That's a Beautiful Lake, But is Your School Coed?

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IECA 2009 Spring Conference Presented by Kristina Dooley (Estrela Consulting)- San Francisco, CA- May 2009

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That's a Beautiful Lake, But is Your School Coed?

  1. 1. That’s a beautiful lake… but is your school coed?<br />Kristina L. Dooley <br />Educational Consultant<br />IECA Associate Member<br />IECA Spring Conference 2009<br />
  2. 2. Presentation Guidelines<br /><ul><li>C.A.S.E. ... Highly encouraged!
  3. 3. Be prepared to share your own ideas & be prepared to participate!
  4. 4. We have a time limit…</li></ul>“The length of a film should be directly related to the endurance of the human bladder.”Alfred Hitchcock<br />
  5. 5. &quot;I base most of my fashion sense on what doesn&apos;t itch.” - Gilda Radner<br />Remember: <br />Students & Parents will choose, or not choose, your school based on their own pre-requisites.<br />
  6. 6.
  7. 7. Visual Identity<br />Logos<br />Fonts<br />Colors<br />Photos<br />Mascot<br />
  8. 8.
  9. 9.
  10. 10. Written Identity<br />The FACTS<br />Demographic Stats<br />Geographic Stats<br />Tuition<br />Outcomes<br />Niche Programs <br />Mission Statement <br />Tagline<br />School Nickname<br />Acronym <br />Social Network ID’s <br />Language/Translations<br />Hint: Check out Knowem.com<br />“Apple will never stand for corporate computing.” <br />– Guy Kawasaki<br />
  11. 11.
  12. 12. Verbal Identity<br />Question:<br />Who’s Talking About Your School?<br />
  13. 13. Answers…<br /><ul><li>President/ Head of School
  14. 14. Director of Admission
  15. 15. Communication Director
  16. 16. Dean of Students
  17. 17. Academic Dean
  18. 18. Faculty
  19. 19. Board of Trustees
  20. 20. House parents/ RA’s
  21. 21. Maintenance Department
  22. 22. Bus Drivers
  23. 23. Coaches
  24. 24. Housekeeping Staff
  25. 25. Director of Development
  26. 26. Food Service Providers
  27. 27. Business Office Staff
  28. 28. Parents
  29. 29. Students
  30. 30. Alumni
  31. 31. Grandparents
  32. 32. Consultants
  33. 33. Community Members
  34. 34. Colleagues at Other Schools
  35. 35. And…</li></li></ul><li>These guys, too!<br />Mark Zuckerberg <br />Founder of Facebook<br />Tom Anderson <br />Founder of MySpace<br />
  36. 36. Types of Technology Affecting School Marketing<br />
  37. 37. How can you keep track of your school’s image online?<br />Google Alerts<br />123people.com<br />Technorati (technorati.com) – Tracks Blogs<br />Yacktrack (yacktrack.com) – “Chatter” Tool<br />Who knows new online technology the best? Students!<br />Local University Intern<br />Student Government Member/Admission Ambassador<br />Current Parent Volunteer<br />Alumni Volunteer<br />
  38. 38. Now, back to that whole lake thing…<br />Does your website have the following?:<br />The FACTS <br />Easily identifiable contact info (address, phone, email) on the HOME PAGE?<br />Campus News section that is updated DAILY?<br />Application Available Online (even in PDF)?<br />Tuition Info Posted?<br />REAL student photos? <br />Links to your Social Networking sites (if you have them)?<br />Construction Updates (with Photos!)?<br />A consistent image/brand (used on printed pieces, too)?<br />
  39. 39. It’s cool to be a follower!<br />C.A.S.E. in Action…<br />BobJohnsonBlog.com<br />MITAdmissions.org<br />AcademicImpressions.com<br />Stamats.com<br />Mashable.com<br />NAIS Daily News (Contact Myra McGovern)<br />Twitter.com/kristinag1<br />
  40. 40. My Tweet…<br />Visual…are you a Green Orange?<br />Written…That’s a Fact!<br />Verbal…the Elevator Speech: 2009 Edition.<br />Embrace Social Media…Big Bear Hugs are Best<br />Don’t lose the lake, just add some swimmers.<br />Be a Follower…Really, It’s OK.<br />Now, not all at once…<br />
  41. 41. QUESTIONS & COMMENTS?<br />
  42. 42. Muito Obrigada!*<br />Kristina L. Dooley<br />Kristina@EstrelaConsulting.com<br />(*Thank you very much!)<br />

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