Advocating for Sustainabilityin Archives, Communities, and the Profession:A Behavioral Approach<br />Kristen Yarmey-Tylutk...
Photos courtesy of Brian Vallelunga, Mr. T in DC, Karen Beil, and BikePortland.org (all under Creative Commons licenses)<b...
Conservation Psychology<br /><ul><li>An applied field that “uses psychological principles, theories, or methods to underst...
Doug McKenzie Mohr, Fostering Sustainable Behavior</li></li></ul><li>How we choose our behavior<br />
Decreasing barriers<br />Photo by kristenyt<br />
Increasing incentives<br />Photo courtesy of Richard Drdul(under a Creative Commons license) <br />
Increasing incentives<br />
Increase incentives<br />Photo courtesy of dolescum (under a Creative Commons license) <br />
but it’s not enough.<br />Information is a start…<br />
Community-Based Social Marketing<br />
Community-Based Social Marketing<br />
Commitment<br />
Commitment<br />
Commitment<br />
Community-Based Social Marketing<br />
Active involvement<br />Blog post courtesy of Beinecke Library (used with permission) <br />
Active involvement<br />Photos courtesy of Meggan Smith (used with permission) <br />
Photo by kristenyt<br />Active involvement<br />
Photo courtesy of Moffitt Library (used with permission)<br />Active involvement<br />
Active involvement<br />Images courtesy of Gail Borden Public Library (used with permission) <br />
Community-Based Social Marketing<br />
Photos courtesy of Gail Borden Public Library (used with permission) <br />Direct contact and social diffusion<br />
Photos courtesy of Gail Borden Public Library (used with permission) <br />Direct contact and social diffusion<br />
Direct contact and social diffusion<br />
Direct contact and social diffusion<br />
Direct contact and social diffusion<br />
Community-Based Social Marketing<br />
Norms<br />Photos courtesy of feministjulie (under a Creative Commons license) and Keith Hinzman, LEED AP (used with permi...
Norms<br />
Norms<br />
Community-Based Social Marketing<br />
Feedback<br />
Feedback<br />
Feedback<br />
Community-Based Social Marketing<br />
Prompts<br />Photos by kristenyt<br />
Photo by kristenyt<br />Prompts<br />
Photo by kristenyt<br />Prompts<br />
Photo by kristenyt<br />Prompts<br />
The Bottom Line<br />Sustainable archives<br />
The Bottom Line<br />Host institution<br />You<br />
Recommended Resources<br />Green Archives (coming soon!)<br />Doug McKenzie Mohr, Fostering Sustainable Behavior<br />Gera...
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Advocating for Sustainability in Archives, Communities, and the Profession: A Behavioral Approach

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Presentation at the 2010 New York Archives conference.

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Advocating for Sustainability in Archives, Communities, and the Profession: A Behavioral Approach

  1. 1. Advocating for Sustainabilityin Archives, Communities, and the Profession:A Behavioral Approach<br />Kristen Yarmey-Tylutki, MLS<br />Digital Services Librarian<br />The University of Scranton<br />NYAC 2010<br />
  2. 2. Photos courtesy of Brian Vallelunga, Mr. T in DC, Karen Beil, and BikePortland.org (all under Creative Commons licenses)<br />
  3. 3.
  4. 4.
  5. 5. Conservation Psychology<br /><ul><li>An applied field that “uses psychological principles, theories, or methods to understand and solve issues related to human aspects of conservation.”</li></ul>Drs. Carol Saunders, Gene Myers, and Wesley Schultz<br /><ul><li>Recommended reading:
  6. 6. Doug McKenzie Mohr, Fostering Sustainable Behavior</li></li></ul><li>How we choose our behavior<br />
  7. 7. Decreasing barriers<br />Photo by kristenyt<br />
  8. 8. Increasing incentives<br />Photo courtesy of Richard Drdul(under a Creative Commons license) <br />
  9. 9. Increasing incentives<br />
  10. 10. Increase incentives<br />Photo courtesy of dolescum (under a Creative Commons license) <br />
  11. 11. but it’s not enough.<br />Information is a start…<br />
  12. 12. Community-Based Social Marketing<br />
  13. 13. Community-Based Social Marketing<br />
  14. 14. Commitment<br />
  15. 15. Commitment<br />
  16. 16. Commitment<br />
  17. 17. Community-Based Social Marketing<br />
  18. 18. Active involvement<br />Blog post courtesy of Beinecke Library (used with permission) <br />
  19. 19. Active involvement<br />Photos courtesy of Meggan Smith (used with permission) <br />
  20. 20. Photo by kristenyt<br />Active involvement<br />
  21. 21. Photo courtesy of Moffitt Library (used with permission)<br />Active involvement<br />
  22. 22. Active involvement<br />Images courtesy of Gail Borden Public Library (used with permission) <br />
  23. 23. Community-Based Social Marketing<br />
  24. 24. Photos courtesy of Gail Borden Public Library (used with permission) <br />Direct contact and social diffusion<br />
  25. 25. Photos courtesy of Gail Borden Public Library (used with permission) <br />Direct contact and social diffusion<br />
  26. 26. Direct contact and social diffusion<br />
  27. 27. Direct contact and social diffusion<br />
  28. 28. Direct contact and social diffusion<br />
  29. 29. Community-Based Social Marketing<br />
  30. 30. Norms<br />Photos courtesy of feministjulie (under a Creative Commons license) and Keith Hinzman, LEED AP (used with permission) <br />
  31. 31. Norms<br />
  32. 32. Norms<br />
  33. 33. Community-Based Social Marketing<br />
  34. 34. Feedback<br />
  35. 35. Feedback<br />
  36. 36. Feedback<br />
  37. 37. Community-Based Social Marketing<br />
  38. 38. Prompts<br />Photos by kristenyt<br />
  39. 39. Photo by kristenyt<br />Prompts<br />
  40. 40. Photo by kristenyt<br />Prompts<br />
  41. 41. Photo by kristenyt<br />Prompts<br />
  42. 42. The Bottom Line<br />Sustainable archives<br />
  43. 43. The Bottom Line<br />Host institution<br />You<br />
  44. 44. Recommended Resources<br />Green Archives (coming soon!)<br />Doug McKenzie Mohr, Fostering Sustainable Behavior<br />Gerald T. Gardner and Paul C. Stern, Environmental Problems and Human Behavior<br />Sarah S. Brophy and Elizabeth Wylie, The Green Museum<br />Maria Anna Jankowska, “Sustainability Challenge for Academic Libraries: Planning for the Future College and Research Libraries” (preprint)<br />The Green Library (blog)<br />Going Green @ Your Library (blog)<br />Green Museums (wiki)<br />My delicious links: greenarchives, greenlibrary, greenmuseum<br />

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