PR Professionals
Communication Integration Briefing for PR Professionals
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Communication Integration Briefing for PR Professionals

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Communication Integration Briefing for PR Professionals

  1. 1. Kristina  Hendrix,  APR   Communications  Consultant     Emerald  Coast  Public  Relations  Organization   Tuesday,  October  27,  2015  
  2. 2. It  is  ensuring  that  all  of  your  key   stakeholders  understand  your   communication  goals.   Being  at  the  RIGHT  PLACE,  at  the  RIGHT  TIME,   with  the  RIGHT  PEOPLE  saying  the  RIGHT  STUFF!  
  3. 3. ¡  Gives  focus  to  each  discipline   ¡  Makes  your  team  stronger     ¡  Ensures  your  leadership  knows  your  team’s  role    
  4. 4. ¡  Get  yourself  organized     ¡  Identify  key  people    -­‐   INTERNALLY  AND   EXTERNALLY     ¡  Explain  their  role  to  them     ¡  Share  with  them  the  overall   goal     ¡  Assign  their  tasks  to  them     Empower  Your  Team  Members!   Photos  courtesy  of  Al.com   and  Saturday  Down  South  
  5. 5. 1.  Goals   2.  Target  Audiences     3.  Objectives   4.  Strategies   5.  Tactics   6.  Activities     7.  Evaluation   8.  Materials   9.  Budget   10. Timeline/Task  List   Put  Your  Plan  on  Paper!  
  6. 6. ¡  Share  your  plan  with  your   senior  leadership  and   partners     ¡  Give  status  updates  with   your  team   Get  Your  Senior    Leadership’s  Approval  Early!  
  7. 7. ¡  Print  all  documents   ¡  Plan  final  meetings  with   everyone   ¡  Expect  the  unexpected!   Be  ready  to  answer  ALL  questions!     NASA Office of Communications Stennis Space Center RS-25 Engine Test – Event Plan August 13, 2015
  8. 8. ¡  Develop  a  lessons  learned/   after  action  report   ¡  Brief  your  senior  leadership   about  the  progress   ¡  THANK  your  team  members!   People  can  only  reward  you  for   what  you  told  them!   www.nasa.gov/sls SLS Rocket Engine Hot Fire Test Communications After Action Summary www.nasa.gov/sls Communications Accomplishments 8706.4 Media Relations/Television •  More than 40 registered traditional media attended •  Media toured the Stennis Space Center prior to the test •  Collaborated with NASA Edge, Marshall TV and Stennis Space Center to broadcast the NASA Social engine test for NASA TV 526 web, broadcast and radio stories during the week of August 10th reaching 1.9 million people! NASA Edge’s Blair Allen, Chris Giersch, and Franklin Fitzgerald along with SLS PAO Kim Henry and Stennis Engineer Gary Benton explained the test on the NASA TV broadcast.
  9. 9. ¡  Find  an  awards   category  that  fits   your  project   ¡  Look  at   programs  that   are  specific  to   your  industry   Become  an  “award-­‐winning”  practitioner!  
  10. 10. Kristina  Hendrix,  APR   Communications  Consultant     Emerald  Coast  Public  Relations  Organization   Tuesday,  October  27,  2015  

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