The State of Guest
Blogging in 2013
Why Major Blogs Are No Longer Accepting
Unsolicited Guest Post Submissions
+
Examples ...
Why People Write Guest Posts
• Gain exposure with a new audience.
• Position themselves as an authority in their niche
or ...
Why Blogs Accept Guest Posts
• Introduce their audience to new authors and
viewpoints.
• Increase the volume of content th...
What Went Wrong?
• Bad SEO’s began abusing the system by
submitting low quality and duplicate content in
exchange for link...
The Result?
Major blogs are no longer accepting
unsolicited guest posts!
Kristi Hines  http://kikolani.com
Kristi Hines  http://kikolani.com
Mashable’s Guest Writer Page
Kristi Hines  http://kikolani.com
Copyblogger’s Guest Post
Page
Kristi Hines  http://kikolani.com
ProBlogger’s Guest Post Page
Kristi Hines  http://kikolani.com
The List Goes On…
Kristi Hines  http://kikolani.com
And on…
The Why?
Now, onto the examples of why many
bloggers are giving up on unsolicited
guest posts.
Note these were all sent to...
Emails From the Same Writer
Kristi Hines  http://kikolani.com
An Offer for “Free” Content
Kristi Hines  http://kikolani.com
Seriously? A Guest Post?
Kristi Hines  http://kikolani.com
Dolf Zigler – Wrestler & Writer
Kristi Hines  http://kikolani.com
I Think This is The Post
Kristi Hines  http://kikolani.com
They Claim to Follow My Blog
Kristi Hines  http://kikolani.com
Awesome Indeed
Kristi Hines  http://kikolani.com
Delivered to My Inbox Daily
Kristi Hines  http://kikolani.com
I Get a Choice?
Kristi Hines  http://kikolani.com
Odds and Ends
Kristi Hines  http://kikolani.com
What Can You Do?
Now that you know what blog owners
are closing unsolicited guest post
submissions…
What can you do to sti...
Be a Real Person
• Stop using fake names and celebrity
photos.
• Build up your Google Author Rank.
• Own and operate a Twi...
Set Up a Writing Portfolio
• Start with your blog as a sample of
your work.
• Create a page on your blog that
highlights a...
Build Relationships
• Get to know a blog by subscribing to
it, reading the posts, and posting
valuable comments.
• Tweet p...
Golden Opportunities
• Ask to submit a guest post if you are
recognized by the blog owner in a list
post.
• Help the blog ...
Enjoy This Presentation?
Learn more about
how to get the most
out of guest blogging
by downloading my
free 8,000+ word
ebo...
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The State of Guest Blogging in 2013

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Why major blogs are no longer accepting unsolicited guest post submissions, what NOT to do when submitting a guest post request, and how bloggers can get more guest blogging opportunities.

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The State of Guest Blogging in 2013

  1. 1. The State of Guest Blogging in 2013 Why Major Blogs Are No Longer Accepting Unsolicited Guest Post Submissions + Examples of Bad Guest Post Submissions Kristi Hines  http://kikolani.com
  2. 2. Why People Write Guest Posts • Gain exposure with a new audience. • Position themselves as an authority in their niche or industry. • Develop valuable relationships with influencers. • Promote new products and services. • Increase their social following. • Build valuable links back to their website. Kristi Hines  http://kikolani.com
  3. 3. Why Blogs Accept Guest Posts • Introduce their audience to new authors and viewpoints. • Increase the volume of content they can publish. • Receive new readers from the guest blogger’s community. • Build links when guest bloggers promote their post. Kristi Hines  http://kikolani.com
  4. 4. What Went Wrong? • Bad SEO’s began abusing the system by submitting low quality and duplicate content in exchange for links. • Bad marketers began finding ways to automate the process with templates and auto-submit software. Kristi Hines  http://kikolani.com
  5. 5. The Result? Major blogs are no longer accepting unsolicited guest posts! Kristi Hines  http://kikolani.com
  6. 6. Kristi Hines  http://kikolani.com Mashable’s Guest Writer Page
  7. 7. Kristi Hines  http://kikolani.com Copyblogger’s Guest Post Page
  8. 8. Kristi Hines  http://kikolani.com ProBlogger’s Guest Post Page
  9. 9. Kristi Hines  http://kikolani.com The List Goes On…
  10. 10. Kristi Hines  http://kikolani.com And on…
  11. 11. The Why? Now, onto the examples of why many bloggers are giving up on unsolicited guest posts. Note these were all sent to a blog that covers blogging tips, social media, and related online marketing topics. Kristi Hines  http://kikolani.com
  12. 12. Emails From the Same Writer Kristi Hines  http://kikolani.com
  13. 13. An Offer for “Free” Content Kristi Hines  http://kikolani.com
  14. 14. Seriously? A Guest Post? Kristi Hines  http://kikolani.com
  15. 15. Dolf Zigler – Wrestler & Writer Kristi Hines  http://kikolani.com
  16. 16. I Think This is The Post Kristi Hines  http://kikolani.com
  17. 17. They Claim to Follow My Blog Kristi Hines  http://kikolani.com
  18. 18. Awesome Indeed Kristi Hines  http://kikolani.com
  19. 19. Delivered to My Inbox Daily Kristi Hines  http://kikolani.com
  20. 20. I Get a Choice? Kristi Hines  http://kikolani.com
  21. 21. Odds and Ends Kristi Hines  http://kikolani.com
  22. 22. What Can You Do? Now that you know what blog owners are closing unsolicited guest post submissions… What can you do to still get published? Kristi Hines  http://kikolani.com
  23. 23. Be a Real Person • Stop using fake names and celebrity photos. • Build up your Google Author Rank. • Own and operate a Twitter profile to promote your work. Kristi Hines  http://kikolani.com
  24. 24. Set Up a Writing Portfolio • Start with your blog as a sample of your work. • Create a page on your blog that highlights all of the posts you write for other sites. • Try RSS Aggregator to automate your portfolio. Kristi Hines  http://kikolani.com
  25. 25. Build Relationships • Get to know a blog by subscribing to it, reading the posts, and posting valuable comments. • Tweet posts with the blog @username as well as the author’s @username. • Engage with blog owners on Twitter, Facebook, and Google+. Kristi Hines  http://kikolani.com
  26. 26. Golden Opportunities • Ask to submit a guest post if you are recognized by the blog owner in a list post. • Help the blog by letting them know about broken pages, formatting issues, etc. You might receive a response from the blog owner or editor. • Use the opportunity to ask about guest posts. Kristi Hines  http://kikolani.com
  27. 27. Enjoy This Presentation? Learn more about how to get the most out of guest blogging by downloading my free 8,000+ word ebook – The Guest Blogging Survival Guide today! Kristi Hines  http://kikolani.com

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