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Chapter 3 Presentation

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Chapter 3 Presentation

  1. 1. Chapter 3:6 Major Environmental Forces a marketer must monitor
  2. 2. Marketer must look at…
  3. 3. Demographic Environment
  4. 4. Economic ArenaDemographic Environment
  5. 5. Economic ArenaDemographic Environment Socio Cultural Arena
  6. 6. Economic ArenaDemographic Environment Socio Cultural Arena Natural Environment
  7. 7. Economic ArenaDemographic Environment Socio Cultural Arena Natural Environment Technological Arena
  8. 8. Economic ArenaDemographic Environment Socio Cultural ArenaPolitical-LegalEnvironment Natural Environment Technological Arena

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